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Mobile Banking Updates

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Mobile Banking Updates

  1. 1. Mobile Banking Updates   Anthony Petalcorin  RBAP‐MABS     2011 RBAP‐MABS Regional Roundtable Conference  HyaA Hotel & Casino, Manila  November 9, 2011   
  2. 2. Mobile Phone Banking  Accredited Rural Banks       73 accredited Rural Banks   1,119 branches & other banking offices   Nationwide coverage
  3. 3. Updates: Outreach •  RBs registered over 297,000 clients & CCT recipients •  Over PhP12 Billion ($260 million) in mobile phone banking transactions via mobile money    
  4. 4. Updates: Accreditation Training •  GCash Accreditation Training •  August 25, 2011 @ RBAP Boardroom, Luzon •  September 9. 2011 @ Diamond Suite, Cebu •  October 28, 2011 @ Montevista Villa, Mimosa Clark •  1st Regional Smart Money Accreditation Training •  October 5, 2011 @ Naomi’s Botanical Garden, Ozamiz SESSION 6 
  5. 5. Updates: Channel Management Program •  5 banks completed the 6-month pilot phase •  Lessons Learnt and achievements: •  Develop merchant-clients into an “Cash In/Cash Out agent” •  Expands geographic coverage without building infrastructure •  CICO agents decongest branch lobby •  CICO agents refer new customer segments to the bank •  Next Steps: rollout to interested mobile phone banking accredited rural banks SESSION 6 
  6. 6. Determine MPB “Use Cases” •  Kapitbahay Banking “village banking” •  Make loan payments •  Pay employees’ salaries •  Pay utility bills via mobile phone •  Pay suppliers via GCASH (not checks or cash) •  Send money to relatives (remittance services) •  Provide info for a fee (balance inquiry)
  7. 7. Updates: Financial Education •  RBAP-MABS started working on the Financial Education Program. An effective FE Program can: •  Promote the benefits of shifting from traditional banking to mobile phone banking faster; •  Address the misconceptions that hinder MPB uptake and usage •  Be anchored on merchants, CICOs, resellers to teach clients and recruit potential clients. SESSION 6 
  8. 8. Updates: Financial Education •  Develop financial education toolkit •  Select and train pilot banks (3 MPB accredited rural bank) •  Test FE Toolkit with bank staff, clients and merchants •  Conduct focus group discussions for staff and clients •  Revise FE Toolkit Sample FE Toolkit For Savings SESSION 6 
  9. 9. Updates: Smart Money Rollout    First Rural Bankers Smart Money Accreditation Workshop in Ozamiz City
  10. 10. Updates: RBAP FaceCard IniLaLve  

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