Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
25 ICRTEDC -2014
IJCSIT, Vol. 1, Spl. Issue 2 (May, 2014) e-ISSN: 1694-2329 | p-ISSN: 1694-2345
GV/ICRTEDC/06
DEVELOPMENT ...
ICRTEDC-2014 26
Fig 2: Figure showing off page optimization
II IP ADDRESS
An Internet Protocol address (IP address) is a n...
27 ICRTEDC -2014
previously stored IP address,date-time and number of
clicks .
Step 5:-Increase Ranking and no of clicks
A...
Upcoming SlideShare
Loading in …5
×

DEVELOPMENT OF A RANKING ALGORITHM FOR SEARCH ENGINE OPTIMIZATION

476 views

Published on

The paper include implementation of an ranking algorithm. It help to keep track of who is clicking by tracking their IP
address ,date-time and number of clicks .so owner’s can’t
click to his site many times as clicks from single IP address will be consider as only once.

Published in: Engineering, Technology, Design
  • Be the first to comment

DEVELOPMENT OF A RANKING ALGORITHM FOR SEARCH ENGINE OPTIMIZATION

  1. 1. 25 ICRTEDC -2014 IJCSIT, Vol. 1, Spl. Issue 2 (May, 2014) e-ISSN: 1694-2329 | p-ISSN: 1694-2345 GV/ICRTEDC/06 DEVELOPMENT OF A RANKING ALGORITHM FOR SEARCH ENGINE OPTIMIZATION 1 Navkirandeep Kaur, 2 Jagroop Kaur 1,2 Department of Computer Science, Punjabi University Patiala, Punjab, India 1 navkiran500@gmail.com, 2 Jagroop_80@rediffmail.com Abstract: There are millions of web pages indexed and searched per day. Most of the visitor’s visit the website by hitting the links available in the search engine and believe that result found on the top are the best. This clues make it very clear that if an organization wants to go on the top in their sales, than they should concentrate in getting their pages widely available in the search engines .To lift the website on the top ranking the owner use Click popularity and sponsored listing techniques in unethical manner. The paper include implementation of an ranking algorithm. It help to keep track of who is clicking by tracking their IP address ,date-time and number of clicks .so owner’s can’t click to his site many times as clicks from single IP address will be consider as only once. Keywords: Search engine optimization Search engine techniques, IP address, SEO strategy ,Ranking algorithm . I INTRODUCTION Search engine optimization (SEO) relates to the activity of optimizing individual web pages or the entire website to make them friendlier to acquire higher ranking in the search results. All the major search engines such as Google ,yahoo, Ask ,Bing etc rank web pages based on certain factors that affect its ranking ,therefore SEO aims at generating the right type of signals on the web pages. It is the way of increasing the visibility of a page by natural means ,i.e unpaid search results. The optimization techniques which follow search engine guidelines are called white hat techniques sometimes ,to get higher ranking in the search engine result list some SEO techniques are used in unethical manner called spamming .Sponsored Listing is the mainly followed technique by many users in which for top listing in result list we need to pay to the search engines. Such techniques break search engine rules and regulations and place the undeserving sites on the top list .This is an illegal way to get higher rank which must be stop so that deserving sites get higher rank in the search result list. Our ranking algorithm overcome this problem by providing genuine rank to the websites. The three major steps followed by web search engine are Web crawling, Indexing, Retrieving[5]. The SEO technique entails two processes on-page optimization and off-page optimization techniques. On site optimization deals with the changes we do in our page in order to improve visibility and rank. On-page optimization is optimising your website in a way that it can rank better in search engines and improve visitor satisfaction. Fig.1 Search engine optimization This optimization technique depends on nature and business of our website. It is advisable to update the contents of our website and optimize the content each time as these factors are directly related to the content and structure of the website. Modifying Title, Body text, Hyperlinks, URL, Quality and easy to understand contents increasing the frequency of keywords, robots.txt, sitemaps ,image optimization etc. This requires extensive research with the competitor WebPages. If proper On-page optimization is done, results in drastic increase in the rank and readability of the website.[14] Off-page Optimization is the work done apart from the website to improve the visibility and ranking of a page .Off-page search engine optimization is supposedly the complement of On-page optimization. It mainly concentrates in creating back links and social media marketing. It is very novel practice to have links from a WebPages which have good rank and visibility. In breif it consists of various bulding methods like blog posting, social networking ,press release ,video submission, link exchange ,article submission etc. This paper discuss SEO ,search engine optimization techiques and the implementation of an ranking algorithm by which the deserving sites are listed on the top in the search engine result list.[14]
  2. 2. ICRTEDC-2014 26 Fig 2: Figure showing off page optimization II IP ADDRESS An Internet Protocol address (IP address) is a numerical label assigned to each device (e.g., computer, printer) participating in a computer network that uses the Internet Protocol for communication. An IP address serves two principal functions: host or network interface identification and location addressing. Its role has been characterized as follows: "A name indicates what we seek. An address indicates where it is. A route indicates how to get there."The designers of the Internet Protocol defined an IP address as a 32-bit number consisting of 4 octets and this system, known as Internet Protocol Version 4 (IPv4), is still in use today. However, due to the enormous growth of the Internet and the predicted depletion of available addresses, a new version of IP (IPv6), using 128 bits for the address, was developed in 1995. IP addresses are binary numbers, but they are usually stored in text files and displayed in human- readable notations, such as 172.16.254.1 (for IPv4), and 2001:db8:0:1234:0:567:8:1 (for IPv6).The Internet Assigned Numbers Authority (IANA) manages the IP address space allocations globally and delegates five regional Internet registries (RIRs) to allocate IP address blocks to local Internet registries (Internet service providers) and other entities. The Format of an IP Address The format of an IP address is a 32-bit numeric address written as four numbers separated by periods. Each number can be zero to 255. For example, 1.160.10.240 could be an IP address. Within an isolated network, you can assign IP addresses at random as long as each one is unique. However, connecting a private network to the Internet requires using registered IP addresses (called Internet addresses) to avoid duplicates. An IP address can be static or dynamic. An IP address is an identifier for a computer or device on a TCP/IP network. Networks using the TCP/IP protocol route messages based on the IP address of the destination.In our research IP address is used as a very important factor .It is unique address assigned to every device in a computer network.In our research ranking algorithm use IP address to provide rank to particular website.It keep track who is clicking by tracking IP address of client side .IP address is used as a security factor in the ranking algorithm. III SEO STRATEGY A. Improve Click popularity Click popularity is one of the off-page optimization technique .More number of clicks to the site is known as click popularity.It is also an significant factor to lift website top in the ranking result.By this technique if visitors clicks on websites, search engine provide certain value to that site.But to gain Popularity this technique is used in unethical manner in which owners click on their sites hundreds or thousands of time and can easily achieve top rank .so due to this many deserving sites loose their position and importance in the search engine.To overcome this problem ranking algorithm is implemented which improve click popularity technique ,as clicks from single IP address within 24 hours of time will be consider as only once. B. Keyword Optimization Appropriate keywords are the first step to build a high- rank website.The higher the density of keywords in webpage,the closer relevance between the webpage and the keywords and the more forward position the page ranked in the search results.It is an important optimization strategy used to make website rank top in search engines result list.[15] C. Size of Website A website’s size can have a significant effect on the rankings you are able to achieve with it in the major search engines. Search engines, as a rule, are happiest when they have lots of content to work with. This means that if you’ve only made a few pages on your website and you have competitors with dozens or even hundreds of pages, you might have a hard time obtaining an excellent ranking for your website.websites having large size achieve high rank in the search engine result list. IV RANKING ALGORITHM Ranking is an important component of any information retrieval system.As the rapid growth of web ,a simple key word search could correspond to hundreds of thousands of web pages.Users use search engines for most of their queries but ,they only prefer the results available on the first page .The ranking algorithm is implemented which track IP address for security and provide a genuine rank to every website so that only usefull and deserving sites are placed on the top in the search engine result list. The following are the steps that describe the ranking algorithm ,to make websites acquire higher rank in the search result. Step 1:- Page Rank initilized with size of website In the first step ,by default ranking of all websites is initially depend upon the size of the website. Step 2:- Match Search string with web content file In the second step ,when user enter any keyword in the search box,Then the search string or keyword is matched with all the web content files stored in the database. Step 3:-Search Successfull If the search is successfull than it display the result as domain name,URL and content of 20 characters of searched website on the screen.If the search keyword is not found than it display the messge of no result found . Step 4:-Compare IP address ,date and time difference After succesfull display of search result.when user click on the link displayed on the screen ,than the current IP address ,date - time and clicks are matched with the
  3. 3. 27 ICRTEDC -2014 previously stored IP address,date-time and number of clicks . Step 5:-Increase Ranking and no of clicks At last,number of clicks and ranking is increased after the comparison of IP address,date-time and number of clicks.If the user visit the same website link with same IP address within 24 hours of time than its rank is not increased but only click count is increased by 1.On the other hand if user visit with different IP address within or after 24 hours of time than its click count as well as rank is incremented by 1.The process repeats and the result is shown in decreasing order of ranking of websites.The above explained Algorithm is diagrammatically illustrated below :- No Yes Fig1:- Flow chart of Ranking Algorithm V CONCLUSION This paper introduce the essential SEO optimization strategy which is used to optimize the websites.Implementation of an efficient ranking algorithm to improve the visibility and scope of a website or a webpage in search engines result listThe result list of websites are shown in decreasing order of ranking. High rank websites attain top position in the search engine result .It provide security and organic search results to the users. ACKNOWLEDGMENT I am very grateful to my supervisor , Jagroop kaur (Assistant professor), Punjabi university ,Patiala, Punjab. For her scholarly guidance and for giving me time and suggestion during comprehensive discussion . I really admire her analytic capabilities due to which I got too able to direct my efforts towards a young and emerging research area. REFERENCES [1] Li-Hsing, et al,The Application of Search Engine Optimization Techniques for Internet Marketing: An Example of the Motel Websites,(IEEE)(2010 [2] Wang, et al ,An Empirical Study on Search Engine Optimization Techniques and Its Outcomes. (IEEE),(2011) [3] Su, et al,How to Improve our Google Ranking: Myths and Reality. (IEEE)(2010) [4]Lihong Zhang,SEO based on sin sigma management,(IEEE)(2011) [5]Dr. Khanna Samrat vivekanand omprakash,Concept of Search Engine Optimization In Web Search Engine(IJAERS) (2011 [6] khalil ur rehman,The foremost guidelines for achieving higher ranking in serach results through search engine optimization international journal of advanced science and technology) [7] Zhu, et al ,Research and Anaysis of Search Engine Optimization Factors Based on Reverse Engineering. (IEEE)(2011) [8] Neshat, Hamed Sadeghi,Ranking of New Sponsored Online Ads. (IEEE)(2011) [9]Sagar pandit,Toshi jain,Study of Search engines that travel world wide web (International journal of computer architecture and mobility)(2012) [10]Sanjeev Dhawan ,Pooja Choudhary,An Efficient crawling algorithm for Optimization of web page for major Search Engines (2012)(IJSWS) [11] Sagar pandit,Study of Search engines that travel world wide web (International journal of computer architecture and mobility)(2012) [12] Patil Swati P,Pawar B.V,Search Engine Optimization :A Study (Res.J.Computer and IT sci.) (2013) [13] M.A. Abidou,M.E. Kady ,Factors affecting SEO (International journal of research in computer application and robotics)(2013) [14] Nazeer shaik,venkatesh vetapalem ,Effective search engine optimization with google (IJARCET)(2012) [15]Chengling zhao,Application and research of SEO in the development of web 2.0 site (ieee)( 2009) PR =size of website Match input string with the web content files Result Not Found Save the updated Details In the database Search Successfu llll Compare IP address , date and time difference Increase Ranking and no of Clicks Show Results

×