Department Of Agricultural Marketing, Co-operation
And Business Management, UAS, GKVK, Bangalore-65.
Presentation Topics :
Corporate Social Responsibilities of ITC
On 24th August 1910 the Company was incorporated as a Private
Company under the name, Imperial Tobacco Company of India
On 27th October 1954 The Company was converted into a Public
The name of the Company was changed from the Imperial Tobacco
Co. of India Ltd., to India Tobacco Co. Ltd., in May 1970 and then
to “I.T.C.Limited” in the year 1974.
ITC - Business Portfolio
Hotels & I.T.
Company is headed by Mr. Yogesh Chander Deveshwar.
ITC Limited completes 102 years on 24th August, 2010.
ITC's Agri-Business is India's second largest exporter of
Launching E-Choupal technique on July 2010, services through
6500 E-Choupal which are connected across 10 states, reach more
than 4 millions farmers in about 40,000 villages.
Corporate Positioning Statement : “Enduring Value. For the Nation. For the Shareholder”
• India’s premier privates sector companies with a turnover
of Rs.41.809.82 crores.
• Ventured into packaged and branded food business with
“Kitchen Of India” (KOI) in Aug, 2001 and launched
“Ashirwad ” brand in 2002.
• In June, 2003 entered into convenience food market with
the launch of “Ready to Eat Meals” (RTEM)
• Positioning of ITC “TOUCHING YOUR LIFE EVERYDAY”
Paid Up Capital
: Rs. 790.18 crores.
: Rs. 41,809.82 crores.
Total Profit Before taxes : Rs. 10,684.18 crores.
Total tax expenses
: Rs. 3,265.79 crores.
Total Profit After taxes
: Rs. 7,418.39 crores.
Total spending on CSR
: Rs. 82.34 crores.
Major Competitors to ITC
MTR (Convenience Food Company).
Hindustan Unilever Ltd.
Godfrey Phillips India Ltd.
Golden Tobacco Limited.
ITC's Core Values are aimed at developing a customerfocused and will deliver what they need in terms of value,
quality and satisfaction.
ITC believes mainly on “Touching your life Everyday”.
Different Business of ITC limited
Cigarettes and leaf tobacco business(1910).
Packaging and printing business(1925)
Paperboards and specialty paper business(1979).
Surya tobacco company(1985).
ITC Infotech India limited(2000).
Corporate Social Responsibilities of ITC
“The only company in the World to be Carbon
Positive, Water Positive & Solid Waste
Carbon Positive- 8years in
a row(storing twice the
amount of CO2 that the
Generate livelihood for 5million
ITC’s e-Choupal benefits over
Water positive- 11years in a
row (creating/ storing water
2 times through rainwater
harvesting than ITC’s net
ITC’s farm and forestry initiatives
have greened over 1,25,000 ha of
barren land creating 56million person
days of employment.
Solid waste recycling
positive- from last 6 years.
ITC’s Watershed development
programme brings water to over
90,000ha of land which are dry and
water stressed areas.
Imparting education to
farmers, women, children and to other
un-educated backward classes.
• Ranked no.1 in CSR for consecutive 2nd year in the category
“MOST ACTIVE IN CSR” by “Nielsen Corporate Image
• It is an acknowledgement of the scale and impact of its
sustainability initiatives which have created large scale
livelihoods and augmented natural resources.
• ITC’s business and value chains have created sustainable
livelihoods for 5 million people, many of whom belong to the
poorest sections of society.
Watershed Development Programme:
Provides water to the areas where there is scarcity of water.
Plan covers over 1,00,000 ha of water stressed lands.
Helps in building of water harvesting, water retaining
structures in water-stressed areas.
E-Choupal rural digital –physical
Empowers framers by giving them relevant information upon :
Fair market prices of their produce.
Techniques to enhance farm production.
Information on seed quality and what they should buy.
Type of fertilizer and/or manure to be
Better accessibility to the market.
Renewable energy provides more than 38% of all the energy
needs of ITC.
ITC has setup 14MW of wind energy facility to provide
power to the packaging unit in Chennai.
Also commissioned a 21MW facility in
Karnataka and 2.5MW in Rajasthan.
Investment are also being made to wind
energy facilities to provide
supplementary power to ITC’s hostels in
Chennai and Mumbai.
Empowering the differently abled:
ITC gives fair chance to the differently abled persons to earn a
ITC have employed over 100 differently abled persons to jobs
like house-keeping, teleworking, bakeries and also as
The company provides these people with special training and
equipment to deal with their day-to-day work.
Wealth out of Waste Programme:
Promotes Resource Conservation and Recycling of waste.
Educates and create awareness about the need of “ReduceReuse-Recycle”.
Provides recyclable material like glass, paper, plastic to the
Operation in Chennai, Hyderabad, Bangalore, Cochin,
Coimbatore, Madurai, Trichi.
It helps to augument green cover, conserves natural resources,
Women Empowerment Programme:
This Programme has benefitted to more than 4lakhs rural women
to become self sufficient.
This Programme imparts education to rural women so that a
better society can be made.
Has created self-help groups of women which have now become
self-sufficient by self-micro financing.
Imparting education to the children
through the local educated women.
Social Farm and Forestry:
Helps the farmers and tribals to produce plantations on their
Provides the farmers with cloned seeds which grow better and
produce better in harsh conditions.
Provides farmers with know-how to convert their wasteland
into a Plantation producing land.
Livestock & Dairy Development
Supporting Primary Education
ITC being a very large company and working across different
sectors of business is actively engaged in CSR activities having a
vision to serve a larger National Purpose of Nation Building
through core values so that every part of the society have the
chance and the accessibility to the basic needs which the rural
India doesn’t have through imparting assistance and education to
uplift them from poverty and misery these people have been facing
from a very long time.