Food for thought (M.Mahadevan)
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Food For Thought is Title mentioned in the Book 'Connect the Dots' written by Rashmi Bansal. Mr.M.Mahadevan is the entrepreneur who is founder of famous Oriental Cuisines, its a story of him how he started business by leaving his Professor Job and how he struggled for this business venture. Its a journey of a common man who is not a MBA degree holder and still doing a great Business in Food Industry. the whole story inspiration has been adopted from the connect the dots book and various internet mediums.
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Food for thought (M.Mahadevan)
- 1. FOOD FOR THOUGHT M.MAHADEVAN Managing director, Oriental Cuisines
- 2. Introduction . . . • He gave up the ‘prestigious’ job of a professor in Madras University, to set up a Chinese restaurant. But his knowledge of cost-accounting was equally handy in the kitchen. Today, M Mahadevan runs a food empire stretching across cuisines and continents.
- 3. The Identity • Born: very small town called Udulampet in Coimbatore district • Father: Doctor • Youngest Child in his family, siblings were doctors too ! • Education: B.Com and M.Com • After completing M.Com, Mahadevan moved to Chennai, where he got a job as an assistant professor in the University of Madras.
- 4. Thought of being Entrepreneur • The turning point came one day while he was reading Arthur Hailey’s Hotel • One simple motto was there: The idea of ‘making more money!’ • How he had started? : He applied to work as a management trainee at Hotel Sudarshan, which had just been taken over by the Ambassador group. • By day, Mahadevan continued to teach. By evening, he worked as a ‘night manager’.
- 5. Mahadevan’s routine went thus • College from 9 am to 4.30 pm. • Quick shower. • Hotel duties from 6 pm to midnight. • Then, back to college at 9 am. • This phase lasted 3 years - from 1980 till 1983. • [And despite the double workload, every night he would get home and put in a couple of hours - preparing for the next day’s classes.] “When you enjoy doing something, you don’t feel the strain. But when you are forced to do something you don’t like, the stress level builds up.”
- 6. Dream Implementation: The start up • 1983, the young professor quit his night job and started a Chinese restaurant with capital of Rs. 60,000. • Half of that came from his Provident Fund, the other half from a partner • Approached the owner of a successful Indian restaurant, located on the main road, right opposite the Taj, Chennai. • He said, “Listen! I don’t have much money, but I will build my kitchen. And I am doing Chinese, which you are not. I can’t pay you rent, but I will pay you everyday. 20% of what I make is yours, 80% is mine.” • And hence, Brilliantly located premises came ‘free’.
- 7. Mahadevan’s food empire is like a vast buffet China Place The Cascade Hot Breads 7 outlets of HB Copper chimney Wang's kitchen Benjarong Plantet yumm Noodle House French Loaf 2000 2002 2006 1996 1993 1989 1991 1987 The first Pan – Asia restaurant 2008 1983
- 8. Hurdles on the Track • For a rapid growth Mahadevan started JV with Hindustan times group for his Hot Breads, but later he realized that JV could not worked as per his assumptions and he bought the partnership back ! • In 2010 for oriental Cuisine. Company has appointed a new CEO and more employees with 10-12% high salaries, another side the total sales was falling down which took few years to be back on the track !
- 9. Oriental Cuisine: The Birth •Originally founded in May 1994 under the name of Chaitanya Gourmet Splendour Private Limited. •It was later renamed Oriental Cuisines Private Limited in March 1997. •Now, Oriental Cuisines owns a total of 75 units in India and more than 150 units abroad, in 16 countries •Today, restaurants run by Oriental Cuisines employ around 2000 people in India, and around 1200 abroad.
- 10. Currently 11 brands Under OC group
- 11. CSR efforts : Oriental Cuisine •Chennai Mission is a charitable organization and the Corporate Social Responsibility (CSR) wing of M/s. Oriental Cuisines Pvt. Ltd. India •OC is doing employment efforts in Chennai Central Jail. By opening prison bakery •Oriental now runs winner bakery in Chennai's Loyola college, along the lines of an NGO.
- 12. Emphasized on two things - good food, and good price The success USP Gave what people wanted ! Spanking clean, glass kitchen - open to view Hygiene, quality and good value for money Chefs who wore hats and gloves Smiling Staff, best hospitality !
- 13. Advice to young Entrepreneurs • Income minus expenditure = profit. It’s one simple line which you should never forget! • you have to have that fire, don’t accept defeat. • never get complacent, even though customers will have best experience of 10times, the 11th time if he gets something ‘bad’ he will not remember the past 10 time’s best thing ! “You have to know what you are doing; if not, join hands with someone who does”
- 14. Thank you !
Editor's Notes
- He said, “Listen! I don’t have much money, but I will build my kitchen. And I am doing Chinese, which you are not. I can’t pay you rent, but I will pay you everyday. 20% of what I make is yours, 80% is mine.” The restaurant owner thought, “OK, in any case he is opening Chinese in one corner, and my profit in Indian food is 20-22%. So, for doing nothing, I am getting 20%.” He agreed. T 60,000 thus went into putting up a kitchen and a billboard. Brilliantly located premises came ‘free’.