Going Mobile First
And What it Means for Your Business

Presented by Jordan McNamara

#BarCampCV
Background

Growth

Focus

@jordan_mcn
Web Designer
UNIBusiness Alum
Lover of all things mobile

Innovation
Background

Growth

Focus

cy·borg
a person whose body contains
mechanical or electrical devices and
whose abilities are g...
Background

Growth

Focus

Innovation

1,200 Petabyte
Or

1.2583e+9 Gigabytes
Of data on the internet
Background

Growth

Focus

Innovation

147,900,000
U.S. Smartphone Owners
Background

Growth

Focus

Innovation

How many years will did it take for mobile to reach
mass market?

A.  20 years
B.  ...
Background

Growth

Focus

Innovation

How many years will did it take for mobile to reach
mass market?

A.  20 years
B.  ...
Background

Growth

Focus

Mobile First
Making mobile a priority rather than a
afterthought in order to capitalize the
gro...
Background

Growth

Focus

Innovation

Google programmers are doing
work on mobile applications first,
because they are be...
Background

Growth

Focus

Growth
Opportunity

Innovation
Background

Growth

Focus

378,000
Babies born every day

1,000,000
Androids activated every day

Innovation
Background

Growth

30%

Focus

Innovation

The average website
receive 30% of its
traffic from mobile
devices	
  
Background

Growth

Focus

-20%
Home usages of desktop computers has
dropped over 20% since 2008	
  

Innovation
Background

Growth

Focus

Innovation

•  Amazon: over $1 billion spent via mobile
devices in the past 12 month
•  Google:...
Background

Growth

Focus

Innovation
Background

Growth

Focus

Focus
Constraints

Innovation
Background

Data

Growth

Focus

Size

Innovation

Attention
Background

Growth

Focus

Innovation
Background

Growth

Focus

Innovation
Background

Growth

Focus

Innovation
Background

Growth

Focus

Innovation
Background

Growth

Desktop First

Focus

Innovation

Mobile First

body {!
!background:url(/images/
!huge-image.png) no-r...
Background

Growth

Focus

Innovation
Background

Growth

Focus

Innovation

Google penalizes non
mobile sites
It’s harder for users to access the content
they ...
Background

Growth

Focus

1
2
3
4
5

35% CTR
15% CTR
10% CTR
7% CTR
5% CTR

Innovation
Background

Growth

Focus

•  84% at home
•  80% during misc. times
•  74% waiting in lines
•  64% at work

Innovation
Background

Growth

Focus

Innovation
Capabilities

Innovation
Background

Growth

Desktop

Focus

Innovation

Mobile
Background

Growth

Focus

Innovation
Background

Growth

Focus

Innovation
Background

Growth

Focus

Innovation
Background

Growth

Focus

Innovation
Questions?
@jordan_mcn
Jordanmcnamara.com
Going Mobile First And What it Means for Your Business
Going Mobile First And What it Means for Your Business
Going Mobile First And What it Means for Your Business
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Going Mobile First And What it Means for Your Business

  1. 1. Going Mobile First And What it Means for Your Business Presented by Jordan McNamara #BarCampCV
  2. 2. Background Growth Focus @jordan_mcn Web Designer UNIBusiness Alum Lover of all things mobile Innovation
  3. 3. Background Growth Focus cy·borg a person whose body contains mechanical or electrical devices and whose abilities are greater than the abilities of normal humans Innovation
  4. 4. Background Growth Focus Innovation 1,200 Petabyte Or 1.2583e+9 Gigabytes Of data on the internet
  5. 5. Background Growth Focus Innovation 147,900,000 U.S. Smartphone Owners
  6. 6. Background Growth Focus Innovation How many years will did it take for mobile to reach mass market? A.  20 years B.  12 years C.  7 years D.  3 years
  7. 7. Background Growth Focus Innovation How many years will did it take for mobile to reach mass market? A.  20 years B.  12 years C.  7 years D.  3 years
  8. 8. Background Growth Focus Mobile First Making mobile a priority rather than a afterthought in order to capitalize the growth and opportunities of the medium Innovation
  9. 9. Background Growth Focus Innovation Google programmers are doing work on mobile applications first, because they are better apps and that's what top programmers want to develop. –Eric Schmidt, Google Chairman
  10. 10. Background Growth Focus Growth Opportunity Innovation
  11. 11. Background Growth Focus 378,000 Babies born every day 1,000,000 Androids activated every day Innovation
  12. 12. Background Growth 30% Focus Innovation The average website receive 30% of its traffic from mobile devices  
  13. 13. Background Growth Focus -20% Home usages of desktop computers has dropped over 20% since 2008   Innovation
  14. 14. Background Growth Focus Innovation •  Amazon: over $1 billion spent via mobile devices in the past 12 month •  Google: mobile searches grew 130% in Q3 2010 •  Pandora: 50% of total user base subscribes to the service on mobile •  • Email: 70% of smartphone users have accessed email on mobile device
  15. 15. Background Growth Focus Innovation
  16. 16. Background Growth Focus Focus Constraints Innovation
  17. 17. Background Data Growth Focus Size Innovation Attention
  18. 18. Background Growth Focus Innovation
  19. 19. Background Growth Focus Innovation
  20. 20. Background Growth Focus Innovation
  21. 21. Background Growth Focus Innovation
  22. 22. Background Growth Desktop First Focus Innovation Mobile First body {! !background:url(/images/ !huge-image.png) no-repeat! }! body {! !background:url(/images/ !mobile-image.png)! !no-repeat! }! @media only screen and (! !max-width: 400px) {! !! !body {! ! !background:url(! ! !/images/mobile-image.png)! ! !no-repeat !important! !}! }! @media only screen and (! !min-width: 875px) {! !! !body {! ! !background:url(! ! !/images/huge-image.png)! ! !no-repeat !important! !}! }!
  23. 23. Background Growth Focus Innovation
  24. 24. Background Growth Focus Innovation Google penalizes non mobile sites It’s harder for users to access the content they want, which can be frustrating and ultimately lead to site abandonment. Fast and optimized pages lead to higher visitor engagement, retention, and conversions.  
  25. 25. Background Growth Focus 1 2 3 4 5 35% CTR 15% CTR 10% CTR 7% CTR 5% CTR Innovation
  26. 26. Background Growth Focus •  84% at home •  80% during misc. times •  74% waiting in lines •  64% at work Innovation
  27. 27. Background Growth Focus Innovation Capabilities Innovation
  28. 28. Background Growth Desktop Focus Innovation Mobile
  29. 29. Background Growth Focus Innovation
  30. 30. Background Growth Focus Innovation
  31. 31. Background Growth Focus Innovation
  32. 32. Background Growth Focus Innovation
  33. 33. Questions? @jordan_mcn Jordanmcnamara.com

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