China Mobile Trends

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China mobile trends for 2012, explore our collection of stats and facts and check out 4 outstanding examples of mobile trends around the world.

Technology Business

CHINA

Mobile
Trends
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let me just walk you
through a few stats…

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Apple is predicted to sell

40 million
iPhones
in China by 2013
SOURCE: Morgan Stanley

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by the end of 2011
China counted

127 million
3G users

SOURCE: Penn-Olson

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that’s a

200%
increase JUST last year

SOURCE: Penn-Olson

4G
is predicted to arrive with China Mobile
at the end of 2012

SOURCE: Morgan Stanley

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66%
of Chinese users
access the Internet
through MOBILE devices
SOURCE: China Internet Watch

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by 2015 more
users will access the Internet

wirelessly
via a mobile device than
from a wired Ethernet connection
SOURCE: PC Magazine

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m-commerce sales are set to grow

5 times bigger
over the next 5 years

SOURCE: Forrester

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what are

YOU
gonna do about it?

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of the TOP

Brands in the World…
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70% have a mobile APP
66% have a mobile optimized site

52% have both
16% have neither SOURCE: L2 Prestige Report

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Here’s the

best ones
SOURCE: L2 Prestige Report

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BEAUTY
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SEPHORA

focus

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the APP
“Try It On” tool
allows the user to adjust skin tone and nail
polish color on a virtual hand

SOURCE: L2 Prestige Report

the APP
“Try It On” tool
allows the user to adjust skin tone and nail
polish color on a virtual hand

ENHANCED
SHOPPING EXPERIENCE
SOURCE: L2 Prestige Report

the APP
QR Code

scanning functionality for in-store
shopping

SOURCE: L2 Prestige Report

the APP
QR Code

scanning functionality for in-store
shopping

AUGMENTED
REALITY
SOURCE: L2 Prestige Report

YVES SAINT-LAURENT

innovation

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the APP
experiment with make-up on a
virtual
model or an imported photo

SOURCE: L2 Prestige Report

the APP
experiment with make-up on a
virtual
model or an imported photo

VIRTUAL
MIRROR
SOURCE: L2 Prestige Report

HOSPITALITY
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IHG

presence

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the APP
produces 7 additional apps for
iOS, e.g. Concierge Insider Guides

MULTIPLE APPS

SOURCE: L2 Prestige Report

the APP
produces 7 additional apps for
iOS, e.g. Concierge Insider Guides

MULTIPLE APPS
INTERACTING

SOURCE: L2 Prestige Report

Revenues from mobile booking in 2011
expected to exceed its previous forecast of

$130 million
SOURCE: L2 Prestige Report

WESTIN

gamification

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the APP
Home screen covered with virtual bad weather to match
local conditions (e.g, rain or snow). User encouraged to
“Wipe Away Your Weather” to reveal appealing Westin
getaways.

SOURCE: L2 Prestige Report

just to

sum up
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FOCUS

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FOCUS
INNOVATION

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FOCUS
INNOVATION
PRESENCE

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FOCUS
INNOVATION
PRESENCE
GAMIFICATION
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but if there’s

that I want you to take away from this
presentation…
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please make sure it’s this

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FORGET
LANDLINE
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THINK
MOBILE
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‘cause it ain’t going nowhere…

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Thank You
Shanghai +86 21 6445 9899 - Melbourne +61 3 8844 5552 - New York +1 212 837 7920

www.mailmangroup.com / info@mailmangroup.com

CONNECTING YOU WITH CHINESE CUSTOMERS
GLOBALLY

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China Mobile Trends

3. Apple is predicted to sell 40 million iPhones in China by 2013 SOURCE: Morgan Stanley Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.

4. by the end of 2011 China counted 127 million 3G users SOURCE: Penn-Olson Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.

5. that’s a 200% increase JUST last year SOURCE: Penn-Olson

6. 4G is predicted to arrive with China Mobile at the end of 2012 SOURCE: Morgan Stanley Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.

7. 66% of Chinese users access the Internet through MOBILE devices SOURCE: China Internet Watch Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.

8. by 2015 more users will access the Internet wirelessly via a mobile device than from a wired Ethernet connection SOURCE: PC Magazine Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.

9. m-commerce sales are set to grow 5 times bigger over the next 5 years SOURCE: Forrester Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.

12. 70% have a mobile APP 66% have a mobile optimized site 52% have both 16% have neither SOURCE: L2 Prestige Report Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.

16. the Mobile Site Product videos organized by content type and filterable by brand SOURCE: L2 Prestige Report

17. the Mobile Site Product videos organized by content type and filterable by brand Section for mobile exclusive offers SOURCE: L2 Prestige Report

18. the Mobile Site Product videos organized by content type and filterable by brand Section for mobile exclusive offers Shopping list creator SOURCE: L2 Prestige Report

19. the Mobile Site Product videos organized by content type and filterable by brand Section for mobile exclusive offers Shopping list creator Order history/tracking SOURCE: L2 Prestige Report

20. the Mobile Site Product videos organized by content type and filterable by brand Section for mobile exclusive offers Shopping list creator Order history/tracking GPS-based store locator SOURCE: L2 Prestige Report

21. the APP “Try It On” tool allows the user to adjust skin tone and nail polish color on a virtual hand SOURCE: L2 Prestige Report

22. the APP “Try It On” tool allows the user to adjust skin tone and nail polish color on a virtual hand ENHANCED SHOPPING EXPERIENCE SOURCE: L2 Prestige Report

23. the APP QR Code scanning functionality for in-store shopping SOURCE: L2 Prestige Report

24. the APP QR Code scanning functionality for in-store shopping AUGMENTED REALITY SOURCE: L2 Prestige Report

26. the APP experiment with make-up on a virtual model or an imported photo SOURCE: L2 Prestige Report

27. the APP experiment with make-up on a virtual model or an imported photo VIRTUAL MIRROR SOURCE: L2 Prestige Report

30. the APP produces 7 additional apps for iOS, e.g. Concierge Insider Guides MULTIPLE APPS SOURCE: L2 Prestige Report

31. the APP produces 7 additional apps for iOS, e.g. Concierge Insider Guides MULTIPLE APPS INTERACTING SOURCE: L2 Prestige Report

32. Revenues from mobile booking in 2011 expected to exceed its previous forecast of $130 million SOURCE: L2 Prestige Report

34. the APP Home screen covered with virtual bad weather to match local conditions (e.g, rain or snow). User encouraged to “Wipe Away Your Weather” to reveal appealing Westin getaways. SOURCE: L2 Prestige Report

35. the APP Home screen covered with virtual bad weather to match local conditions (e.g, rain or snow). User encouraged to “Wipe Away Your Weather” to reveal appealing Westin getaways. MAKE THEM PLAY SOURCE: L2 Prestige Report

41. just a few of the skills you can apply to create a STRONG mobile presence for your brand Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.

42. but if there’s that I want you to take away from this presentation… Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.

47. Thank You Shanghai +86 21 6445 9899 - Melbourne +61 3 8844 5552 - New York +1 212 837 7920 www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS GLOBALLY Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.

China Mobile Trends

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