SlideShare a Scribd company logo

Be Notes Unit 11 Marketing

•Download as PPT, PDF•
•
J
JLENA mOORE

MARKETING

BusinessNews & Politics
1 of 36
UNDERSTANDING PRINCIPLES OF MARKETING ,[object Object],[object Object],[object Object],[object Object]
OUTLINE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING MIX OF GOODS & SERVICES ,[object Object],[object Object],[object Object],[object Object]
VALUE & SATISFACTION ,[object Object],[object Object],Value = Benefits Costs
UTILITY = SATISFY NEED/WANT ,[object Object],[object Object],[object Object],[object Object]
GOODS, SERVICES, IDEAS ,[object Object],[object Object],[object Object],Tangible
RELATIONSHIP MARKETING ,[object Object],[object Object]
MARKETING ENVIRONMENT The forces that directly or indirectly influence and organizations ability to undertake it business.
MARKETING ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object]
CRUDE OIL PRICES- YEARLY AVERAGE Source: “History if Illinois Basin Posted Crude Oil Prices”, http://www.ioga.com/Special/crudeoil_Hist.htm OPEC Formed Yom Kippur War US Emphasis On Energy Efficiency Iraq/Iran War Saudi Arabia Increases Production Gulf War Import Cutbacks
COMPETITIVE ENVIRONMENT ,[object Object],[object Object],[object Object]
MARKETING MIX (4 P’S) Product Place Price Promotion
PRODUCT ,[object Object],[object Object]
VHS VS. DVD RENTAL Source: Video Software Dealers Association
PRICE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLACE ,[object Object],[object Object],[object Object],[object Object]
CHANNELS OF DISTRIBUTION Producer Producer Producer Consumer Consumer Consumer Retailer Wholesaler Retailer
PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WEB EFFECT ON MEDIA SHOPPING What’s the biggest way the Web has changed how you shop for media? Source: “Add To Cart” Wired , 10/04, p. 70.
TARGET MARKET ,[object Object],[object Object],[object Object],[object Object]
MARKET SEGMENTATION VARIABLES ,[object Object],[object Object],[object Object],[object Object]
GEOGRAPHIC VARIABLES ,[object Object],[object Object],[object Object],[object Object],[object Object]
DEMOGRAPHIC VARIABLES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PSYCHOGRAPHIC VARIABLES ,[object Object],[object Object],[object Object],[object Object]
BEHAVIORAL VARIABLES ,[object Object],[object Object],[object Object],[object Object]
MARKETING RESEARCH ,[object Object],[object Object]
MARKETING RESEARCH & PROCESS
RESEARCH PROCESS Study Situation Select Method Collect Data Analyze Data Prepare Report
RESEARCH METHODS Observation Focus Group Experimentation Surveys
INFLUENCES ON CONSUMER BEHAVIOR ,[object Object],[object Object],[object Object],[object Object]
BUYING PROCESS
DATA ,[object Object],[object Object]
ORGANIZATIONAL MARKETS ,[object Object],[object Object],[object Object]
BUYING BEHAVIOR- ORGANIZATIONAL ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING MIX- INTERNATIONAL ,[object Object],[object Object],[object Object],[object Object]
MARKETING MIX- SMALL BUSINESS ,[object Object],[object Object],[object Object],[object Object]

Recommended

Marketing to the Heartland presentation
Marketing to the Heartland presentationMarketing to the Heartland presentation
Marketing to the Heartland presentationTatyana Levina
 
Market segmentation
Market segmentationMarket segmentation
Market segmentationKaushi Senarath
 
Service Marketing
Service MarketingService Marketing
Service MarketingSreeparna Majumder
 
Consumer Buying Behavior- Factors Affecting Buyers
Consumer Buying Behavior- Factors Affecting BuyersConsumer Buying Behavior- Factors Affecting Buyers
Consumer Buying Behavior- Factors Affecting BuyersJennifer Irene Guevara
 
Market segmentation
Market segmentationMarket segmentation
Market segmentationPrince A.d
 
MARKETING plan
MARKETING plan MARKETING plan
MARKETING plan BERAKAH Ideas by THAMARANA
 
10 questions
10 questions10 questions
10 questionsMartin Villa
 
Social Listening for the Food & Beverage Industry
Social Listening for the Food & Beverage IndustrySocial Listening for the Food & Beverage Industry
Social Listening for the Food & Beverage IndustryBrandwatch
 

Recommended

Marketing to the Heartland presentation
Marketing to the Heartland presentationMarketing to the Heartland presentation
Marketing to the Heartland presentationTatyana Levina
 
Market segmentation
Market segmentationMarket segmentation
Market segmentationKaushi Senarath
 
Service Marketing
Service MarketingService Marketing
Service MarketingSreeparna Majumder
 
Consumer Buying Behavior- Factors Affecting Buyers
Consumer Buying Behavior- Factors Affecting BuyersConsumer Buying Behavior- Factors Affecting Buyers
Consumer Buying Behavior- Factors Affecting BuyersJennifer Irene Guevara
 
Market segmentation
Market segmentationMarket segmentation
Market segmentationPrince A.d
 
MARKETING plan
MARKETING plan MARKETING plan
MARKETING plan BERAKAH Ideas by THAMARANA
 
10 questions
10 questions10 questions
10 questionsMartin Villa
 
Social Listening for the Food & Beverage Industry
Social Listening for the Food & Beverage IndustrySocial Listening for the Food & Beverage Industry
Social Listening for the Food & Beverage IndustryBrandwatch
 
Consumer Behavior and Social Media - Its a Complicated Relationship [Infograp...
Consumer Behavior and Social Media - Its a Complicated Relationship [Infograp...Consumer Behavior and Social Media - Its a Complicated Relationship [Infograp...
Consumer Behavior and Social Media - Its a Complicated Relationship [Infograp...Social Samosa
 
TargetPresentation
TargetPresentationTargetPresentation
TargetPresentationEmily Krokstrom
 
Social Listening in the Restaurant, Food & Beverage Industry
Social Listening in the Restaurant, Food & Beverage IndustrySocial Listening in the Restaurant, Food & Beverage Industry
Social Listening in the Restaurant, Food & Beverage IndustryBrandwatch
 
3.4 conducting market research.pptx
3.4 conducting market research.pptx3.4 conducting market research.pptx
3.4 conducting market research.pptxRick Rasmussen
 
Market segmentation ppt file
Market segmentation ppt fileMarket segmentation ppt file
Market segmentation ppt fileBilalMunir25
 
0 unit 1
0 unit 10 unit 1
0 unit 1GAYATRI COLLEGE FOR PG COURSES
 
Social Commerce
Social CommerceSocial Commerce
Social CommerceDev Ashish
 
Bases of segmentation
Bases of segmentationBases of segmentation
Bases of segmentationguruprasad yadav
 
Market segmentation by hmftj
Market segmentation by hmftjMarket segmentation by hmftj
Market segmentation by hmftjLGS, GBHS&IC, University Of South-Asia, TARA-Technologies
 
TheRoadtoRewards
TheRoadtoRewardsTheRoadtoRewards
TheRoadtoRewardsLee Harmon, PMP, CSM
 
Consumer Buying Behavior- Buyer Behavior Types
Consumer Buying Behavior- Buyer Behavior TypesConsumer Buying Behavior- Buyer Behavior Types
Consumer Buying Behavior- Buyer Behavior TypesJennifer Irene Guevara
 
Online consumer behaviour
Online consumer behaviourOnline consumer behaviour
Online consumer behaviouraditya shekhar tripathi
 
Introduction and definition of market segmentation
Introduction and definition of market segmentationIntroduction and definition of market segmentation
Introduction and definition of market segmentationSMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY
 
Global Marketing Slide Revamp Project
Global Marketing Slide Revamp Project Global Marketing Slide Revamp Project
Global Marketing Slide Revamp Projectsherlycho
 
C:\fakepath\online consumer behavior
C:\fakepath\online consumer behaviorC:\fakepath\online consumer behavior
C:\fakepath\online consumer behaviorKings11
 
Analyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorAnalyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorSumit Pradhan
 
Market segmentation (1)
Market segmentation (1)Market segmentation (1)
Market segmentation (1)Deepa Rana
 
How to Build a Thriving Business by Giving Back
How to Build a Thriving Business by Giving BackHow to Build a Thriving Business by Giving Back
How to Build a Thriving Business by Giving BackRay Ocampo
 
Marketing Events To Millennials
Marketing Events To MillennialsMarketing Events To Millennials
Marketing Events To MillennialsUniverse
 
Chapter 3 Market segmentation
Chapter 3 Market segmentationChapter 3 Market segmentation
Chapter 3 Market segmentationNishant Agrawal
 
Overview of Marketing Lecture Notes
Overview of Marketing Lecture NotesOverview of Marketing Lecture Notes
Overview of Marketing Lecture NotesFellowBuddy.com
 
[Principles of Marketing] Disneyland Paris
[Principles of Marketing] Disneyland Paris[Principles of Marketing] Disneyland Paris
[Principles of Marketing] Disneyland ParisAndy Woojin Kim
 

More Related Content

What's hot

Consumer Behavior and Social Media - Its a Complicated Relationship [Infograp...
Consumer Behavior and Social Media - Its a Complicated Relationship [Infograp...Consumer Behavior and Social Media - Its a Complicated Relationship [Infograp...
Consumer Behavior and Social Media - Its a Complicated Relationship [Infograp...Social Samosa
 
Social Listening in the Restaurant, Food & Beverage Industry
Social Listening in the Restaurant, Food & Beverage IndustrySocial Listening in the Restaurant, Food & Beverage Industry
Social Listening in the Restaurant, Food & Beverage IndustryBrandwatch
 
3.4 conducting market research.pptx
3.4 conducting market research.pptx3.4 conducting market research.pptx
3.4 conducting market research.pptxRick Rasmussen
 
Market segmentation ppt file
Market segmentation ppt fileMarket segmentation ppt file
Market segmentation ppt fileBilalMunir25
 
Social Commerce
Social CommerceSocial Commerce
Social CommerceDev Ashish
 
Consumer Buying Behavior- Buyer Behavior Types
Consumer Buying Behavior- Buyer Behavior TypesConsumer Buying Behavior- Buyer Behavior Types
Consumer Buying Behavior- Buyer Behavior TypesJennifer Irene Guevara
 
Global Marketing Slide Revamp Project
Global Marketing Slide Revamp Project Global Marketing Slide Revamp Project
Global Marketing Slide Revamp Projectsherlycho
 
C:\fakepath\online consumer behavior
C:\fakepath\online consumer behaviorC:\fakepath\online consumer behavior
C:\fakepath\online consumer behaviorKings11
 
Analyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorAnalyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorSumit Pradhan
 
Market segmentation (1)
Market segmentation (1)Market segmentation (1)
Market segmentation (1)Deepa Rana
 
How to Build a Thriving Business by Giving Back
How to Build a Thriving Business by Giving BackHow to Build a Thriving Business by Giving Back
How to Build a Thriving Business by Giving BackRay Ocampo
 
Marketing Events To Millennials
Marketing Events To MillennialsMarketing Events To Millennials
Marketing Events To MillennialsUniverse
 
Chapter 3 Market segmentation
Chapter 3 Market segmentationChapter 3 Market segmentation
Chapter 3 Market segmentationNishant Agrawal
 

What's hot (20)

Consumer Behavior and Social Media - Its a Complicated Relationship [Infograp...
Consumer Behavior and Social Media - Its a Complicated Relationship [Infograp...Consumer Behavior and Social Media - Its a Complicated Relationship [Infograp...
Consumer Behavior and Social Media - Its a Complicated Relationship [Infograp...
 
TargetPresentation
TargetPresentationTargetPresentation
TargetPresentation
 
Social Listening in the Restaurant, Food & Beverage Industry
Social Listening in the Restaurant, Food & Beverage IndustrySocial Listening in the Restaurant, Food & Beverage Industry
Social Listening in the Restaurant, Food & Beverage Industry
 
3.4 conducting market research.pptx
3.4 conducting market research.pptx3.4 conducting market research.pptx
3.4 conducting market research.pptx
 
Market segmentation ppt file
Market segmentation ppt fileMarket segmentation ppt file
Market segmentation ppt file
 
0 unit 1
0 unit 10 unit 1
0 unit 1
 
Social Commerce
Social CommerceSocial Commerce
Social Commerce
 
Bases of segmentation
Bases of segmentationBases of segmentation
Bases of segmentation
 
Market segmentation by hmftj
Market segmentation by hmftjMarket segmentation by hmftj
Market segmentation by hmftj
 
TheRoadtoRewards
TheRoadtoRewardsTheRoadtoRewards
TheRoadtoRewards
 
Consumer Buying Behavior- Buyer Behavior Types
Consumer Buying Behavior- Buyer Behavior TypesConsumer Buying Behavior- Buyer Behavior Types
Consumer Buying Behavior- Buyer Behavior Types
 
Online consumer behaviour
Online consumer behaviourOnline consumer behaviour
Online consumer behaviour
 
Introduction and definition of market segmentation
Introduction and definition of market segmentationIntroduction and definition of market segmentation
Introduction and definition of market segmentation
 
Global Marketing Slide Revamp Project
Global Marketing Slide Revamp Project Global Marketing Slide Revamp Project
Global Marketing Slide Revamp Project
 
C:\fakepath\online consumer behavior
C:\fakepath\online consumer behaviorC:\fakepath\online consumer behavior
C:\fakepath\online consumer behavior
 
Analyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorAnalyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer Behavior
 
Market segmentation (1)
Market segmentation (1)Market segmentation (1)
Market segmentation (1)
 
How to Build a Thriving Business by Giving Back
How to Build a Thriving Business by Giving BackHow to Build a Thriving Business by Giving Back
How to Build a Thriving Business by Giving Back
 
Marketing Events To Millennials
Marketing Events To MillennialsMarketing Events To Millennials
Marketing Events To Millennials
 
Chapter 3 Market segmentation
Chapter 3 Market segmentationChapter 3 Market segmentation
Chapter 3 Market segmentation
 

Viewers also liked

Overview of Marketing Lecture Notes
Overview of Marketing Lecture NotesOverview of Marketing Lecture Notes
Overview of Marketing Lecture NotesFellowBuddy.com
 
[Principles of Marketing] Disneyland Paris
[Principles of Marketing] Disneyland Paris[Principles of Marketing] Disneyland Paris
[Principles of Marketing] Disneyland ParisAndy Woojin Kim
 
F&b service final examination question paper
F&b service final examination question paperF&b service final examination question paper
F&b service final examination question paperVenkat Ramana
 
Marketing Management (Summary)
Marketing Management (Summary)Marketing Management (Summary)
Marketing Management (Summary)amit9099
 
F&b notes basics
F&b notes basicsF&b notes basics
F&b notes basicscha
 
Summary of kotler's marketing management book
Summary of kotler's marketing management bookSummary of kotler's marketing management book
Summary of kotler's marketing management bookSasquatch S
 
Philip Kotler Chapter 1
Philip Kotler Chapter 1Philip Kotler Chapter 1
Philip Kotler Chapter 1Nataraj Pangal
 

Viewers also liked (8)

Overview of Marketing Lecture Notes
Overview of Marketing Lecture NotesOverview of Marketing Lecture Notes
Overview of Marketing Lecture Notes
 
[Principles of Marketing] Disneyland Paris
[Principles of Marketing] Disneyland Paris[Principles of Marketing] Disneyland Paris
[Principles of Marketing] Disneyland Paris
 
F&b service final examination question paper
F&b service final examination question paperF&b service final examination question paper
F&b service final examination question paper
 
Marketing Management (Summary)
Marketing Management (Summary)Marketing Management (Summary)
Marketing Management (Summary)
 
F&b notes basics
F&b notes basicsF&b notes basics
F&b notes basics
 
Summary of kotler's marketing management book
Summary of kotler's marketing management bookSummary of kotler's marketing management book
Summary of kotler's marketing management book
 
Philip Kotler Chapter 1
Philip Kotler Chapter 1Philip Kotler Chapter 1
Philip Kotler Chapter 1
 
Marketing notes
Marketing notesMarketing notes
Marketing notes
 

Similar to Be Notes Unit 11 Marketing

Recession Marketing
Recession MarketingRecession Marketing
Recession MarketingLisa Wogan
 
Principle of Marketing
Principle of MarketingPrinciple of Marketing
Principle of Marketingjulianmillar
 
Product marketing - Nelson Infotech
Product marketing - Nelson InfotechProduct marketing - Nelson Infotech
Product marketing - Nelson Infotechnelsoninfotech
 
Young marketers elite program 2 market segmentation [tú oanh_trung hiếu]
Young marketers elite program 2 market segmentation [tú oanh_trung hiếu]Young marketers elite program 2 market segmentation [tú oanh_trung hiếu]
Young marketers elite program 2 market segmentation [tú oanh_trung hiếu]Hiếu Hôxê
 
Marketing management complete PPT
Marketing management complete PPTMarketing management complete PPT
Marketing management complete PPTYatin Sharma
 
Introductory Session on Marketing
Introductory Session on MarketingIntroductory Session on Marketing
Introductory Session on MarketingShantanu Ghosh
 
How Marketing Management Helping Society.pptx
How Marketing Management Helping Society.pptxHow Marketing Management Helping Society.pptx
How Marketing Management Helping Society.pptxUtkarshSingh600554
 
Understanding the Marketing Process Leonardo Matarrese
Understanding the Marketing Process Leonardo MatarreseUnderstanding the Marketing Process Leonardo Matarrese
Understanding the Marketing Process Leonardo MatarreseLeonardo Matarrese
 
Branding in the Digital Age
Branding in the Digital AgeBranding in the Digital Age
Branding in the Digital AgeSameer Mathur
 
What the customer wants you to know
What the customer wants you to knowWhat the customer wants you to know
What the customer wants you to knowMoch Kurniawan
 
Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shop...
Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shop...Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shop...
Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shop...Aggregage
 
Key Concepts In Marketing
Key Concepts In MarketingKey Concepts In Marketing
Key Concepts In Marketinglamanansala
 
Key concepts-in-marketing m1c1
Key concepts-in-marketing m1c1Key concepts-in-marketing m1c1
Key concepts-in-marketing m1c1thanuja
 
IARE_RM_PPT_2.pdf
IARE_RM_PPT_2.pdfIARE_RM_PPT_2.pdf
IARE_RM_PPT_2.pdfneeru.s
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing conceptsEdu4Sure
 
Smm spring 2010
Smm spring 2010Smm spring 2010
Smm spring 2010Himad Khan
 

Similar to Be Notes Unit 11 Marketing (20)

Recession Marketing
Recession MarketingRecession Marketing
Recession Marketing
 
Principle of Marketing
Principle of MarketingPrinciple of Marketing
Principle of Marketing
 
Product marketing - Nelson Infotech
Product marketing - Nelson InfotechProduct marketing - Nelson Infotech
Product marketing - Nelson Infotech
 
PR News Conf March 2011
PR News Conf March 2011PR News Conf March 2011
PR News Conf March 2011
 
Young marketers elite program 2 market segmentation [tú oanh_trung hiếu]
Young marketers elite program 2 market segmentation [tú oanh_trung hiếu]Young marketers elite program 2 market segmentation [tú oanh_trung hiếu]
Young marketers elite program 2 market segmentation [tú oanh_trung hiếu]
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Marketing management complete PPT
Marketing management complete PPTMarketing management complete PPT
Marketing management complete PPT
 
Mm module - i
Mm module - iMm module - i
Mm module - i
 
Introd to-
Introd to-Introd to-
Introd to-
 
Introductory Session on Marketing
Introductory Session on MarketingIntroductory Session on Marketing
Introductory Session on Marketing
 
How Marketing Management Helping Society.pptx
How Marketing Management Helping Society.pptxHow Marketing Management Helping Society.pptx
How Marketing Management Helping Society.pptx
 
Understanding the Marketing Process Leonardo Matarrese
Understanding the Marketing Process Leonardo MatarreseUnderstanding the Marketing Process Leonardo Matarrese
Understanding the Marketing Process Leonardo Matarrese
 
Branding in the Digital Age
Branding in the Digital AgeBranding in the Digital Age
Branding in the Digital Age
 
What the customer wants you to know
What the customer wants you to knowWhat the customer wants you to know
What the customer wants you to know
 
Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shop...
Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shop...Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shop...
Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shop...
 
Key Concepts In Marketing
Key Concepts In MarketingKey Concepts In Marketing
Key Concepts In Marketing
 
Key concepts-in-marketing m1c1
Key concepts-in-marketing m1c1Key concepts-in-marketing m1c1
Key concepts-in-marketing m1c1
 
IARE_RM_PPT_2.pdf
IARE_RM_PPT_2.pdfIARE_RM_PPT_2.pdf
IARE_RM_PPT_2.pdf
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing concepts
 
Smm spring 2010
Smm spring 2010Smm spring 2010
Smm spring 2010
 

Recently uploaded

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escortdlhescort
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...lizamodels9
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceDamini Dixit
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Anamikakaur10
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptBusiness Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 

Recently uploaded (20)

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptBusiness Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 

Be Notes Unit 11 Marketing

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. MARKETING ENVIRONMENT The forces that directly or indirectly influence and organizations ability to undertake it business.
  • 9.
  • 10. CRUDE OIL PRICES- YEARLY AVERAGE Source: “History if Illinois Basin Posted Crude Oil Prices”, http://www.ioga.com/Special/crudeoil_Hist.htm OPEC Formed Yom Kippur War US Emphasis On Energy Efficiency Iraq/Iran War Saudi Arabia Increases Production Gulf War Import Cutbacks
  • 11.
  • 12. MARKETING MIX (4 P’S) Product Place Price Promotion
  • 13.
  • 14. VHS VS. DVD RENTAL Source: Video Software Dealers Association
  • 15.
  • 16.
  • 17. CHANNELS OF DISTRIBUTION Producer Producer Producer Consumer Consumer Consumer Retailer Wholesaler Retailer
  • 18.
  • 19. WEB EFFECT ON MEDIA SHOPPING What’s the biggest way the Web has changed how you shop for media? Source: “Add To Cart” Wired , 10/04, p. 70.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 28. RESEARCH PROCESS Study Situation Select Method Collect Data Analyze Data Prepare Report
  • 29. RESEARCH METHODS Observation Focus Group Experimentation Surveys
  • 30.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.