SEMPO Atlanta 10/01/10 Social Media Presentation

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Adam Proehl's social media presentation from Atlanta SEMPO on 10/1/10. The presentation includes approximately 30 free social media monitoring tools.

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SEMPO Atlanta 10/01/10 Social Media Presentation

  1. 1. Social Media<br />Adam Proehl<br />
  2. 2. About Me<br />Internet Marketer since 1997<br />Currently Managing Partner of NordicClick Interactive in Minneapolis<br />Best Practices Coach<br />Hopeless Viking Fan….. Glutton for Punishment<br />
  3. 3. Topics<br />
  4. 4. Social Media<br />A humorous view:<br />Courtesy: HubSpot<br />
  5. 5. Measurements & Signals<br />
  6. 6. Monitoring 101<br />
  7. 7. Measurements & Signals<br />Limitations:<br /><ul><li>Impossible for any one tool to measure everything
  8. 8. Data is not absolute
  9. 9. Manual Review constantly needed
  10. 10. Closed Profiles
  11. 11. Keywords</li></li></ul><li>The numbers alone NEVER give the full story<br />“Love the iphone, but AT & T sucks.”<br />“Successful call on 3rd try…. Nice network AT & T!”<br />“The new iphone is SICK!!!” <br />“The Fallacy <br />of Sentiment”<br />You need to fill in the blanks………<br />
  12. 12. “Use Context of an Action”<br />“What’s my motivation?”<br />
  13. 13. “Like” a Company Motivation<br />Source: Exact Target / Co-Tweet X-Factor Study 2010<br />
  14. 14. “I’m Having a Cheeseburger”<br />..............I don’t care!<br />
  15. 15. “At Five Guys inhaling a cheeseburger”<br />“Gut bombs…. Awesome!”<br /> “The Cajun Fries kick ass!”<br /> “Gotta get back there”<br /> “Your doctor’s gonna get rich!”<br />
  16. 16. The Check In<br />By itself, not interesting….<br />
  17. 17. Content Driven Products<br />
  18. 18. Follow/Like Does Not Equal Engaged<br />
  19. 19. Authenticity<br />
  20. 20. OK……. So What About ROI?<br />Three Schools of Thought: <br />“Last Click” Analytics makes it even more difficult to measure & quantify<br />
  21. 21. The Future<br />
  22. 22. Email<br />Direct Mail<br />Social<br />
  23. 23. Back to the Future<br />Network Banners (1996)<br />Email Response Rates (1999)<br />Social Media?<br />
  24. 24. Overload Risks<br />
  25. 25. Permission Profiles<br />
  26. 26. Advanced Profiling<br />
  27. 27. Measuring Tools’ Challenges<br />
  28. 28. Virtual World  Real Currency<br />
  29. 29. Cool (and Free) Tools<br />
  30. 30. Metricly<br />Track your metrics in one place<br />Pulls in Multiple Sources<br />Build Custom Dashboard<br />http://metricly.com/<br />
  31. 31. Snip-n-Tag (Firefox Add On)<br />Shorten URL (bit.ly, ow.ly, etc)<br />Make it trackable in Google<br />Analytics <br />All in one interface from a Firefox sidebar <br />/bH9tYH<br />
  32. 32. Twitter Tools<br />
  33. 33. CrowdEye<br />Tweets <br />Links<br />Volume<br />Sentiment<br />Locations<br />http://www.crowdeye.com<br />
  34. 34. Twitter Sentiment<br />Quick Snapshot<br />Accuracy so-so<br />Manual Review<br />Good Starting Point<br />http://twittersentiment.appspot.com<br />
  35. 35. Twittrratr<br />Quick Snapshot<br />Numbers<br />Sentiment Highlighted<br />http://twitrratr.com<br />
  36. 36. Foller<br />User Info<br />Topics<br />Hashtags<br />Mentions<br />Geography<br />http://foller.me<br />
  37. 37. Mentionmap<br />Visual, Interactive tool of mentions<br />Networking & Degrees of Separation<br />http://apps.asterisq.com/mentionmap<br />
  38. 38. Twilert<br />Get Regular email updates on a keyword, hashtag, or user<br />www.twilert.com<br />
  39. 39. Twitalyzer<br />Done as a society?<br />Link up with Analytics<br />Free and paid editions<br />www.twitalyzer.com<br />
  40. 40. Chatterscope<br />Sentiment Analysis<br />Benchmarking (time, competitive, geo, etc.)<br />www.chatterscope.com<br />
  41. 41. ReTweetist<br />Tracks Retweets for a user or link <br />www.retweetist.com<br />
  42. 42. Hashtags.org<br />Track volume & trends <br />Charts<br />List of Tweets & Users<br />www.hashtags.org<br />
  43. 43.
  44. 44. Open Book<br />Searches posts for keywords<br />Check your privacy settings!<br />Great info for a quick pulse<br />www.openbook.org<br />
  45. 45. Open Facebook Search<br />Similar functionality to Open Book, only not as pretty<br />www.openfacebooksearch.com<br />
  46. 46. Face Pinch<br />Topics, people, popular searches<br />Annoying Ads<br />www.facepinch.com<br />
  47. 47. It’s Trending<br />Top Links being shared<br />www.itstrending.com<br />
  48. 48. Booshaka!<br />Search Keywords<br />Featured Topics<br />http://www.booshaka.com<br />
  49. 49. Multiple Platforms<br />
  50. 50. Kurrently<br />Facebook & Twitter<br />Get Stream<br />www.kurrently.com<br />
  51. 51. Addictomatic<br />Pulls from multiple sources<br />Creates Dashboard<br />
  52. 52. Folowen<br />Quickly view and interact with a companies social network<br />www.folowen.com<br />
  53. 53. 48ers<br />Search & Filter Multiple Networks<br />http://48ers.com<br />
  54. 54. Who’s Talkin<br />Search Multiple platforms<br />Narrow/Filter by platform<br />www.whostalkin.com<br />
  55. 55. Website Grader<br />How search & social friendly is your site?<br />www.websitegrader.com<br />
  56. 56. One Riot<br />See what links containing a particular keyword are being shared <br />Twitter, Facebook, MySpace, and Digg<br />
  57. 57. PRmetrics<br />Images<br />Videos<br />Blogs<br />Twitter<br />Slideshare<br />www.prmetrics.com<br />
  58. 58. Keotag<br />Multiple Engines<br />www.keotag.com<br />
  59. 59. Heardable<br />Scoring Algorithm<br />Category & Local Benchmarks<br />Free (for now)<br />www.heardable.com<br />
  60. 60. BackTweets<br />Pro & Limited Free Edition<br />Type in URL to see who’s sharing links<br />
  61. 61. BackType<br />Engagement Comparisons Chart<br />Audience / Link Metrics<br />www.backtype.com<br />
  62. 62. TimeTube<br />Video Timeline based on keyword search<br />
  63. 63. Fablistic<br />Follow all of a users likes, reviews, interests, etc<br />Context, not just a “like”<br />
  64. 64. Google Analytics – Tag Facebook Page<br />Give your Facebook page a GA account profile<br />How To:<br />Set up a new GA profile<br />Paste this line at the top of your FBML code:<br /><fb:google-analytics uacct="UA-9999999-99" /> <br />Source: www.hongkiat.com<br />
  65. 65. Key Takeaways<br />
  66. 66. Thank You<br />Adam Proehl<br />adam@nordicclick.com<br />www.nordicclick.com<br />@adamproehl<br />

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