1. University of Minnesota Duluth
Sponsorship, Media and Event Opportunities

2. About Miller Hill Mall
• Largest enclosed premiere mall/only mall in the Northland
• Celebrating 40th anniversary this August
• Home to more than 100 stores – including Barnes &
Noble, jcp, Dick’s Sporting Goods and Younkers
• More than 300,000 shoppers visit the mall each
month, shoppers average three trips per month
• More than 7 million visitors each year predisposed to
making buying or joining decisions
• Nearly 4,000 parking spots; 1.7 people per
car on average
2 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

3. Why a Sponsorship?
• Opportunities for numerous sponsorship touch points
• Category exclusivity
• Relay on-brand, key messaging through unique,
custom opportunities
• Reach a targeted, consumer-driven audience
• Engage with shoppers from the Duluth area, the
Iron Range, the Twin Cities, Wisconsin, Michigan
and Canada
• Shopper average HHI is $58,457
• 18,000 social media fans
3 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

4. Case Study: U-M Athletics
• Athletic department promoted through mall media
• Increased awareness of men’s and women’s
basketball teams along with gymnastics
• Raised sales of tickets throughout promotion
• Market/Mall: Briarwood Mall in Ann Arbor, MI
• Term: 2007 - Present
• Results: University of Michigan continues to add
in sports sponsorships to mall each year
• Anecdotal feedback from alumni and students is
overwhelmingly positive
4 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

5. Mall Sponsorships
Miller Hill Mall offers a variety of
sponsorship, media and event opportunities,
both traditional and non-traditional.
Whatever your marketing goal,
Miller Hill Mall has the tools — 800,000 square feet,
seven million shoppers — to optimize it
5 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

6. Traditional Mall Media
• Showcase UMD’s exceptional NCAA Division I
and Division II teams
• Generate buzz surrounding athletics program
by highlighting award-winning athletes
• Gain recruits by showcasing the wide variety
of teams and accolades won
6 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

7. Traditional Mall Media
Available mall media:
• Sky banners
• Entrance door clings
• Be the first and last thing shoppers
see with custom units at all seven
entrances and exits
7 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

8. Traditional Mall Media
Available mall media:
• Standees
• Custom cut-outs of athletes placed
throughout mall
• Information brochures affixed to
signage offer shoppers additional
information on featured team
8 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

9. Traditional Mall Media
Available mall media:
• Tallboy Signs
• Showcase student athletes and teams
on one side with alternate side featuring
admissions information
• Option for face cut-out so shoppers can
interact with sign and take photos
• Informational brochures affixed to signage
offer additional information on featured
team or admissions
9 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

10. Traditional Mall Media
Available mall media:
•
•
•
•
22 x 28 on mall signs
Floor clings
Column wraps and signs
Billboard and bulk head
GO
LD
UL
B
1 0 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
S!
OG

11. Floor clings
Column wrap and bulk head
1 1 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
22 x 28 signage

12. Non-Traditional Mall Media
Bring the athletics department to life
through custom UMD-branded
sponsorship opportunities
1 2 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

13. Non-Traditional Mall Media
Soft-seated areas:
• Transform Miller Hill Mall’s highly trafficked, softseated areas into different UMD sports fields
• Floor decals serve as the court, field, etc
• Wrapped cylinders and side tables call out
featured sport
• Chair and bench cushions turn into seating
for “spectators”
1 3 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

14. Non-Traditional Mall Media
Soft-seated areas:
• Take-away brochures on each side table provides
shoppers with additional information on UMD
athletics and admissions
• Video loops footage of campus, opportunities at
UMD, student photos and testimonials along with
sports team highlights
1 4 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

15. Non-Traditional Mall Media
Character Appearances:
• Champ the Bulldog visits during
fall ball weekends
• Santa visit
LL
BU
GO
S!
OG
D
1 5 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

16. Non-Traditional Mall Media
Parking Lot:
• Brand the mall parking lot spaces maroon and gold
with custom-made UMD banners on 30 light poles
• Each banner displays a different graphic, allowing
shoppers to remember their vehicle’s location
• Creative features UMD athletic departments and
rotating images of student athletes
• Banners highly visible to major highways, as well
as shoppers
1 6 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

17. Non-Traditional Mall Media
Food Court:
• Be the first in the 40-year history of Miller Hill Mall
to invest in naming rights to transform the food
court into the Bulldog Country Cafe
• 200 tables branded to display UMD’s different
sports teams
• Rotating table tents feature team rosters and
schedules for the season
• Large format signage on bulk head features UMD
Bulldogs creative
• 45% of all shoppers stop at the food court
1 7 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

18. Non-Traditional Mall Media
Food Court:
• Opportunity to host events inside food court
• Promote UMD food court via Miller Hill Mall’s social
media accounts
• Video loops footage of campus, opportunities at
UMD, student photos and testimonials along with
sports team highlights
1 8 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

19. Sponsorship Opportunities
Vehicle Display:
• Ability for vehicle placement inside mall
• Create buzz with branded UMD car
• Drive awareness for local auto
dealerships and UMD
1 9 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

20. Event Opportunities
Pep Rally:
• Held at start of season
• Meet and greet with team athletes
• Sell tickets to upcoming games alone or through
gifts with purchase
• Raise funds for athletic department through sales
of branded merchandise
• Promote event through Miller Hill Mall’s social
media channels
2 0 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

21. Event Opportunities
Admissions Day:
• Areas set up around mall offer shoppers
information on admissions
• Each area staffed with representative from
different UMD department
• Shoppers receive branded UMD swag at each table
2 1 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

22. Event Opportunities
Sports Clinic:
• Held during warmer months
• Student athletes and coaches act as instructors
• Two-hour clinic provides mini-lesson for
featured sport
• Promote event through Miller Hill Mall’s social
media channels
2 2 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
BaLL
FOOt Linic
tS c L L M a L L
SpOrLer Hi
at MiL
s from
nd tr ick
ps a
Lear n ti
hletes.
lldog at
UMD Bu
3 pm
nday 1 –
Su

23. Event Opportunities
UMD Day:
• Held at start of school year
• Offer discount to UMD students that follow
Miller Hill Mall on Facebook or Twitter
BU
GO
GS!
DO
LL
2 3 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

24. UMD Holiday Pop-Up Shop
• Raise funds for athletics department by selling
branded wearables
• Portion of proceeds go to UMD selected charitable
organization, furthering “Bulldogs in the Community”
efforts
• Athletes staff pop-up shop, providing more buzz
surrounding temporary store
• Brochures included in all shopper bags provide
information on athletics department and team schedules
• Promote pop-up shop through Miller Hill Mall’s social
media channels
2 4 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

25. Multi-Mall Component
• Partnership with Miller Hill Mall is one-stop shop for
Simon Properties throughout Minnesota
• Broaden reach through a multi-mall campaign with
Miller Hill, Southdale and Maplewood Malls
• Engage with a larger demographic
• Target shoppers from the Twin Cities and
surrounding areas along with the Duluth area, the
Iron Range, Wisconsin, Michigan and Canada
• Promote UMD admissions and athletic recruits at
Southdale and Maplewood Malls
2 5 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

26. Thank You
M AC H E L L E K E N D R I C K
Director of Marketing and Business Development — Miller Hill Mall
P:
218-733-9101
C:
218.206.5950
E:
mkendrick@simon.com
BU
GO
GS!
LDO
L