An Integrated Marketing Communications Plan as Dreamt Up by Love Consulting Group

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Love Consulting Group shares ideas on creating an integrated marketing communication plan for your small business.

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An Integrated Marketing Communications Plan as Dreamt Up by Love Consulting Group

  1. 1. An Integrated Marketing Campaign as Dreamt up by love consulting group<br />yourLCG.com<br />Facebook.com/yourLCG<br />Twitter.com/LoveConsulting<br />Bit.ly/yourLCGapp<br />
  2. 2. You can't expect to meet the challenges of today<br />with yesterday's tools<br />and expect to be in business tomorrow.<br />
  3. 3. Set a budget<br />Know what you want to accomplish<br />Get Creative<br />Have a plan and an editorial calendar<br />Be prepared to adapt<br />
  4. 4. Update Logo<br />Prepare ahead for a variety of formats<br />Mobile App<br />Website Header<br />E-Newsletter Header<br />
  5. 5. Update or Redesign Website<br />Make it Social<br />Build it on Wordpress<br />Because it is so easily adaptable<br />Awesome for SEO purposes<br />Easy to build ipadand mobile versions<br />Make sure to have a Blog<br />
  6. 6. Mobile apps are the next big “must have”<br />Less expensive than you think<br />Can be used to share exclusive content and offers<br />Can meet the needs of your imagination<br />
  7. 7. Set up all social media sites<br />Link them all to website and mobile app<br />Use iFrame Tabs <br />Mini-Website within FB <br />YouTube Page<br />Use ads on Facebook, LinkedIn, etc<br />
  8. 8. Follow your editorial calendar<br />Create content regularly<br />Stay up to date on what is going on in community, state, country, world, trends, etc<br />Think of:<br />Slide share<br />Blog posts<br />Videos<br />Pictures<br />E-newsletters<br />Events<br />Twitter Chat<br />Facebook Q&A<br />
  9. 9. Add in some guerilla marketing<br />This is where you can really go crazy<br />Think of how people use stuff that is related to your company<br />How can you play on that use<br />How can you inundate the community with your product<br />How can your product solve a problem<br />Again, go crazy and be brave<br />
  10. 10. Participate in Trade Shows, Events, Community<br />Have interactive ability at your booth<br />TwitterFountain<br />Twitter Meetup<br />Interview people at your booth on video – share it live!<br />Computer/iPad for people to interact with you online from your booth<br />QR code fun<br />Contact vCard on nametag<br />Use them on print material specific to event – ie landing page for white paper specific to needs of target consumer or your mobile app<br />Include QR code and Twitter Meetup info in your sponsorship spot in program<br />
  11. 11. If you host a conference<br />You can do all that I just mentioned and…<br />Offer free registration, ½ off registration, etc to video contest winners…your attendees become your marketing and PR<br />Put the conference agenda on your mobile app<br />Make the sponsorship benefits highly social and interactive (this can pay for your marketing)<br />Assign a hashtag to the event and publicize it<br />Create a “street team” of attendees who are willing to drive the Twitter conversation<br />
  12. 12. Host Webinars<br />Make them valuable – but make them want more from you…<br />Make them free but do collect name, email, and ask if they are a decision maker regarding purchasing your product<br />Integrate a Twitter chat into the webinar<br />Follow up with all attendees<br />
  13. 13. Anytime you can participate in a Twitter chat that is relevant to your industry or community – DO SO!<br />Host Twitter chats for your consumers and your fellow industry professionals<br />Do they same on Facebook as a Q&A<br />Be open to BlogTalkRadio<br />
  14. 14. Integrate Social Links and QR Codes on:<br />Signs in business<br />Invoices<br />Business cards<br />Any mailings (gasp!)<br />Newspaper ads<br />Magazine ads<br />Promotional materials<br />T-shirts<br />Sponsorship media space<br />Event signs<br />Event programs<br />Directly on product<br />
  15. 15. For more ideas visit:<br />yourLCG.com<br />Facebook.com/yourLCG<br />Twitter.com/LoveConsulting<br />Bit.ly/yourLCGapp<br />YouTube.com/LoveConsulting<br />

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