Beyond Blogging:Create an Integrated Online Student Ambassador Program - HighEdWeb version

Beyond Blogging: Create an Integrated Online Student Ambassador Program #heweb11 #soc2Monday, October 24, 11

Monday, October 24, 11

@MalloryWoodMonday, October 24, 11

Step 1Monday, October 24, 11

What is an online ambassador?Monday, October 24, 11

Who is an online ambassador?Monday, October 24, 11

Say it with me...Monday, October 24, 11

Goals before _______.Monday, October 24, 11

CONTENT!Monday, October 24, 11

BlogsMonday, October 24, 11

www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-reportMonday, October 24, 11

10/10 - 3/11 Unique visits: 8407 Filtered visits: 7978Monday, October 24, 11

10/10 - 3/11 Unique visits: 8407 Filtered visits: 7978 www.smcblogs.comMonday, October 24, 11

70,000 visits in one yearMonday, October 24, 11

70,000 visits in one year www.smcblogs.comMonday, October 24, 11

What do they blog about?Monday, October 24, 11

Standard look vs. CustomizedMonday, October 24, 11

http://blogs.wm.eduMonday, October 24, 11

http://oswego.edu/student/blogs/Monday, October 24, 11

www.smcblogs.comMonday, October 24, 11

www.wm.edu/blogsMonday, October 24, 11

Traffic sources On Average: Website = 46.5% Direct = 13.5% Other = 40%Monday, October 24, 11

Traffic sources On Average: Website = 46.5% Direct = 13.5% Other = 40% www.smcblogs.comMonday, October 24, 11

Traffic sources On Average: April 17 - May 17, 2011: Website = 46.5% Other = 43.3% Direct = 13.5% Twitter = 16.2% Facebook = 15.2% Other = 40% Organic Search = 8.7% Blog 2 Blog = 3.2% www.smcblogs.comMonday, October 24, 11

KeywordsMonday, October 24, 11

FormspringMonday, October 24, 11

Not just for your lil sis!Monday, October 24, 11

about.formspring.meMonday, October 24, 11

1000 questions answered (by students)Monday, October 24, 11

TwitterMonday, October 24, 11

Twitter Facts: 92% of americans are aware of twitter http://www.edisonresearch.com http://www.website-monitoring.comMonday, October 24, 11

Twitter Facts: 34% of twitter users are under 24 yrs old http://www.edisonresearch.com http://www.website-monitoring.comMonday, October 24, 11

Twitter Facts: 3 in 10 users access the service daily http://www.edisonresearch.com http://www.website-monitoring.comMonday, October 24, 11

What is the approach?Monday, October 24, 11

Is it worth it?Monday, October 24, 11

=Monday, October 24, 11

Web VideoMonday, October 24, 11

FacebookMonday, October 24, 11

www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-reportMonday, October 24, 11

Do you have a 2016 group/page yet?Monday, October 24, 11

Bringing it all togetherMonday, October 24, 11

Ave time on page: 20 min 28 secs 10/10 - 3/11Monday, October 24, 11

Ave time on page: 20 min 28 secs 10/10 - 3/11 www.smcblogs.comMonday, October 24, 11

How do I select online ambassadors?Monday, October 24, 11

Hold an information session.Monday, October 24, 11

Ask interested students to apply.Monday, October 24, 11

Hold a training sessionMonday, October 24, 11

Three reasons to use a contract: Responsibilities Benefits ProtectionMonday, October 24, 11

Three reasons to use a contract: Blog 1x/wk Tweet 1x/day Responsibilities Photos/Video bi-weekly Q&A Paid Leadership training Benefits Recommendation letter Networking opportunities Resume building Set standards Protection Authentic vs. InappropriateMonday, October 24, 11

$39 monthly average cost of ambassadorMonday, October 24, 11

$4060projected yearly cost of programMonday, October 24, 11

Did it work?Monday, October 24, 11

25% of applicants 66% of accepted students 90% of enrolled students Anecdotes are pricelessMonday, October 24, 11

Words of Wisdom?Monday, October 24, 11

"Remember youre having a convo with real people, and "Build long standing there are hopes, dreams, relationships with the fears, frustrations on the prospective students. " @NickDeNardis other side. Be human." @Robin2Go "be authentic... dont put on a professional personality. just be yourselves" @KarlynM "Speak in your own voice about your own experiences..." @mStonerblog "Authenticity, good writing, relevant content, stories that are in alignment with SMCs brand identity" @JohnTLawlorMonday, October 24, 11

Special thanks to: @timnekritz - SUNY Oswego @ashleyhenn - Rochester Institute of Technology @mstinalc - College of William & Mary @wunderbug - Glendon Campus of York UniversityMonday, October 24, 11

Photo credits: • http://www.socialmediaexaminer.com/images/1210ap-community.jpg • http://www.techscreens.com/wp-content/uploads/2011/07/online-community.jpg • http://4.bp.blogspot.com/_E569X5po5A8/TAZAYID_tmI/AAAAAAAABpI/ YEiYQQpSuxc/s1600/you-havent-started-yet-get-to-work.gif • http://www.smart-goal-setting-tips.com/images/smart2.jpg • http://images.sodahead.com/polls/000813371/ polls_oh_duh_1044_406765_answer_1_xlarge.jpeg • http://www.pynkcelebrity.com/wp-content/uploads/2009/11/adam-lambert-album- cover.JPGMonday, October 24, 11

http://mstnr.me/malloryhew Mallory Wood marketing manager mStoner, Inc. mallory.wood@mstoner.com @MalloryWood www.marketingwithmallory.comMonday, October 24, 11

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Beyond Blogging:Create an Integrated Online Student Ambassador Program - HighEdWeb version

by Mallory Wood on Oct 24, 2011

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