h

1. 1
MYSORE MILK UNION LTD
INDUSTR-Y PROFILE
introdution
The Indian dairy industry has increased brisk ground since opportunity. A generous number of
present day deplete plants have been set up, these formed dairies have been a successfully involved
with the typical business formation of filtered deplete and deplete things.
India has transformed into the world's number 1 deplete conveying country, with yield in 1999-
2000(marketing year completing March 2000) evaluated at 78 million tones. The yearly rate of
advancement in deplete age in India is between 5-6 percent, against the universes at 1%. India's
yearly deplete age has been drastically duplicated over the latest 30 years, rising from 21 million
tons in 1968 to a predicted 80 million tons in 2001.this brisk improvement and modernization is
by and large credited to the dedication of supportive dairies, under the operation flood(OF) wander,
helped by a noteworthy number of multi-sidelong associations, including the European union, the
world bank, FAO and WFP (world sustenance program), in the Indian setting of desperation and
absence of solid sustenance, deplete has one of a kind part to a play for its various nutritious
positive conditions and moreover giving supplementary pay to some place in the scope of 70
million agriculturists in more than 5,00,000 remote towns. Deplete is the rough material is of the
diary business, which can't be made misleadingly and secured for a long time, the articulation
"deplete promote" suggests the fluid whole that is sold to the general population when in doubt for
organize usage.
The dairy business has thought of to the present stage because of especially masterminded, intense
and made undertakings out of the national dairy change board sets
down statutes and headings to be trailed by the unmistakable co-administrator drain social
solicitations. On the interest side, the circumstance is light. With the regulated progression of
Indian economy and a subsequent ascending in the securing power amidst the most recent two
decades, a frequently developing number of people today can shoulder the expense of deplete and
obvious of other dairy things. This precedent is required to proceed with the region encountering
an extreme enhancement searched for after in the short and medium run. In the event that the
impediments in the system for development and movement are left unaddressed, India is in all
probability going to confront genuine supply-request baffle and it might continuously change into

2. 2
a noteworthy shipper of drain and exhaust things.new markets, straightforward credit workplaces,
dairy genial methodologies by the assembly, et cetera.
In the year 1970 'operation surge' gave another lift to the dairy business by giving delicate credits,
sponsorships, plans, and so forth this influenced dairy industry to prosper and the individuals from
the co-agent drain makers' general public, where ready to create a lot of drain. The different
exercises so the began proceeded under 'operation surge II and III'.
Operation surge, pushed in 1970, been instrumental in helping the formers shape their own
Fortunately, the organization and distinctive accomplices give off an impression of being alive to
the condition, and tries to extend deplete creation have been heightened. Change in the portion are
being started by factors, as newfound eagerness as for the formed region, particular change. Along
these lines, helping milk to accomplish buyers in 700 towns and urban groups through a national
deplete structure. It in like manner annihilated the necessity for specialists thusly reducing the
intermittent esteem assortment. Due to the co-operator structure the whole exercise of creation and
assignment of deplete and deplete things has ended up being financially reasonable for formers to
grasp exclusively. In an along these lines the farmer himself value the results of his own work, as
opposed to surrendering a larger piece of the advantage to deteriorate go betweens.
As India enters a period of money related changes, cultivating, particularly the creatures division,
is position being a vital improvement area. The way that dairying could expect a more beneficial
part in propelling common welfare and reducing destitution is dynamically being seen. For
example, deplete creation alone incorporates more than 70 million producers, each rising perhaps
a couple dairy creatures/wild bulls. We can assess from the current circumstance that 'dairy
industry", is a champion among the most fundamental industry with an atypical state of razor-
edged dispute. Rivalry is the different because of the general number brands, in the market and
drain being a staple sustenance to essentially every person. without a doubt, even today the rule
country is one, which is fit for getting sustenance in riches for their family.Points of reference
1987 Mysore dairy was offered over to Mysore deplete union.
1988 Newly expanded 60 TLPD constrain cc at chamarajanagar..
1993 Cluster AI centers started in MYMUL and first time in Karnataka...
1998 10 TL constrain liquid nitrogen storing tank presented.
1999 'NANDINI SALES DEPOT' started at chamarajanagar.
2001 Production of mysorepak started.
2002 Adopted 'mental assistant symbol'through NDDB
2003 Released full cream deplete in 500 ml and adapted deplete in 250 ml packages
2004 3Nos each BMCs started in gundlupet and KR nagartaluk.
2004 MYMULraithakalyana trust started..
2005 all of a sudden got the national respect for essentialness protection give from
2006 Production of badamburfy and cashew burify started..

3. 3
2007 unrestricted 5 Lit Toned deplete package and 100g bundle containing 10 No
of10gmpeda.
2008 Installation of 10LPH homogeneizer.
2009 Prestigious ISO 9000-2008 cetification is gotten..
2010 Installation of walk around cold store in chamarajanagar and kollegal.
2011 got national and state level assurance give.
2012 driving of 100 gms cashew burfi and mysorepak.
2013 Newwalkin cold store at H. D. kote and piriyapatna.
2014 Establishment of walkin frosty store at H. D. kote and piriyapatna.
2015 Stone laying administration for super dairy at mysorealanahally with utmost of 6.00
lakh expandable to 9.00 lakh and powder plant with point of confinement of 30 MT for every day
at mysore.
Deplete INDUSTRY:
Dairy practices have usually been basic to India's nation economy. The country is the world's
greatest formation of dairy things and besides their greatest buyer. For all intents and purposes its
whole create is expended in the residential market and the nation is neither than shipper nor an
exporter, aside from in peripheral since.
In spite of being on the planet biggest maker it he dairy segment is overall and primitive phase of
improvement and modernization. In spite of the fact that India may increase in a 200 million dairy
cattle populace . The normal cost yield of an Indian dairy animals just is one seventh of its
American counter. Part Indian types of cows are viewed as sub-par regarding profitability. In
addition the division is tormented with different obstacles like lack of envelope its low quality,
horrid
KARNATAKA MILK FEDERATION:
Karnataka drain organization (KMF) initiated in 1984. By unifying the 13 drain union in the state
and in this manner shaping the state level pinnacle association. As a co-agent peak body of the
province of Karnataka its speaks to dairy formers association and furthermore executes journal
improvement exercises to accomplish the accompanying targets.
1.Provide guaranteed and profitable market for the drain created by the previous part
2. Provide quality drain to urban purchaser.

4. 4
3.To form town level organizations in co-agent area to deal with the dairy exercise
Company Profile:
1. Background and inception of the company:
Karnataka deplete group (KMF) was established in 1984, by federing the 13 deplete unions in the
state and subsequently confining the state level summit affiliation. As a co-operator summit body
of the domain of Karnataka, it addresses dairy agriculturist's affiliation. The KMF has 14 deplete
unions all completed Karnataka pick up deplete from fundamental dairy pleasing societies(DCS),
legitimate deplete to the customers differing towns/urban groups/common markets in Karnataka
state. KMF hold more than 2.32 million deplete makers I more than 13157 dairy supportive social
requests.
MYSURU DAIRY, a unit if Mysuru-chamarajanagar district co-specialist deplete creators union
limited (MYMUL) selected under the Karnataka co-operator act has been dispatched in the year
1976. It is a completely ensured and managed by Mysuru and chamarajanagar areas of Karnataka
state.The rationale of this co-specialist deplete producer's affiliation is to wipe out go betweens
and deal with establishments guaranteed and supervised by for deplete creators, by using
specialists. Achieve economies of size of nation deplete creators by ensuring most prominent
returns, and meanwhile giving whole some deplete at the trustworthy cost to urban buyers. Finally,
the unpredictable arrangement of co-specialist affiliation ought to amass a strong platform between
masses of nation creators, and countless buyers and finish a budgetary distress in the town
gathering.
Organization of exercises with unions in making market for deplete, and deplete things is the
dedication of KMF. Publicizing milk as the particular ward made in apportioned deplete unions,
plenitude/absence of fluid deplete in the part deplete unions is a checked by the association. For
the progressing of all the deplete things is made by, Karnataka deplete association both inside and
is outside the Karnataka, all the deplete and deplete things are sold under a same brand name
NANDINI.
Mission of confederation is a accompany provincial success during dairy improvement. Amid the
most recent four many years of joint dairy growth by KMF, the dairy business state advanced in
circumstance of milk-shortage of milk-excess.

5. 5
2. Nature of business:
 MYMUL is a co-operative society. The society collects the raw milk from the farmers and
converts it into hygienic milk or pasteurized milk and other dairy products and sells it to
the customers.
 To give a guaranteed profitable drain round the year for all the feasible abundance of part
makers in their towns.
 To acquire drain, process in to great quality drain/drain items and market it most
economically and effectively to give greatest general net-comes back to the makers and
general fulfilment to the shoppers.
3. Vision:
To stroll forward with a clergyman eagerness which will make KMF a pioneer of incredible
execution and achievements cajoling other deplete associations in the country in mission for
signify replicating of its awesome deeds.
 To ensure achievement of the nation deplete producers who are extraordinary proprietors
of the group.
 To propel creator arranged down to earth pleasant society to give a jolt to the nation pay,
dairy benefit and common wage, dairy effectiveness and provincial work.
 To abbreviate the gap between cost of deplete acquisition and arrangement cost.
 To give quality deplete things to the purchasers and ascend as an extraordinary compared
to other deplete union of the co-specialist dairy in the country.
 To make business cleverness in promoting, and trading disciplines keeping in mind the end
goal to serve clients with quality deplete, give a fillip to the wage of deplete producers.
4. Mission :
 Heralding fiscal, social and social prospering in the lives of our deplete producers people
by progressing vivacious, self-supporting and far reaching accommodating dairy change in
Karnataka state.

6. 6
 It is made plans to give basic commitments to enhance deplete age while ensuring
budgetary common sense of the union.
 To fight with MNCs private dairies with better nature of deplete and deplete things and in
the process bolster resistance of cooperatives.
Quality arrangement
Mysore territory deplete union is set out to get and supply safe deplete and deplete things according
to the general slant of buyer by:
 Complying with statutory and authoritative requirements
 Constant correspondence with all social occasions related with regular lifestyle
 Adopting GHP, GMP and HACCP
 Adopting legitimate getting ready strategy
 Training of delegates union/dairy co-operator social requests.
ISO 22000 revealed and under utilization. This devotion is supported by quantifiable targets and
accomplishes relentless change.
4.Promoters data:
 General:
Territory of the dairy : 10.22 sections of land
Taking care of capacity : 3 75,000 LPD
Assessed cost of building : 2.89 centres
Number of employees : 378
 Drain acquisition:
Dairy co-agent social orders functioning : 940
Dairy social orders registered : 1009
Acquisitions routes : 71

7. 7
Chilling centres : 3
Locale covered : 2
Talks covered : 11
Towns covered : 2005
 Drain dispersion:
Dispersions routes : 36
Locale covered : 2
Offering operators in urban : 376
Offering operator in rural :260
5. Productprofile:
Mymul is by and by creating different sorts of purified drain and drain items, which is gathered
from the agriculturists. The item administration by the union is as per the following:
a. Conditioned drain
Karnataka's most loved drain is nandini conditioned drain. Conditioned drain contains 3% of fat
and 8.5% strong not fat (SNF). It is accessible in 1000 ml, 500 ml and 250 ml sachets.
b. Doule conditioned drain

8. 8
This kind of drain is additionally broadly utilized as a part of Karnataka. This drain contains 1.5%
fat and 9% SNF. It is additionally accessible in 1000 ml nad 500 ml sachets
c. full cream drain
This drain contains 6% fat and 9% SNF. Rich, half and half and more delicious drain, perfect for
getting ready home made desserts. It is accessible in 1000ml and 500ml sachets.
d. homogenized conditioned drain

9. 9
Nandini homogenized drain is unadulterated drain. Which is homogenized and purified, steady
directly through, it gives some tea or espresso and is effortlessly edible. Accessible in 500 ml
packs.
e. Ghee
An essence of immaculateness, nandini ghee, produced using unadulterated spread. It is crisp and
unadulterated with heavenly flavors. Cleanly made and pressed with na uncommon pack to hold
the decency of unadulterated ghee.
-life of a half year at surrounding temperatures.
f. Peda

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"Regardless of what you are observing" NandiniPeda is a delectable treat for the family.
a) Stored at a room temperature time span of usability roughly 7 days.
b) Available in 10 Grams, 25 Grams, 250 Grams, pack-containing 10 pieces each.
g. Curd
Nandini curd produced using unadulterated drain is thick and delectable. It's giving all decency of
natively constructed curds. It's accessible in 200 ml and 500 ml sachets.
h. Masala Butter Milk
It is produced using unadulterated curd.It comprises of some Masala things for taste. It is accessible
in 200 ml sachets.

11. 11
i. Khova
It is additionally a purchase result of drain. In MUMUL the generation of Khova happens just on
the premise of clients request.
j. Mysore pak:
A most well known sweet of Mysore. Mysore pak arranged from unadulterated Ghee.
Promoters information
MYMUL is a co-operative institution. Farmers are the real owners as well as the shareholders of
the co-operative union. Farmers are entitled to receive the dividends from the co-operative union.
Pattern of Co-operative Sector in Milk Industry:
Union

12. 12
Primary elements of mymul
1) To give compensation market to the drain created by the country agriculturists during the
time independent of the quality provided by them
2) First guide office as the creatures to the general public level
3) Emergency visit to treat the creatures to an ostensible expense to be gathered from the
maker
4) Cross rearing office through fake speculation benefit
5) Supply to adjusted cows nourish to the casings of the circle social orders at financed rates
6) Technical direction and supply of root slips/or seeds for sustenances development by the
individual from the circle social orders.
6.Area of operation :
Mymul works in mysore area, as well as, additionally works in a few sections of chamarajanagar
region. It works 502 dispersion focuses, concerning every one of the operators furthermore, there
are 2 drain parlor kept up by the dairy. In territorial
Mysore District
 Mysore
 Nanjanagudutq
 H D Kotetq
 Hunsurtq
 Piriyapatanatq
 K R Nagar tq

13. 13
Chamarajanagar District
 Chamarajanagartq
 Gundlupetetq
6. Achievement and awards
 State totally secured by helpful dairy improvement
 Elected sheets are in position in all the locale drain unions and league
 Lowest value spread between acquisition cost and deal cost
 More than 97%of the dairy agreeable social orders are acquiring benefit
 MYMUL got a moment prize at mysoredasara in 2015-16
7. Future growth and prospect:
key things UNIT 1976-77 2014-15 2015-16 2016-17
(up to oct’16)
dairy co
agents
No’s 415 13889
Enlisted
12334
Working
14444
Enrolled
12928
Working
14692
Registering
13157
Functioning
Membership No’s 37400 22.45 L 23.01 L 23.33L

14. 14
avg drain
acquisition
Kg/dy 54000 Av. 51.65
LKPD
Pinnacle
proc.
56.33
Lakh ltrs
Av. 58.69
LKPD
Pinnacle
PROC.
68.43
LAKH
LTRS
Avg. 66.45 LKPD
Peak proc. 72.30
Lakh ltrs(jun’15)
drain deals Ltrs/dy 92050 30.00LLPD
Curd:3.18
LKPD
Great life
3.62 LLPD
32.38llpd
curd:3.72
LKPD
Great life
3.36 LLPD
34.39 LLPD
Good life 3.62
LLPD
Dairy
installment
formers
Rs. In
lakhs
1.9 1103 1346 1428

15. 15
PART- B
Mckensy’s 7S framework with special reference to organization
under study.
Strategy
is a plan developed by a firm to achieve sustained competitive advantage and successfully compete
in the market. What does a well-aligned strategy mean in 7s McKinsey model? In general, a sound
strategy is the one that is clearly articulated, is long-term, helps to achieve competitive advantage
and is reinforced by strong vision, mission and values. But it is hard to tell if such strategy is well-
aligned with other elements when
analyzed alone. So the key in 7s model is not to look at your company to find the great strategy,
structure, systems and etc. but to look if its aligned with other elements. For example, short-term
strategy is usually a poor choice for a company but if its aligned with other 6 elements, then it may
provide strong results.

16. 16
Structure
represents the way business divisions and units are organized and includes the information of who
is accountable to whom. In other words, structure is the organizational chart of the firm. It is also
one of the most visible and easy to change elements of the framework. • Systems are the processes
and procedures of the company, which reveal business’ daily activities and how decisions are
made. Systems are the area of the firm that determines how business is done and it should be the
main focus for managers during organizational change. • Skills are the abilities that firm’s
employees perform very well. They also include capabilities and competences. During
organizational change, the question often arises of what skills the company will really need to
reinforce its new strategy or new structure.
Systems
are the processes and procedures of the company, which reveal business’ daily activities and how
decisions are made. Systems are the area of the firm that determines how business is done and it
should be the main focus for managers during organizational change.
Skills
are the abilities that firm’s employees perform very well. They also include capabilities and
competences. During organizational change, the question often arises of what skills the company
will really need to reinforce its new strategy or new structure.
Staff
element is concerned with what type and how many employees an organization will need and how
they will be recruited, trained, motivated and rewarded.
Style
represents the way the company is managed by top-level managers, how they interact, whatactions
do they take and their symbolic value. In other words, it is the management style of company’s
leaders.
• Shared Values
are at the core of McKinsey 7s model. They are the norms and standards that guide employee
behavior and company actions and thus, are the foundation of every organization.

17. 17
PART-C
SWOT Analysis
 Strength:
1.The association earned the refinement of not fail to pass on tahe deplete to promote on time
reliably.
11.Price (one among the most raised in the country) and arrangement cost.
12.Excellent arrangements staff with strong data of existing organizations
13.Good relationship with customers
14.Good inward trades
15.Excellent footfall
16.Successful promoting systems
17.Reputation for improvement
 Weakness:
1. Lack of flexibility in picking about its operations. No master over issues like evaluating, offering
markdown et cetera.,
2.Political impedance.
3.Organizational structure does not permit inspiring power/make up for good execution
4.Currently endeavoring to meet due dates - an overabundance of work?
5.High rental costs
6.Market research data may be out of date
7.Cash stream issues

18. 18
8.Holding an over the top measure of stock
9.Poor record keeping
 Opportunity:
1. Since the Mysore region is under Cauvery bowl, continuing greens are available to the dairy
cows.
2. Institutional markets, baked good kitchens, lodgings et cetera., are not totally tapped and these
can be gotten in a perfect world by organize advancing.
3.Diversifications of deplete things like Peda, Mysore pak… . Et cetera.,
4.Exploit the "Human Face", by arranging in the market as a relationship with social commitment
of serving the deplete made by paying productive cost and serving customer by offering clean
quality thing at a sensible cost reliably.
5.Union isn't the business to most outrageous the advantage as because of private dairies and is
going about as cost offsetting power in the market.
6.Projecting these to the customers will fortify the positive photo of the relationship in customer's
brains as a disapproving of affiliation which organization to them as its maxim.
7.Similar organizations accessible are not as tried and true or are all the more exorbitant
8.Loyal customers
9.Service could be accessible for culminate time
10.Customer ask for - have moved toward bargains staff for similar organization
 Threats:
1. After movements, segment limits in the dairy business encouraged for new members
2. The competitions from co-operators like Dodla, Heritage, Kamadenu… .et cetera.,

19. 19
3.Pacity and augmentation in getting ready cost.
4.Plans of genuine associations like Reliance, ITC to go into deplete grandstand in future.
5.Private dairies secure deplete expecting next to zero exertion from creators and offer deplete
swinging to untrustworthy trade practices
6.Competitors have a tantamount organization
7.Competitors have pushed another publicizing exertion
8.Competitor opening organization center neighboring
9.Downturn in economy may mean people are spending less
BADAM BURFI:Badamburfi is a delightful treat made up of deplete and it can be secured at room
Temperature.
Cashew BURFI: Fresh and superb cashew Burfi is delivered utilizing cashews, Nandini ghee, and
sugar deplete.
SSPART-D
Analysis of Financial statement
MYSORE MILK UNION LTD
31-03-2017 BALANCE SHEET

20. 20
Particulars
Schedule
No
Amount
LIABILITES
Share capital 1 101362432.48
Reserve funds 2 149099808.39
Other funds 3 554682098.29
Loans 4 282573365.46
Current liabilities 5 585602698.20
Cumulative profit For 2015-2016 107338208.55
68563263.16
175901471.71
2013-14 Profit appropriation 46406368.27 129495103.45
Total 1802815506.27
Assets
Fixed assets 6 553082797.11
Current Assets 7 565141106.00
Loans and advances 8 52596490.30
Other Assets 9 631995112.86
Total 1802815506.27

21. 21
RATIO ANALYSIS:
1. Curerent Rattio:
Curreent Ratio=Current Asseeets/Current Liabilities
(2015-16)C R=
703508221.6
496620344.2
=1.4165

22. 22
(2016-17) C R=
883910893.8
552344641.7
=1.6002
A sign of an organization capacity to meets here and now obligation commitment.the higher the
proportion the greater liquidity the organization is. Current proportion isequivalent to current resources
2. Net Profit Ratio:
Net Profit Ratio=
𝑵𝒆𝒕𝑷𝒓𝒐𝒇𝒊𝒕𝑨𝒇𝒕𝒆𝒓𝑻𝒂𝒙
𝑵𝒆𝒕𝑺𝒂𝒍𝒆𝒔
× 𝟏𝟎𝟎
(2015-16) N P R=
25000000
150000000
× 100 = 16.667
(2016-17) N P R=
40000000
200000000
× 100 = 20.00
3. Obligation Equity Ratio:
Obligation Equity Ratio =
𝑻𝒐𝒕𝒂𝒍 𝑳𝒊𝒂𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔
𝑺𝒉𝒂𝒓𝒆𝒉𝒐𝒍𝒅𝒆𝒓′ 𝒔𝑬𝒒𝒖𝒊𝒕𝒚
(2015-16) D E R=
496620344
127274000
=3.902
(2016-17) D E R=
552344641
133841000
=4.127
To see the soundness of long term financial policies of a business,
debt equity ratio is used.
4. Proprietary Ratio:
Proprietary Ratio=
𝑺𝒉𝒂𝒓𝒆𝒉𝒐𝒍𝒅𝒆𝒓′ 𝒔𝑬𝒒𝒖𝒊𝒕𝒚
𝑻𝒐𝒕𝒂𝒍𝑨𝒔𝒔𝒆𝒕𝒔
× 𝟏𝟎𝟎

23. 23
(2015-16) P R=
127274000
1227022738
× 100 =10.373
(2016-17) P R=
133841000
1426925973
× 100 =9.380
It is utilized to assess the soundness of capital structure of a business. Distinctive business utilize
diverse capital structure. It could be half value and half obligation, while some it may 30% value
and 70% obligation
PART - E
Learning background
As aspirant candidate of MBA doing a research on Mysore Milk Union, it is wonderful
opportunity to know the industry in depth and understand the work culture and the work design
of such a big company.
It is good opportunity to evaluate our self how capable we are to adopt new changes or interested
to learn the things in real or actual working conditions.

24. 24
Learnt many things about the functioning of the company and position of the milk union limited.
Observed the working technologies and management process, hierarchical relationship among
the employees.
Learning is a never ending process through in a short span trying to understand the depth
concepts trying to compare with practical things and understanding was an amazing experience.
I thank NMIT MBA Department for this wonderful opportunity in order to enhance our practical
knowledge.
BIBLOGRAGY
 Financial management
I.M pandey
P.K jain
 Monthly Magazines like
Websites:
 www.moneycontrol.com
 www.google.com
 http://www.mymul.coop