Social Media Tools - OMS Seattle 2011
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Social Media Tools - OMS Seattle 2011

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Social Media Tools - OMS Seattle 2011 Social Media Tools - OMS Seattle 2011 Presentation Transcript

  • 30 Social Media Tools
    Adam Proehl
    Managing Partner, NordicClick Interactive
    @adamproehl
    and how to use them
    6/23/2011
  • About Me
    14 years of online marketing experience
    Principle at NordicClick Interactive – a full service Digital Marketing Agency based in Minneapolis
    Spoken at Pubcon, SEMPO, eMetrics, B2B, OMS, DMA, BMA
    All around “Data Driven Kinda Guy”
    Unapologetic Viking Fan (glutton for punishment)
  • Agenda
    30 Social Media Tools
    28 free & 2 cheap (several are “freemium” model)
    How they may apply to your business
  • Notes
    A gazillion social media tools out there
    They come and go
    No ONE tool does all
    They’re only as good as the user and what you expect to get out of them
  • Uses for these tools
  • Customer Support Tools
  • Customer Support Tools
    Large companies leveraging their online community to improve Customer Service:
    2010............................................5%
    2012………………………………30%
    Source: Gartner, Inc
    February 2011
  • Customer Support ToolsExample: GoMockingbird
    Description:
    • Small Shop (2)
    • No big support budgets
    • They code
  • Customer Support Tools
    #1: Cheap Tool: UserVoice
    Crowdsource market research
    Service & support
    Price: Starting at $15/mo
    www.uservoice.com
  • Customer Support Tools
    #2: Customer Support Tool: Get Satisfaction
    • Moderator capabilities
    • Google Analytics Integration
    • 3rd Party Logins
    Price: Starts free; $19/mo for cool stuff
    www.getsatisfaction.com
  • Customer Support Example: AT&T
  • Customer Support Tools
    #3: Free Tool: GeoTwt.com
    Applications:
    • Delivery Services
    • Utilities
    • Franchises
    • Chains (retail, food, etc)
    • Service Industries
    www.geotwt.com
  • Customer Suport (& Karma) Tools Example: Crashplan
    Support
    Thanks
  • Customer Support Example: Crashplan
    #4. Their fancy tool: Hootsuite
    Cost: $0
  • Engaging Influencers
    15
    • Finding
    • Reaching
    • Influencing
  • The Keys
    Who influences the influencer?
    Whose message is he/she spreading now?
    Who is the he/she influencing?
    Degrees of separation between you and the influencer
    May first have to go through others
    16
    Engaging Influencers
  • 17
    Engaging Influencers
    #5 Free Tool: Foller
    User Info
    Topics
    Hashtags
    Mentions
    Geography
    www.foller.me
  • #6 Free Tool: Mentionmap
    18
    Engaging Influencers
    http://apps.asterisq.com/mentionmap
  • Engaging Influencers
    #7 Free Tool: Retweetrank
    Simple Premise:
    Who’s likely to get retweeted
    www.retweetrank.com
  • Engaging Influencers
    #8 Free Tool: TweetReach
    Simple Premise:
    How far will a tweet from this user go?
    Free for last 50 tweets
    www.tweetreach.com
  • Engaging Influencers
    #9 Free Tool: KLOUT
    Simple Premise:
    • Scoring Algorithm
    • Topics
    www.klout.com
  • Measurements
  • Measurements
    Applications
    • Reputation Monitoring
    • Competitive Analysis
    • Traffic Sources
    • Share metrics
    • Broadcast effectiveness
    • Integrated marketing metrics
  • Measurements
    #10 Free Tool: Snip-n-Tag
    Shorten URL (bit.ly, ow.ly, etc)
    Make it trackable in Google
    Analytics
    All in one interface from a
    Firefox sidebar
  • Measurements
    #11 Free Tool: Twitter Sentiment
    Quick Snapshot
    Accuracy so-so
    Manual Review
    Good Starting Point
    http://twittersentiment.appspot.com
  • Measurements
    #12 Free Tool: Backtype
    Engagement Comparisons Chart
    Audience / Link Metrics
    Free & Paid Edition
    www.backtype.com
  • Measurements
    #13 Free Tool: Social Mention
    Metrics
    Multiple Platforms
    Keywords
    Hashtags
    Users
    www.socialmention.com
  • Measurements
    #14 Free Tool: Website Grader
    SEO
    Social
    General Website Measurements
    Competitive Comparisons
    www.websitegrader.com
  • Measurements
    #15 Free Tool: Metricly
    Social Stats
    Integrations (Analytics, CRM, email, etc)
    Dashboard Data
    www.metricly.com
  • Topics & Brands
  • Topics & Brands
    Applications
  • Topics & Brands
    #16 Free Tool: Hashtags.org
    Track volume & trends
    Charts
    List of Tweets & Users
    www.hashtags.org
  • Topics & Brands
    #17 Free Tool: Who’s Talkin
    Search Multiple platforms
    Narrow/Filter by platform
    www.whostalkin.com
  • Topics & Brands
    #18 Free Tool: Open Book
    Searches posts for keywords
    Check your privacy settings!
    Great info for a quick pulse
    www.openbook.org
  • Topics & Brands
    #19 Free Tool: Monitter
    Create your own monitoring columns
    Hashtags
    Keywords
    Easy Setup – No account
    Geo settings
    www.monitter.com
  • Topics & Brands
    #20 Free Tool: Trendistic
    • Keyword
    • Hashtag
    • 1, 7, 30 days
    • Current Tweets
    www.trendistic.com
  • Topics & Brands
    #21 Free Tool: Kurrently
    Facebook & Twitter
    Streaming
    Keyword
    Hashtag
    www.kurrently.com
  • Topics & Brands
    #22 Free Tool: twilert
    Get Regular email updates on a keyword, hashtag, or user
    www.twilert.com
  • Topics & Brands
    #23 Free Tool: TweetBeep
    • Email Updates
    • Free for basic
    • $20/mo premium
    • Great for Reputation Management
    www.tweetbeep.com
  • Topics & Brands
    #24 Free Tool: Addict-o-matic
    Pulls from multiple sources
    Creates quick snapshot dashboard
    www.addictomatic.com
  • Topics & Brands
    #25 Free Tool: 48ers
    Search & Filter Multiple Networks
    http://48ers.com
  • Topics & Brands
    #26 Free Tool: Keotag
    Multiple Platforms
    Keywords
    Hashtags
    www.keotag.com
  • Topics & Brands
    #27 Free Tool: SocialSeek
    Multiple Platforms
    Keywords
    Hashtags
    Clean Display
    www.socialseek.com
  • Topics & Brands
    #28 Free Tool: twazzup
    News
    Twitter
    Keywords
    Clean Display
    www.twazzup.com
  • Topics & Brands
    Images
    Videos
    Blogs
    Twitter
    Slideshare
    #29 Free Tool: PR Metrics
    www.prmetrics.com
  • Topics & Brands
    #30 Free Tool: TweetActive
    Current Tweets mentioning a brand
    Competitive Snapshot
    Real-Time Stream
    www.tweetactive.com
  • Takeaway Points
    Many, many, many tools out there
    Impossible for any one tool to do everything
    Understand your business objectivesand pick the right tool (paid or free)
  • Thank You
    Adam Proehl
    Managing Partner, NordicClick Interactive
    adam@nordicclick.com
    952-261-2205
    @adamproehl
    www.linkedin.com/in/adamproehl
    30 Social Media Tools