Beyond Blogging:Create an Integrated Online Student Ambassador Program - HighEdWeb version
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Beyond Blogging:Create an Integrated Online Student Ambassador Program - HighEdWeb version

on

  • 4,518 views

 

Statistics

Views

Total Views
4,518
Views on SlideShare
3,293
Embed Views
1,225

Actions

Likes
2
Downloads
11
Comments
0

10 Embeds 1,225

http://mallorywood.wordpress.com 835
http://www.mallorywood.me 262
http://www.eduniverse.org 77
http://50.57.172.15 22
http://flavors.me 9
https://mallorywood.wordpress.com 9
http://eduniverse.org 8
http://com.eduniverse 1
http://translate.googleusercontent.com 1
http://pinterest.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Beyond Blogging:Create an Integrated Online Student Ambassador Program - HighEdWeb version Presentation Transcript

  • 1. Beyond Blogging: Create an Integrated Online Student Ambassador Program #heweb11 #soc2Monday, October 24, 11
  • 2. Monday, October 24, 11
  • 3. Monday, October 24, 11
  • 4. Monday, October 24, 11
  • 5. Monday, October 24, 11
  • 6. Monday, October 24, 11
  • 7. Monday, October 24, 11
  • 8. Monday, October 24, 11
  • 9. @MalloryWoodMonday, October 24, 11
  • 10. Monday, October 24, 11
  • 11. Monday, October 24, 11
  • 12. Step 1Monday, October 24, 11
  • 13. What is an online ambassador?Monday, October 24, 11
  • 14. Who is an online ambassador?Monday, October 24, 11
  • 15. Say it with me...Monday, October 24, 11
  • 16. Goals before _______.Monday, October 24, 11
  • 17. Monday, October 24, 11
  • 18. CONTENT!Monday, October 24, 11
  • 19. Monday, October 24, 11
  • 20. Step 2Monday, October 24, 11
  • 21. Monday, October 24, 11
  • 22. BlogsMonday, October 24, 11
  • 23. Monday, October 24, 11
  • 24. www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-reportMonday, October 24, 11
  • 25. Monday, October 24, 11
  • 26. 10/10 - 3/11 Unique visits: 8407 Filtered visits: 7978Monday, October 24, 11
  • 27. 10/10 - 3/11 Unique visits: 8407 Filtered visits: 7978 www.smcblogs.comMonday, October 24, 11
  • 28. 70,000 visits in one yearMonday, October 24, 11
  • 29. 70,000 visits in one year www.smcblogs.comMonday, October 24, 11
  • 30. What do they blog about?Monday, October 24, 11
  • 31. Standard look vs. CustomizedMonday, October 24, 11
  • 32. Monday, October 24, 11
  • 33. http://blogs.wm.eduMonday, October 24, 11
  • 34. Monday, October 24, 11
  • 35. http://blogs.wm.eduMonday, October 24, 11
  • 36. Monday, October 24, 11
  • 37. http://oswego.edu/student/blogs/Monday, October 24, 11
  • 38. Monday, October 24, 11
  • 39. http://oswego.edu/student/blogs/Monday, October 24, 11
  • 40. Monday, October 24, 11
  • 41. www.smcblogs.comMonday, October 24, 11
  • 42. Monday, October 24, 11
  • 43. www.smcblogs.comMonday, October 24, 11
  • 44. Monday, October 24, 11
  • 45. www.smcblogs.comMonday, October 24, 11
  • 46. www.wm.edu/blogsMonday, October 24, 11
  • 47. Traffic sources On Average: Website = 46.5% Direct = 13.5% Other = 40%Monday, October 24, 11
  • 48. Traffic sources On Average: Website = 46.5% Direct = 13.5% Other = 40% www.smcblogs.comMonday, October 24, 11
  • 49. Traffic sources On Average: April 17 - May 17, 2011: Website = 46.5% Other = 43.3% Direct = 13.5% Twitter = 16.2% Facebook = 15.2% Other = 40% Organic Search = 8.7% Blog 2 Blog = 3.2% www.smcblogs.comMonday, October 24, 11
  • 50. KeywordsMonday, October 24, 11
  • 51. FormspringMonday, October 24, 11
  • 52. Not just for your lil sis!Monday, October 24, 11
  • 53. Monday, October 24, 11
  • 54. about.formspring.meMonday, October 24, 11
  • 55. 1000 questions answered (by students)Monday, October 24, 11
  • 56. Monday, October 24, 11
  • 57. Monday, October 24, 11
  • 58. Monday, October 24, 11
  • 59. TwitterMonday, October 24, 11
  • 60. Monday, October 24, 11
  • 61. Twitter Facts: 92% of americans are aware of twitter http://www.edisonresearch.com http://www.website-monitoring.comMonday, October 24, 11
  • 62. Twitter Facts: 34% of twitter users are under 24 yrs old http://www.edisonresearch.com http://www.website-monitoring.comMonday, October 24, 11
  • 63. Twitter Facts: 3 in 10 users access the service daily http://www.edisonresearch.com http://www.website-monitoring.comMonday, October 24, 11
  • 64. What is the approach?Monday, October 24, 11
  • 65. Is it worth it?Monday, October 24, 11
  • 66. Monday, October 24, 11
  • 67. Monday, October 24, 11
  • 68. =Monday, October 24, 11
  • 69. Web VideoMonday, October 24, 11
  • 70. Monday, October 24, 11
  • 71. Monday, October 24, 11
  • 72. Monday, October 24, 11
  • 73. FacebookMonday, October 24, 11
  • 74. Monday, October 24, 11
  • 75. www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-reportMonday, October 24, 11
  • 76. Monday, October 24, 11
  • 77. Do you have a 2016 group/page yet?Monday, October 24, 11
  • 78. Bringing it all togetherMonday, October 24, 11
  • 79. Monday, October 24, 11
  • 80. Monday, October 24, 11
  • 81. Ave time on page: 20 min 28 secs 10/10 - 3/11Monday, October 24, 11
  • 82. Ave time on page: 20 min 28 secs 10/10 - 3/11 www.smcblogs.comMonday, October 24, 11
  • 83. Step 3Monday, October 24, 11
  • 84. Monday, October 24, 11
  • 85. How do I select online ambassadors?Monday, October 24, 11
  • 86. Hold an information session.Monday, October 24, 11
  • 87. Ask interested students to apply.Monday, October 24, 11
  • 88. Hold a training sessionMonday, October 24, 11
  • 89. Three reasons to use a contract: Responsibilities Benefits ProtectionMonday, October 24, 11
  • 90. Three reasons to use a contract: Blog 1x/wk Tweet 1x/day Responsibilities Photos/Video bi-weekly Q&A Paid Leadership training Benefits Recommendation letter Networking opportunities Resume building Set standards Protection Authentic vs. InappropriateMonday, October 24, 11
  • 91. Monday, October 24, 11
  • 92. Monday, October 24, 11
  • 93. $39 monthly average cost of ambassadorMonday, October 24, 11
  • 94. $4060projected yearly cost of programMonday, October 24, 11
  • 95. Did it work?Monday, October 24, 11
  • 96. 25% of applicants 66% of accepted students 90% of enrolled students Anecdotes are pricelessMonday, October 24, 11
  • 97. Words of Wisdom?Monday, October 24, 11
  • 98. "Remember youre having a convo with real people, and "Build long standing there are hopes, dreams, relationships with the fears, frustrations on the prospective students. " @NickDeNardis other side. Be human." @Robin2Go "be authentic... dont put on a professional personality. just be yourselves" @KarlynM "Speak in your own voice about your own experiences..." @mStonerblog "Authenticity, good writing, relevant content, stories that are in alignment with SMCs brand identity" @JohnTLawlorMonday, October 24, 11
  • 99. Special thanks to: @timnekritz - SUNY Oswego @ashleyhenn - Rochester Institute of Technology @mstinalc - College of William & Mary @wunderbug - Glendon Campus of York UniversityMonday, October 24, 11
  • 100. Photo credits: • http://www.socialmediaexaminer.com/images/1210ap-community.jpg • http://www.techscreens.com/wp-content/uploads/2011/07/online-community.jpg • http://4.bp.blogspot.com/_E569X5po5A8/TAZAYID_tmI/AAAAAAAABpI/ YEiYQQpSuxc/s1600/you-havent-started-yet-get-to-work.gif • http://www.smart-goal-setting-tips.com/images/smart2.jpg • http://images.sodahead.com/polls/000813371/ polls_oh_duh_1044_406765_answer_1_xlarge.jpeg • http://www.pynkcelebrity.com/wp-content/uploads/2009/11/adam-lambert-album- cover.JPGMonday, October 24, 11
  • 101. http://mstnr.me/malloryhew Mallory Wood marketing manager mStoner, Inc. mallory.wood@mstoner.com @MalloryWood www.marketingwithmallory.comMonday, October 24, 11