Social Media Tools - OMS Seattle 2011

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Adam Proehl

Slide presentation from OMS Seattle 2011 on Free & Cheap Social Media Tools.

Business Technology

30 Social Media Tools Adam Proehl Managing Partner, NordicClick Interactive @adamproehl and how to use them 6/23/2011

About Me 14 years of online marketing experience Principle at NordicClick Interactive – a full service Digital Marketing Agency based in Minneapolis Spoken at Pubcon, SEMPO, eMetrics, B2B, OMS, DMA, BMA All around “Data Driven Kinda Guy” Unapologetic Viking Fan (glutton for punishment)

Agenda 30 Social Media Tools 28 free & 2 cheap (several are “freemium” model) How they may apply to your business

Notes A gazillion social media tools out there They come and go No ONE tool does all They’re only as good as the user and what you expect to get out of them

Customer Support Tools Large companies leveraging their online community to improve Customer Service: 2010............................................5% 2012………………………………30% Source: Gartner, Inc February 2011

Customer Support ToolsExample: GoMockingbird Description: ,[object Object]

Customer Support Tools #2: Customer Support Tool: Get Satisfaction ,[object Object]

3rd Party LoginsPrice: Starts free; $19/mo for cool stuff www.getsatisfaction.com

Customer Support Tools #3: Free Tool: GeoTwt.com Applications: ,[object Object]

Customer Suport (& Karma) Tools Example: Crashplan Support Thanks

Customer Support Example: Crashplan #4. Their fancy tool: Hootsuite Cost: $0

Engaging Influencers 15 ,[object Object]

17 Engaging Influencers #5 Free Tool: Foller User Info Topics Hashtags Mentions Geography www.foller.me

#6 Free Tool: Mentionmap 18 Engaging Influencers http://apps.asterisq.com/mentionmap

Engaging Influencers #7 Free Tool: Retweetrank Simple Premise: Who’s likely to get retweeted www.retweetrank.com

Engaging Influencers #8 Free Tool: TweetReach Simple Premise: How far will a tweet from this user go? Free for last 50 tweets www.tweetreach.com

Engaging Influencers #9 Free Tool: KLOUT Simple Premise: ,[object Object]

Measurements Applications ,[object Object]

Integrated marketing metrics,[object Object]

Measurements #11 Free Tool: Twitter Sentiment Quick Snapshot Accuracy so-so Manual Review Good Starting Point http://twittersentiment.appspot.com

Measurements #12 Free Tool: Backtype Engagement Comparisons Chart Audience / Link Metrics Free & Paid Edition www.backtype.com

Measurements #13 Free Tool: Social Mention Metrics Multiple Platforms Keywords Hashtags Users www.socialmention.com

Measurements #14 Free Tool: Website Grader SEO Social General Website Measurements Competitive Comparisons www.websitegrader.com

Measurements #15 Free Tool: Metricly Social Stats Integrations (Analytics, CRM, email, etc) Dashboard Data www.metricly.com

Topics & Brands #16 Free Tool: Hashtags.org Track volume & trends Charts List of Tweets & Users www.hashtags.org

Topics & Brands #17 Free Tool: Who’s Talkin Search Multiple platforms Narrow/Filter by platform www.whostalkin.com

Topics & Brands #18 Free Tool: Open Book Searches posts for keywords Check your privacy settings! Great info for a quick pulse www.openbook.org

Topics & Brands #19 Free Tool: Monitter Create your own monitoring columns Hashtags Keywords Easy Setup – No account Geo settings www.monitter.com

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Social Media Tools - OMS Seattle 2011

1. 30 Social Media Tools Adam Proehl Managing Partner, NordicClick Interactive @adamproehl and how to use them 6/23/2011

2. About Me 14 years of online marketing experience Principle at NordicClick Interactive – a full service Digital Marketing Agency based in Minneapolis Spoken at Pubcon, SEMPO, eMetrics, B2B, OMS, DMA, BMA All around “Data Driven Kinda Guy” Unapologetic Viking Fan (glutton for punishment)

3. Agenda 30 Social Media Tools 28 free & 2 cheap (several are “freemium” model) How they may apply to your business

4. Notes A gazillion social media tools out there They come and go No ONE tool does all They’re only as good as the user and what you expect to get out of them

5. Uses for these tools

6. Customer Support Tools

7. Customer Support Tools Large companies leveraging their online community to improve Customer Service: 2010............................................5% 2012………………………………30% Source: Gartner, Inc February 2011

9. No big support budgets

10.

11.

12. Google Analytics Integration

13. 3rd Party LoginsPrice: Starts free; $19/mo for cool stuff www.getsatisfaction.com

14. Customer Support Example: AT&T

15.

16. Utilities

17. Franchises

18. Chains (retail, food, etc)

19. Service Industrieswww.geotwt.com

20. Customer Suport (& Karma) Tools Example: Crashplan Support Thanks

21. Customer Support Example: Crashplan #4. Their fancy tool: Hootsuite Cost: $0

22.

23. Reaching

24.

25. 17 Engaging Influencers #5 Free Tool: Foller User Info Topics Hashtags Mentions Geography www.foller.me

26. #6 Free Tool: Mentionmap 18 Engaging Influencers http://apps.asterisq.com/mentionmap

27. Engaging Influencers #7 Free Tool: Retweetrank Simple Premise: Who’s likely to get retweeted www.retweetrank.com

28. Engaging Influencers #8 Free Tool: TweetReach Simple Premise: How far will a tweet from this user go? Free for last 50 tweets www.tweetreach.com

29.

30. Topicswww.klout.com

31. Measurements

32.

33. Competitive Analysis

34. Traffic Sources

35. Share metrics

36. Broadcast effectiveness

37.

38. Measurements #11 Free Tool: Twitter Sentiment Quick Snapshot Accuracy so-so Manual Review Good Starting Point http://twittersentiment.appspot.com

39. Measurements #12 Free Tool: Backtype Engagement Comparisons Chart Audience / Link Metrics Free & Paid Edition www.backtype.com

40. Measurements #13 Free Tool: Social Mention Metrics Multiple Platforms Keywords Hashtags Users www.socialmention.com

41. Measurements #14 Free Tool: Website Grader SEO Social General Website Measurements Competitive Comparisons www.websitegrader.com

42. Measurements #15 Free Tool: Metricly Social Stats Integrations (Analytics, CRM, email, etc) Dashboard Data www.metricly.com

43. Topics & Brands

44. Topics & Brands Applications

45. Topics & Brands #16 Free Tool: Hashtags.org Track volume & trends Charts List of Tweets & Users www.hashtags.org

46. Topics & Brands #17 Free Tool: Who’s Talkin Search Multiple platforms Narrow/Filter by platform www.whostalkin.com

47. Topics & Brands #18 Free Tool: Open Book Searches posts for keywords Check your privacy settings! Great info for a quick pulse www.openbook.org

48. Topics & Brands #19 Free Tool: Monitter Create your own monitoring columns Hashtags Keywords Easy Setup – No account Geo settings www.monitter.com

49.

50. Hashtag

51. 1, 7, 30 days

52. Current Tweetswww.trendistic.com

53. Topics & Brands #21 Free Tool: Kurrently Facebook & Twitter Streaming Keyword Hashtag www.kurrently.com

54. Topics & Brands #22 Free Tool: twilert Get Regular email updates on a keyword, hashtag, or user www.twilert.com

55.

56. Free for basic

57. $20/mo premium

58. Great for Reputation Managementwww.tweetbeep.com

59. Topics & Brands #24 Free Tool: Addict-o-matic Pulls from multiple sources Creates quick snapshot dashboard www.addictomatic.com

60. Topics & Brands #25 Free Tool: 48ers Search & Filter Multiple Networks http://48ers.com

61. Topics & Brands #26 Free Tool: Keotag Multiple Platforms Keywords Hashtags www.keotag.com

62. Topics & Brands #27 Free Tool: SocialSeek Multiple Platforms Keywords Hashtags Clean Display www.socialseek.com

63. Topics & Brands #28 Free Tool: twazzup News Twitter Keywords Clean Display www.twazzup.com

64. Topics & Brands Images Videos Blogs Twitter Slideshare #29 Free Tool: PR Metrics www.prmetrics.com

65. Topics & Brands #30 Free Tool: TweetActive Current Tweets mentioning a brand Competitive Snapshot Real-Time Stream www.tweetactive.com

66. Takeaway Points Many, many, many tools out there Impossible for any one tool to do everything Understand your business objectivesand pick the right tool (paid or free)

67. Thank You Adam Proehl Managing Partner, NordicClick Interactive adam@nordicclick.com 952-261-2205 @adamproehl www.linkedin.com/in/adamproehl 30 Social Media Tools

Social Media Tools - OMS Seattle 2011

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