1. App
Revolu*on:
New
World
New
Way
of
Opera*ng
Business
Photo
by
Chris
Crea*
By
Louisa
Walch

2. We live in an
increasingly Mobile
World
Photo
by
Pierre
Me*vier
C

3. And Businesses need to adapt
Photo
by
Cloudtail
www.black*ger
Commons
License
via
Flickr

4. “A decade ago, we
never though it
possible. Today, we
wonder how we ever
managed without apps”
– Danny Keens, Producer
at 60 Minutes

5. Having
information at
our fingertips
is becoming the
norm.

6. “91% of adults have their mobile
device within arms reach 24/7”
-Huzzah Media

7. Increase
in
mobile
internet
usage
Source:
Stergling
Greg:
Marke*ng
Land

8. “9
out
of
10
mobile
app
searches
lead
to
ac*on,
more
than
half
lead
to
a
purchase!”
-Huzzah Media
Photo
Tim
Reckman
Commons
Lice
Flickr

9. Mobile app
development is a
useful investment for
businesses
Photo
by
James
Commons
License
via
Flickr

10. Increase in
number of
tablet users

11. Apps have
changed how we
live our lives

12. Apps
are
created
to
help
others
and
need
to
be…

13. universally
usable
Efficient
Useful

14. Increase
in
the
number
of
business
apps
“CIO
predict
50%
increase
in
number
of
business
apps
due
to
customer
demand”
-­‐Microfocus
Photo
by
Gordon
Hammond
License
via
Flickr

15. Operational efficiency trumps
customer retention as the main
reason to go mobile: In order
of priority, CIOs want to
support mobile applications to
improve operational
efficiency, improve
operational cost-
effectiveness, capture new
customers, and retain
existing customers.
– Microfocus
Photo
JD
Hancock
Commons
License
via
Fl

16. “Apps
are
low
costs”
• Low
Cost
Apps

17. Photo
by
Gesa
Heselman
License
via
Flickr
Apps
are
like
valets,
expected
to
serve
people
whenever
and
wherever
they
are,
on
whatever
device
they
have
-­‐CSC

18. New
possibili*es
for
crea*ng
revenues
and
services,
it’s
about
making
people’s
lives
easier.

19. • “The
Apps
Revolu*on
is
not
just
about
apps.
It
is
about
business
change:
crea*ng
new
experiences,
inven*ng
new
products
and
services,
redefining
customer
service,
and
improving
produc*vity
and
efficiency.
It
is
about
building
new
and
be]er
ways
of
using
modern
technologies,
and
about
applying
IT
to
en*rely
new
realms.”
• CSC

20. INVEST
IN
APPS
FOR
YOUR
BUSINESS!

21. Sources
Sterling,
Greg.
(2013).
“Mobile
Now
28%
of
Total
Web
Trafic”.
Marek&ng
Land.
Retrieved
from
h]p://marke*ngland.com/mobile-­‐traffic-­‐
now-­‐28-­‐percent-­‐of-­‐total-­‐report-­‐64218
Alice Jackson. (2013) Mobile Apps and Busienss. Retrieved from http://
www.microfocus.com/about/press/pressreleases/2013/pr140520131001.aspx
n.A. (2014) CSC. Retrieved from
http://www.csc.com/innovation/insights/103045-apps_revolution#..