In today’s competitive world, your reputation is everything. At CompTIA, we believe in helping businesses of all sizes reach their highest potential. Our industry developed Trustmarks are business credentials that differentiate your company as a leader with proven best practices and consistent customer service. And your customers have tangible proof that you are dedicated to the highest-quality service.

1. Leveraging a CompTIA Managed Services Trustmark
Hosted by GFI Max & CompTIA

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Welcome & Agenda
 Agenda:
– What is a Trustmark anyway?
– Why do I need a Managed Services Trustmark?
– Will it be worth it to earn a Trustmark?
– How do I earn it?
– Okay, I have it…..so NOW what?
– How much does it cost?
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What is a CompTIA Trustmark?
 Vendor-Neutral Credentials
 IT Industry Association credential for best practices
 Designed by Team of Experts
 Created by industry thought leaders
 Achievable by Businesses of All Sizes
 Affordability and achievability were built into the design
 Market Differentiator
 Demonstrates your adherence to the policies
and processes identified as industry’s
highest standards

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Why do you need a Managed Services Trustmark?
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Can someone help me….
add new customers to
my managed service
offering?
Customer acquisition
and on-boarding new
customers is essential to
solidifying any business.
The Managed Services
Trustmark can help!
grow my relationship
with existing customers?
Expanding services with
quality customers is a
great way to encourage
a long-term relationship.
The Managed Services
Trustmark can help!
identify areas of my
business that can be
improved?
Knowing where to focus
attention from
improvement eliminates
wasted energy.
The Managed Services
Trustmark can help!
rise above my
competitors and stand
out from the crowd?
Differentiation is tough
but gives customers
something they
remember about you.
The Managed Services
Trustmark can help!

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Is the Trustmark worth my time and money?
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Deliver a HUGE Return on
Investment
Standout from non-credentialed
competitors.
Improved productivity and
efficiency.
Enhance marketing efforts with
CompTIA marketing tools

6. Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. | CompTIA.org
How do I earn a CompTIA Trustmark?
 Answer questions in the control framework
– Checklist of intelligent business practices for IT organizations
– Online assessment of policies, procedures, tools and services
– Submit required documentation for review and validation
.
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Vendor Neutral Credential
As a trade association, CompTIA works with multiple
vendors, distributors, solution providers, and IT channel
associates to define universal intelligent business practices.
Designed by Team of Experts
Subject matter experts from across the IT channel worked
together to identify the scope, measurements, and controls
of the CompTIA Trustmark portfolio.
Achievable by Business of All Sizes
Regardless of the number of employees, office locations, or
budgetary restrictions, Trustmarks are designed to be
applicable to any IT channel business.
The Mark of a Best Practice IT Partner
Trustmarks provide a guide for IT businesses to perform at
their optimal level by identifying key standards of
management, operations, and service.

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Okay…So NOW what?
The Trustmark is a Marketing Tool
 Certificate, Logo, Usage Guide
 Co-branded flyer
 Press release template & 100-word copy
 Unique directory listing & SEO url
 Marketing Quick Start Guide
– Premier Members: CompTIA Marketing
Tool Kit
 LinkedIn Trustmark Forum
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Leverage the Trustmark with CompTIA Membership
 Marketing Tool Kit – Brand new!
 Legal and HR Templates
 Executive Certificate courses
 Quick Start Guides for business agility and
entering new markets
 Discounts on CompTIA certifications
 10-Week Guides for business
improvement
 Fill knowledge gaps…grow your business
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9. Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. | CompTIA.org
MAX 2014 / CompTIA Offer
 CompTIA Membership
– $250.00 annually
 150.00 for MAX attendees
– $100 savings for you
 Trustmark + Membership
– $500.00
 $350 for MAX attendees
– $150.00 savings for you
 CompTIA membership price is for year 1
 Trustmark valid for 3 years
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This photo is for
placement only

10. Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. | CompTIA.org
The Proof is in the Pudding: Trustmark Satisfaction
Survey
 86% saw immediate applicability to their
business
 75% would recommend a Trustmark
 72% saw an increase in their ability to
adhere to industry best practices
 68% saw increased credibility with
customers
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72%
Improved
adherence to best
practices
86%
Applicability to their
business
68%
Increased
credibility
From April, 2014 satisfaction survey

11. For more information contact:
Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. | CompTIA.org
THANK YOU!!!
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Yvette Steele Rob Cosentino
Manager, Trustmark Sales, West & Canada
Office: 630.678.8346
CompTIA.org
rcosentino@comptia.org
Manager Trustmark Sales, East
Office: 630.678.8338
CompTIA.org
ysteele@comptia.org