University of Minnesota Duluth
Sponsorship, Media and Event Opportunities
About Miller Hill Mall
• Largest enclosed premiere mall/only mall in the Northland
• Celebrating 40th anniversary this Aug...
Why a Sponsorship?
• Opportunities for numerous sponsorship touch points
• Category exclusivity
• Relay on-brand, key mess...
Case Study: U-M Athletics
• Athletic department promoted through mall media
• Increased awareness of men’s and women’s
bas...
Mall Sponsorships
Miller Hill Mall offers a variety of
sponsorship, media and event opportunities,
both traditional and no...
Traditional Mall Media
• Showcase UMD’s exceptional NCAA Division I
and Division II teams
• Generate buzz surrounding athl...
Traditional Mall Media
Available mall media:
• Sky banners
• Entrance door clings
• Be the first and last thing shoppers
s...
Traditional Mall Media
Available mall media:
• Standees
• Custom cut-outs of athletes placed
throughout mall
• Information...
Traditional Mall Media
Available mall media:
• Tallboy Signs
• Showcase student athletes and teams
on one side with altern...
Traditional Mall Media
Available mall media:
•
•
•
•

22 x 28 on mall signs
Floor clings
Column wraps and signs
Billboard ...
Floor clings

Column wrap and bulk head

1 1 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
...
Non-Traditional Mall Media

Bring the athletics department to life
through custom UMD-branded
sponsorship opportunities

1...
Non-Traditional Mall Media
Soft-seated areas:
• Transform Miller Hill Mall’s highly trafficked, softseated areas into diff...
Non-Traditional Mall Media
Soft-seated areas:
• Take-away brochures on each side table provides
shoppers with additional i...
Non-Traditional Mall Media
Character Appearances:
• Champ the Bulldog visits during
fall ball weekends
• Santa visit

LL
B...
Non-Traditional Mall Media
Parking Lot:
• Brand the mall parking lot spaces maroon and gold
with custom-made UMD banners o...
Non-Traditional Mall Media
Food Court:
• Be the first in the 40-year history of Miller Hill Mall
to invest in naming right...
Non-Traditional Mall Media
Food Court:
• Opportunity to host events inside food court
• Promote UMD food court via Miller ...
Sponsorship Opportunities
Vehicle Display:
• Ability for vehicle placement inside mall
• Create buzz with branded UMD car
...
Event Opportunities
Pep Rally:
• Held at start of season
• Meet and greet with team athletes
• Sell tickets to upcoming ga...
Event Opportunities
Admissions Day:
• Areas set up around mall offer shoppers
information on admissions
• Each area staffe...
Event Opportunities
Sports Clinic:
• Held during warmer months
• Student athletes and coaches act as instructors
• Two-hou...
Event Opportunities
UMD Day:
• Held at start of school year
• Offer discount to UMD students that follow
Miller Hill Mall ...
UMD Holiday Pop-Up Shop
• Raise funds for athletics department by selling
branded wearables
• Portion of proceeds go to UM...
Multi-Mall Component
• Partnership with Miller Hill Mall is one-stop shop for
Simon Properties throughout Minnesota
• Broa...
Thank You
M AC H E L L E K E N D R I C K
Director of Marketing and Business Development — Miller Hill Mall
P:

218-733-910...
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Miller Hill Mall's Presentation to UMD

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Miller Hill Mall's Presentation to UMD

  1. 1. University of Minnesota Duluth Sponsorship, Media and Event Opportunities
  2. 2. About Miller Hill Mall • Largest enclosed premiere mall/only mall in the Northland • Celebrating 40th anniversary this August • Home to more than 100 stores – including Barnes & Noble, jcp, Dick’s Sporting Goods and Younkers • More than 300,000 shoppers visit the mall each month, shoppers average three trips per month • More than 7 million visitors each year predisposed to making buying or joining decisions • Nearly 4,000 parking spots; 1.7 people per car on average 2 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  3. 3. Why a Sponsorship? • Opportunities for numerous sponsorship touch points • Category exclusivity • Relay on-brand, key messaging through unique, custom opportunities • Reach a targeted, consumer-driven audience • Engage with shoppers from the Duluth area, the Iron Range, the Twin Cities, Wisconsin, Michigan and Canada • Shopper average HHI is $58,457 • 18,000 social media fans 3 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  4. 4. Case Study: U-M Athletics • Athletic department promoted through mall media • Increased awareness of men’s and women’s basketball teams along with gymnastics • Raised sales of tickets throughout promotion • Market/Mall: Briarwood Mall in Ann Arbor, MI • Term: 2007 - Present • Results: University of Michigan continues to add in sports sponsorships to mall each year • Anecdotal feedback from alumni and students is overwhelmingly positive 4 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  5. 5. Mall Sponsorships Miller Hill Mall offers a variety of sponsorship, media and event opportunities, both traditional and non-traditional. Whatever your marketing goal, Miller Hill Mall has the tools — 800,000 square feet, seven million shoppers — to optimize it 5 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  6. 6. Traditional Mall Media • Showcase UMD’s exceptional NCAA Division I and Division II teams • Generate buzz surrounding athletics program by highlighting award-winning athletes • Gain recruits by showcasing the wide variety of teams and accolades won 6 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  7. 7. Traditional Mall Media Available mall media: • Sky banners • Entrance door clings • Be the first and last thing shoppers see with custom units at all seven entrances and exits 7 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  8. 8. Traditional Mall Media Available mall media: • Standees • Custom cut-outs of athletes placed throughout mall • Information brochures affixed to signage offer shoppers additional information on featured team 8 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  9. 9. Traditional Mall Media Available mall media: • Tallboy Signs • Showcase student athletes and teams on one side with alternate side featuring admissions information • Option for face cut-out so shoppers can interact with sign and take photos • Informational brochures affixed to signage offer additional information on featured team or admissions 9 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  10. 10. Traditional Mall Media Available mall media: • • • • 22 x 28 on mall signs Floor clings Column wraps and signs Billboard and bulk head GO LD UL B 1 0 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S S! OG
  11. 11. Floor clings Column wrap and bulk head 1 1 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S 22 x 28 signage
  12. 12. Non-Traditional Mall Media Bring the athletics department to life through custom UMD-branded sponsorship opportunities 1 2 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  13. 13. Non-Traditional Mall Media Soft-seated areas: • Transform Miller Hill Mall’s highly trafficked, softseated areas into different UMD sports fields • Floor decals serve as the court, field, etc • Wrapped cylinders and side tables call out featured sport • Chair and bench cushions turn into seating for “spectators” 1 3 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  14. 14. Non-Traditional Mall Media Soft-seated areas: • Take-away brochures on each side table provides shoppers with additional information on UMD athletics and admissions • Video loops footage of campus, opportunities at UMD, student photos and testimonials along with sports team highlights 1 4 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  15. 15. Non-Traditional Mall Media Character Appearances: • Champ the Bulldog visits during fall ball weekends • Santa visit LL BU GO S! OG D 1 5 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  16. 16. Non-Traditional Mall Media Parking Lot: • Brand the mall parking lot spaces maroon and gold with custom-made UMD banners on 30 light poles • Each banner displays a different graphic, allowing shoppers to remember their vehicle’s location • Creative features UMD athletic departments and rotating images of student athletes • Banners highly visible to major highways, as well as shoppers 1 6 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  17. 17. Non-Traditional Mall Media Food Court: • Be the first in the 40-year history of Miller Hill Mall to invest in naming rights to transform the food court into the Bulldog Country Cafe • 200 tables branded to display UMD’s different sports teams • Rotating table tents feature team rosters and schedules for the season • Large format signage on bulk head features UMD Bulldogs creative • 45% of all shoppers stop at the food court 1 7 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  18. 18. Non-Traditional Mall Media Food Court: • Opportunity to host events inside food court • Promote UMD food court via Miller Hill Mall’s social media accounts • Video loops footage of campus, opportunities at UMD, student photos and testimonials along with sports team highlights 1 8 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  19. 19. Sponsorship Opportunities Vehicle Display: • Ability for vehicle placement inside mall • Create buzz with branded UMD car • Drive awareness for local auto dealerships and UMD 1 9 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  20. 20. Event Opportunities Pep Rally: • Held at start of season • Meet and greet with team athletes • Sell tickets to upcoming games alone or through gifts with purchase • Raise funds for athletic department through sales of branded merchandise • Promote event through Miller Hill Mall’s social media channels 2 0 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  21. 21. Event Opportunities Admissions Day: • Areas set up around mall offer shoppers information on admissions • Each area staffed with representative from different UMD department • Shoppers receive branded UMD swag at each table 2 1 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  22. 22. Event Opportunities Sports Clinic: • Held during warmer months • Student athletes and coaches act as instructors • Two-hour clinic provides mini-lesson for featured sport • Promote event through Miller Hill Mall’s social media channels 2 2 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S BaLL FOOt Linic tS c L L M a L L SpOrLer Hi at MiL s from nd tr ick ps a Lear n ti hletes. lldog at UMD Bu 3 pm nday 1 – Su
  23. 23. Event Opportunities UMD Day: • Held at start of school year • Offer discount to UMD students that follow Miller Hill Mall on Facebook or Twitter BU GO GS! DO LL 2 3 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  24. 24. UMD Holiday Pop-Up Shop • Raise funds for athletics department by selling branded wearables • Portion of proceeds go to UMD selected charitable organization, furthering “Bulldogs in the Community” efforts • Athletes staff pop-up shop, providing more buzz surrounding temporary store • Brochures included in all shopper bags provide information on athletics department and team schedules • Promote pop-up shop through Miller Hill Mall’s social media channels 2 4 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  25. 25. Multi-Mall Component • Partnership with Miller Hill Mall is one-stop shop for Simon Properties throughout Minnesota • Broaden reach through a multi-mall campaign with Miller Hill, Southdale and Maplewood Malls • Engage with a larger demographic • Target shoppers from the Twin Cities and surrounding areas along with the Duluth area, the Iron Range, Wisconsin, Michigan and Canada • Promote UMD admissions and athletic recruits at Southdale and Maplewood Malls 2 5 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S
  26. 26. Thank You M AC H E L L E K E N D R I C K Director of Marketing and Business Development — Miller Hill Mall P: 218-733-9101 C: 218.206.5950 E: mkendrick@simon.com BU GO GS! LDO L

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