1. APPS FOR
ENGLISH LEARNERS
A S A PA RT O F T H E D I G I TA L
S T R AT E G Y O F T H E C A M B R I D G E
UNIVERSITY PRESS
2. INNOVATE OR DIE
There is a trend of going It is the era of “digital
digital in any possible way and natives”, generation of upload
invest vast amount of money in that is creating new reading
new technology habits, they require an
Sales of mobile phones and interaction with any digital
smatrphones have been going up content.
significantly since 2009
3. APPS FOR ENGLISH
LEARNERS
3 types of innovation:
product,
process,
position.
4. AT THE TIME WHEN…
the book app is dead
85% of publishers do not see
commercial potential in
producing apps
5. I N N OVA T I O N N E E D S M O R E
THAN JUST AN IDEA
6. CONCLUSIONS
The net of loyal authors and readership
audience.
Apps give an opportunity to change
dimensions of a book.
Awareness of constantly shifting
environment that should be followed by the
continuous innovation .
Using new opportunities, opening new
distribution channels, meeting new challenges
and innovating in order to stay strong in the
market.