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Beyond Blogging:Create an Integrated Online Student Ambassador Program - HighEdWeb version
 

Beyond Blogging:Create an Integrated Online Student Ambassador Program - HighEdWeb version

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    Beyond Blogging:Create an Integrated Online Student Ambassador Program - HighEdWeb version Beyond Blogging:Create an Integrated Online Student Ambassador Program - HighEdWeb version Presentation Transcript

    • Beyond Blogging: Create an Integrated Online Student Ambassador Program #heweb11 #soc2Monday, October 24, 11
    • Monday, October 24, 11
    • Monday, October 24, 11
    • Monday, October 24, 11
    • Monday, October 24, 11
    • Monday, October 24, 11
    • Monday, October 24, 11
    • Monday, October 24, 11
    • @MalloryWoodMonday, October 24, 11
    • Monday, October 24, 11
    • Monday, October 24, 11
    • Step 1Monday, October 24, 11
    • What is an online ambassador?Monday, October 24, 11
    • Who is an online ambassador?Monday, October 24, 11
    • Say it with me...Monday, October 24, 11
    • Goals before _______.Monday, October 24, 11
    • Monday, October 24, 11
    • CONTENT!Monday, October 24, 11
    • Monday, October 24, 11
    • Step 2Monday, October 24, 11
    • Monday, October 24, 11
    • BlogsMonday, October 24, 11
    • Monday, October 24, 11
    • www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-reportMonday, October 24, 11
    • Monday, October 24, 11
    • 10/10 - 3/11 Unique visits: 8407 Filtered visits: 7978Monday, October 24, 11
    • 10/10 - 3/11 Unique visits: 8407 Filtered visits: 7978 www.smcblogs.comMonday, October 24, 11
    • 70,000 visits in one yearMonday, October 24, 11
    • 70,000 visits in one year www.smcblogs.comMonday, October 24, 11
    • What do they blog about?Monday, October 24, 11
    • Standard look vs. CustomizedMonday, October 24, 11
    • Monday, October 24, 11
    • http://blogs.wm.eduMonday, October 24, 11
    • Monday, October 24, 11
    • http://blogs.wm.eduMonday, October 24, 11
    • Monday, October 24, 11
    • http://oswego.edu/student/blogs/Monday, October 24, 11
    • Monday, October 24, 11
    • http://oswego.edu/student/blogs/Monday, October 24, 11
    • Monday, October 24, 11
    • www.smcblogs.comMonday, October 24, 11
    • Monday, October 24, 11
    • www.smcblogs.comMonday, October 24, 11
    • Monday, October 24, 11
    • www.smcblogs.comMonday, October 24, 11
    • www.wm.edu/blogsMonday, October 24, 11
    • Traffic sources On Average: Website = 46.5% Direct = 13.5% Other = 40%Monday, October 24, 11
    • Traffic sources On Average: Website = 46.5% Direct = 13.5% Other = 40% www.smcblogs.comMonday, October 24, 11
    • Traffic sources On Average: April 17 - May 17, 2011: Website = 46.5% Other = 43.3% Direct = 13.5% Twitter = 16.2% Facebook = 15.2% Other = 40% Organic Search = 8.7% Blog 2 Blog = 3.2% www.smcblogs.comMonday, October 24, 11
    • KeywordsMonday, October 24, 11
    • FormspringMonday, October 24, 11
    • Not just for your lil sis!Monday, October 24, 11
    • Monday, October 24, 11
    • about.formspring.meMonday, October 24, 11
    • 1000 questions answered (by students)Monday, October 24, 11
    • Monday, October 24, 11
    • Monday, October 24, 11
    • Monday, October 24, 11
    • TwitterMonday, October 24, 11
    • Monday, October 24, 11
    • Twitter Facts: 92% of americans are aware of twitter http://www.edisonresearch.com http://www.website-monitoring.comMonday, October 24, 11
    • Twitter Facts: 34% of twitter users are under 24 yrs old http://www.edisonresearch.com http://www.website-monitoring.comMonday, October 24, 11
    • Twitter Facts: 3 in 10 users access the service daily http://www.edisonresearch.com http://www.website-monitoring.comMonday, October 24, 11
    • What is the approach?Monday, October 24, 11
    • Is it worth it?Monday, October 24, 11
    • Monday, October 24, 11
    • Monday, October 24, 11
    • =Monday, October 24, 11
    • Web VideoMonday, October 24, 11
    • Monday, October 24, 11
    • Monday, October 24, 11
    • Monday, October 24, 11
    • FacebookMonday, October 24, 11
    • Monday, October 24, 11
    • www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-reportMonday, October 24, 11
    • Monday, October 24, 11
    • Do you have a 2016 group/page yet?Monday, October 24, 11
    • Bringing it all togetherMonday, October 24, 11
    • Monday, October 24, 11
    • Monday, October 24, 11
    • Ave time on page: 20 min 28 secs 10/10 - 3/11Monday, October 24, 11
    • Ave time on page: 20 min 28 secs 10/10 - 3/11 www.smcblogs.comMonday, October 24, 11
    • Step 3Monday, October 24, 11
    • Monday, October 24, 11
    • How do I select online ambassadors?Monday, October 24, 11
    • Hold an information session.Monday, October 24, 11
    • Ask interested students to apply.Monday, October 24, 11
    • Hold a training sessionMonday, October 24, 11
    • Three reasons to use a contract: Responsibilities Benefits ProtectionMonday, October 24, 11
    • Three reasons to use a contract: Blog 1x/wk Tweet 1x/day Responsibilities Photos/Video bi-weekly Q&A Paid Leadership training Benefits Recommendation letter Networking opportunities Resume building Set standards Protection Authentic vs. InappropriateMonday, October 24, 11
    • Monday, October 24, 11
    • Monday, October 24, 11
    • $39 monthly average cost of ambassadorMonday, October 24, 11
    • $4060projected yearly cost of programMonday, October 24, 11
    • Did it work?Monday, October 24, 11
    • 25% of applicants 66% of accepted students 90% of enrolled students Anecdotes are pricelessMonday, October 24, 11
    • Words of Wisdom?Monday, October 24, 11
    • "Remember youre having a convo with real people, and "Build long standing there are hopes, dreams, relationships with the fears, frustrations on the prospective students. " @NickDeNardis other side. Be human." @Robin2Go "be authentic... dont put on a professional personality. just be yourselves" @KarlynM "Speak in your own voice about your own experiences..." @mStonerblog "Authenticity, good writing, relevant content, stories that are in alignment with SMCs brand identity" @JohnTLawlorMonday, October 24, 11
    • Special thanks to: @timnekritz - SUNY Oswego @ashleyhenn - Rochester Institute of Technology @mstinalc - College of William & Mary @wunderbug - Glendon Campus of York UniversityMonday, October 24, 11
    • Photo credits: • http://www.socialmediaexaminer.com/images/1210ap-community.jpg • http://www.techscreens.com/wp-content/uploads/2011/07/online-community.jpg • http://4.bp.blogspot.com/_E569X5po5A8/TAZAYID_tmI/AAAAAAAABpI/ YEiYQQpSuxc/s1600/you-havent-started-yet-get-to-work.gif • http://www.smart-goal-setting-tips.com/images/smart2.jpg • http://images.sodahead.com/polls/000813371/ polls_oh_duh_1044_406765_answer_1_xlarge.jpeg • http://www.pynkcelebrity.com/wp-content/uploads/2009/11/adam-lambert-album- cover.JPGMonday, October 24, 11
    • http://mstnr.me/malloryhew Mallory Wood marketing manager mStoner, Inc. mallory.wood@mstoner.com @MalloryWood www.marketingwithmallory.comMonday, October 24, 11