This document provides a benchmark analysis of a website compared to its three main competitors and other similar websites. It analyzes metrics such as annual traffic, keyword rankings, backlinks, page depth, and search engine-derived traffic. For most metrics like traffic and links, the competitors outperform the website. The analysis aims to identify areas for the website to improve its search engine optimization and competitiveness.

1. <Website
Name>
Benchmark
Report
|
1
[Company
Name]
|
[email
address]
|
[phone
number]
Competitive
SEO
Audit
Template
Presented
by
<What’s
your
name?>
[date]

2.
<Website
Name>
Benchmark
Report
|
2
[Company
Name]
|
[email
address]
|
[phone
number]
Overview
This
document
outlines
the
findings
from
our
competitive
SEO
benchmarking
exercise.
The
following
competitors
of
our
website
were
analyzed:
● Competitor
#1
● Competitor
#2
● Competitor
#3
The
following
tools
were
used
to
pull
down
this
benchmarking
data:
● SimilarWeb:
Traffic
Data
● Google
Analytics:
Vertical
Benchmark
Data
● Raven
Tools:
SEO
/
SERP
Data
Last
but
not
least,
our
process
is
guided
by
MKG
Marketing
Inc’s
patented
FOCAL
SEO
method
that
has
been
successfully
used
for
years
to
boost
SEO
performance
for
clients
such
as
Microsoft,
Chevron
and
Parallels:
● Find
● Optimize
● Content
● Analyze
● Links

3.
<Website
Name>
Benchmark
Report
|
3
[Company
Name]
|
[email
address]
|
[phone
number]
Our
Website
vs
Competitors
How
does
our
website
match
up
against
the
competition?
We’re
going
to
look
at
the
following
metrics:
● Annual
website
traffic
(Find)
● Keyword
performance
(Content/Analyze)
● Link
performance
(Links)
● Website
depth
(Content)
Average
Website
Traffic
(Past
6
Months)
When
it
comes
to
competitive
benchmarking,
it’s
important
to
understand
what
ballpark
you
are
playing
in
with
regards
to
traffic.
In
plain
English:
How
many
folks
read
your
website
over
a
competitors?
That
being
said,
here
is
where
our
website
ranks:
[Insert Bar Graph Here showing annual traffic estimates from SimilarWeb]
1. Our
website:
#
2. Competitor
1:
#
3. Competitor
2:
#
4. Competitor
3:
#
To
put
this
into
perspective,
our
websites
gets
the
following
readership
percentage:
1. x%
of
competitor
1

4.
<Website
Name>
Benchmark
Report
|
4
[Company
Name]
|
[email
address]
|
[phone
number]
2. x%
of
competitor
2
Search
Engine
Keyword
Performance
When
it
comes
to
competitive
benchmarking,
looking
at
the
different
types
and
volume
of
keyword
search
queries
is
important
to
establish
organic
search
engine
market
share.
In
plain
English:
How
many
relevant
searches
are
we
appearing
and
capturing
clicks
for?
When
it
comes
down
to
keywords,
here
is
where
<website>
beats
out
competitors
or
gets
its
lunch
eaten
(Google
Rankings):
Keyword
My
website
Competitor
#1
Competitor
#2
KW
#1
#5
#6
#3
KW
#2
#14
#8
#3
KW
#3
#51
#15
#10
KW
#4
#8
(PDF)
NA
NA
KW
#5
#10
#13
#8
This
is
only
a
sampling
of
our
overall
keyword
list.
To
view
the
entire
keyword
list,
please
visit
the
following
URL:
<store this information in a Google Sheet>

5.
<Website
Name>
Benchmark
Report
|
5
[Company
Name]
|
[email
address]
|
[phone
number]
Link
Performance
Search
engine
algorithms
take
into
account
two
very
important
elements
when
determining
how
to
rank
websites:
● On-­‐page
SEO
● Off-­‐page
SEO
Links
most
often
fall
into
the
off-­‐page
SEO
bucket,
which
is
nearly
half
the
SEO
battle.
Links
are
the
Internet
version
of
vouching
for
a
website;
you
are
virtually
pointing
to
that
site
and
search
engines
read
that
finger-­‐pointing
as
“this
site
is
a
great
reference
for
XYZ
topics.”
When
it
comes
to
links
pointing
to
the
respective
sites,
we
used
Raven
Tools
to
measure
how
our
website
ranks
against
competitors:
[Insert Bar Graph of Total Links from Raven Tools in Research Central]
Needless
to
say,
external
link
metrics
could
be
the
number
one
reason
why
competitor
2
and
competitor
1
continue
to
outrank
our
website
in
search
engine
rankings.
Website
Depth
Remember
how
we
mentioned
search
engine
algorithms
take
into
account
two
important
elements
when
ranking
websites?
Website
depth
is
one
of
the
big
on-­‐page
SEO
indicators
that
tell
search
engines
how
relevant
your
URL
is
versus
other
websites.
And
when
it
comes
down
to
it,
search
engines
want
to
show
the
most
relevant
information
for
their
visitors.
[Insert Bar Graph of Pages Crawled from Raven Tools in Research Central]

6.
<Website
Name>
Benchmark
Report
|
6
[Company
Name]
|
[email
address]
|
[phone
number]
Our
Website
vs
Vertical
Website
Benchmarks
How
does
our
website
compare
against
other
websites
on
the
web
in
the
same
vertical?
This
exercise
will
answer
that
question.
A
few
disclaimers
about
our
methodology:
● Benchmarks
are
established
based
on
x#
web
properties
contributing
data
(Consider
this
the
total
sample
size
–
pulled
from
Google
Analytics)
● Comparisons
made
for
[insert
time
fram
here]
● Examined
by
‘like
websites’
(i.e.
websites
with
about
the
same
number
of
daily
visitors)
Traffic
Benchmark
● <Your
website>:
<number>
● ‘Like
Sites’
vertical
benchmark:
#
Traffic
Source:
Search
Engine
Traffic
● <Your
website>:
<number>
●
‘Like
Sites’
vertical
benchmark:
#
Traffic
Type:
Desktop,
Tablet
&
Mobile
● <Your
website>:
<number>
●
‘Like
Sites’
vertical
benchmark:
#

7.
<Website
Name>
Benchmark
Report
|
7
[Company
Name]
|
[email
address]
|
[phone
number]
Benchmarking
Summary
&
Recommended
Actions
This
is
where
we
summarize
our
findings
in
3
executive-­‐level
bullet
points
and
also
outlined
some
key
actions
to
take.
If
you
were
to
take
away
three
things
from
this
exercise,
they
would
be:
1. Insight
1
2. Insight
2
3. Insight
3
The
key
recommendations:
1. Action
1
2. Action
2
3. Action
3