Learn how to use email as a growth hacking weapon to build a lean marketing strategy, win customers and keep them happy and loyal.

1. Email: The Best Growth Hacking
Weapon for Startups
Startup Camp Berlin 2015
Judy Boniface - CMO of Mailjet
@mailjet
@judymailjet

2. ABOUT MAILJET
Email service provider
Web app and RESTful APIs
for Marketers and Developers
30.000 customers in 150+ countries
1 billion emails per month

3. How do I make the most of
my marketing budget?

4. Which
communication channels
should I invest in?

5. How do I start developing
customer loyalty
from Day 1?

6. Email

7. Everyone Uses Email

8. 0.9
billion
1.3
billion
3.3
billion
Sources: http://www.businessinsider.com/number-of-users-who-abandon-twitter-2014-2?IR=T
http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
http://www.radicati.com/wp/wp-content/uploads/2012/04/Email-Statistics-Report-2012-2016-Executive-Summary.pdf
# Email acct > # (FB + Twitter) acct

9. Email is Cost efficient

10. Email CPC x 1000 = Social Media CPC
0.00025€ / email
0.26€ / click 0.29€ / click
Sources: http://www.adweek.com/socialtimes/twitter-promoted-tweet-study/500774
http://e27.co/what-is-the-average-ctr-cpc-cpm-of-facebook-ads-20150121/

11. Email = Highest ROI

12. Email = best digital channel for ROI
1200%
2000%
3400%
Source: http://printinthemix.com/Fastfacts/Show/414

13. Email = weapon for
mass personalization

14. Personalized communication wins
customer loyalty
One-to-one communication
channel with customers
Use data to create a personal
experience
Best tool to control customer
journey from beginning to end

15. Tips for
growth hacking
with email

16. Build your contact list

17. Building contact list =
farming

18. Find the right seeds
(contacts)

19. Ask new customers to opt-in for your
mailing list
Ask user to Opt-In during service
/ product registration
Clearly identifying what the user
is signing up for!

20. Capture leads from EVERYWHERE
Asking user to
Opt-In to mailing
list

21. Communicate regularly with your
customers via newsletter
Description on
what user is
signing up for
Alternate call-to-
actions to help
segment data

22. 1. Build your contact list
Get rid of weeds
(inactive contacts)

23. Respect subscription preference
Offer to adjust
email frequency
upon
unsubscription
request

24. A purchased list contains spam trap
and hurt your deliverability!

25. Provide quality
fertilizer
(content)

26. Content marketing is a
LONG TERM
RELATIONSHIP.
Not a
ONE NIGHT STAND.

27. Shape Customer Journey
with Triggered Email
Welcome email
Getting
started
email
Status
email
Re-
engage
ment
email
Win
back
email

28. Use customer information to trigger
personalized email
Collect the right
information about your
customers:
● name
● location
● gender
● ...
Respond to the
behavior and usage of
your customers:
● open/click rate
● open/click time
● ...

29. Welcome email - Dropbox
Branded
design
Help to get
started
Incentive
to share

30. Getting started email - Twitter
Next steps
to take
Call to
action

31. Localized content - Vamos
Localized
segment
Personalized
greeting
Localized
recommendations

32. Subject Line
personalization
Content
personalization
Content based
on previous
engagement
with service
Status email - Netflix
Call to
action

33. Re-engagement email - Fitbay
Call to
action
Highlight
activity

34. Win-back email - Eventbrite
We miss
you
Why you
should
come back
Clear call
to action

35. Q&A

36. Take-off with Mailjet
@mailjet
More email tips and guides at
www.mailjet.com/blog