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Mobile Banking Updates


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Mr. Anthony Petalcorin of MABS discuss updates on mobile banking platforms, financial education, and social networking to expand outreach.

Published in: Economy & Finance, Business
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Mobile Banking Updates

  1. 1. Mobile Banking Updates   Anthony Petalcorin  RBAP‐MABS     2011 RBAP‐MABS Regional Roundtable Conference  HyaA Hotel & Casino, Manila  November 9, 2011  
  2. 2. Mobile Phone Banking  Accredited Rural Banks      73 accredited Rural Banks  1,119 branches & other banking offices  Nationwide coverage
  3. 3. Updates: Outreach•  RBs registered over 297,000 clients & CCT recipients•  Over PhP12 Billion ($260 million) in mobile phone banking transactions via mobile money    
  4. 4. Updates: Accreditation Training •  GCash Accreditation Training •  August 25, 2011 @ RBAP Boardroom, Luzon •  September 9. 2011 @ Diamond Suite, Cebu •  October 28, 2011 @ Montevista Villa, Mimosa Clark •  1st Regional Smart Money Accreditation Training •  October 5, 2011 @ Naomi’s Botanical Garden, OzamizSESSION 6 
  5. 5. Updates: Channel Management Program •  5 banks completed the 6-month pilot phase •  Lessons Learnt and achievements: •  Develop merchant-clients into an “Cash In/Cash Out agent” •  Expands geographic coverage without building infrastructure •  CICO agents decongest branch lobby •  CICO agents refer new customer segments to the bank •  Next Steps: rollout to interested mobile phone banking accredited rural banksSESSION 6 
  6. 6. Determine MPB “Use Cases”•  Kapitbahay Banking “village banking”•  Make loan payments•  Pay employees’ salaries•  Pay utility bills via mobile phone•  Pay suppliers via GCASH (not checks or cash)•  Send money to relatives (remittance services)•  Provide info for a fee (balance inquiry)
  7. 7. Updates: Financial Education •  RBAP-MABS started working on the Financial Education Program. An effective FE Program can: •  Promote the benefits of shifting from traditional banking to mobile phone banking faster; •  Address the misconceptions that hinder MPB uptake and usage •  Be anchored on merchants, CICOs, resellers to teach clients and recruit potential clients.SESSION 6 
  8. 8. Updates: Financial Education •  Develop financial education toolkit •  Select and train pilot banks (3 MPB accredited rural bank) •  Test FE Toolkit with bank staff, clients and merchants •  Conduct focus group discussions for staff and clients •  Revise FE Toolkit Sample FE Toolkit For SavingsSESSION 6 
  9. 9. Updates: Smart Money Rollout    First Rural Bankers Smart Money Accreditation Workshop in Ozamiz City
  10. 10. Updates: RBAP FaceCard IniLaLve