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NRT 2011: 1st Valley Bank Experience - Using Technology to Expand Microfinance

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NRT 2011 …

NRT 2011
May 23-24, 2011
Manila

Session 7:
Experiences in Using New Technologies to Expand Microfinance Operations

By: Ms. Cynthia Rudinas
1st Valley Bank Compliance Officer

Published in: Economy & Finance, Business

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  • 1. 1st Valley Bank, Inc. www.1stvalleybank.com.ph Channel Management Program2
  • 2. Background of the Bank  stablished on November 24, 1956 as Rural Bank of E Kapatagan Valley, Inc.  ecame 1st Valley Bank, Inc. on Sept 21, 2005 B  anked as the 4th biggest RB in the Philippines R  ated A+ by PhilRatings system R  ost Outstanding Rural Bank Awardee from Land M Bank of the Philippines  AGLE Award by RBAP-MABS ( 2003 & 2006 ) E  pecial Citation for Outstanding Performance in S Micro-Agri by RBAP-MABS (2010)  arious recognitions from the BIR, LGU’s, Western V Union Globe GXI, OWWA 1st Valley Bank, Inc.
  • 3. Branches:•  Baroy •  Dumalinao •  Sinacaban•  Kapatagan •  Zamboanga City •  Sindangan•  Maranding •  Pagadian City •  Imelda•  Molave •  Buug •  Dipolog•  Iligan City •  Ipil •  CDO•  Ozamiz City •  Malaybalay •  Gingoog•  Margosatubig •  Liloy •  Aglayan •  Maramag •  Dumaguete•  Talakag •  Manukan •  Aurora•  Puerto, Mis. Or. •  Sinacaban •  Initao•  Dumingag •  Bacolod, Lanao 1st Valley Bank, Inc. OBO’s:
  • 4. MF Loan Portfolio as of April 2011 LOANS Apr’11 Mar’11 Dec’10 Mar’10 Diff., Mo.(millions)GROUP A 22.948 23.376 21.834 25.657 (0.428)GROUP B 15.148 15.723 16.664 16.930 (0.575)GROUP C 6.324 6.552 6.746 5.531 (0.227) TOTAL 44.421 45.652 44.974 47.939 (1.230) 1st Valley Bank, Inc.
  • 5. MF Loan Portfolio as of April 2011 Amount Product) No. of Accts (millions) MEP 3,575 37.337 MAP 1,017 6.778 HMF 42 0.305 TOTAL 4,634 44.420 1st Valley Bank, Inc.
  • 6. Mobile Phone BankingBACKGROUND: Active participation in the mobilephone banking specialist program in Year 2008 -2009.ACCOMPLISHMENTS:  5 marketers deployed in different areas 1  2,989 MPB users registered 1  34 Merchants registered 3 1st Valley Bank, Inc.
  • 7. CHANNEL MANAGEMENTOBJECTIVE: To engage in channel managementto further deepen our impact in the communityBACKGROUND: Active participation in the revivalof the channel management project which lastedfrom Nov. 2010 to May 2011ACCOMPLISHMENTS (as of April 2011):  6 Merchants registered 7  ,853 MPB users registered 3  32 MPB users have availed of bank services 9 1st Valley Bank, Inc.
  • 8. Issue: Is the bank getting the impactit should? •  Are customers using the service in Requirements for success ways that reduce bank costs?• Customers •  Using CICOs to repay their loans? benefit Yes •  Using CICOs to put money into – More convenient their accounts? – Lower cost •  Are CICOs generating direct• Merchants benefit revenue? – New business •  Increasing deposits? Yes line •  Generating fee based revenue? – More customers •  Borrowing from the bank?• Bank benefits •  … or indirect revenue? – More customers ?? •  Cross-selling bank products to – Lower costs their clients? 1st Valley Bank, Inc.
  • 9. Impact depends upon the type of customer….123 1st Valley Bank, Inc.
  • 10. 1st Valley Bank, Inc.
  • 11. Activities of Channel Managers & AccountOfficers   irect Selling D 1st Valley Bank, Inc.
  • 12. Activities of Channel Managers & Account Officers K-Parties 1st Valley Bank, Inc.
  • 13. 4Ps: A conditional cashtransfer (CCT) Program 1st Valley Bank, Inc.
  • 14. 4P’s Through G-Cash: A bank service forcountryside clientelle 1st Valley Bank, Inc.
  • 15. 4P’s Through G-Cash Pay-out 1st Valley Bank, in partnership with GLOBE served these beneficiaries through GCash Unlike any GCash transaction, the service was done through laptops or netbooks for faster service Target time to complete transaction is 2 minutes per beneficiary A minimum of 1,600 beneficiaries can be served by 1st Valley Bank-G-cash team in a single day 1st Valley Bank, Inc.
  • 16. 4P’s: Municipalities Served # of Payout AmountMunicipality Venue Beneficiaries Date (millions) PitogoPitogo 2,096 23 Mar’11 4.490 Gymnasium MargosMargos 2,220 24 Mar’11 4.773 Gymnasium DumalinaoDimataling 3,231 30 Mar’11 6.716 BranchTukuran 2,834 6 Apr’11 Tukuran 6.052 1st Valley Bank, Inc.
  • 17. 4P’s: Zamboanga del Sur 1st Valley Bank, Inc.
  • 18. 4P’s: Zamboanga del Sur 1st Valley Bank, Inc.

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