Live+Social - Get Your Staff Social Or Fail - Workshop - Digital In Kent

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Live+Social - Get Your Staff Social Or Fail - Workshop - Digital In Kent

  1. 1. 1Get Your Staff Social or FailJonnie Jensen – Digital Coach01622 201889jonniejensen@liveandsocial.comhttp://liveandsocial.comPresentation available at:http://linkedIn.com/in/jonniejensen
  2. 2. 2http://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensenhttp://liveandsocial.com01622 201889Threat of a non-social team• Agile young companies• Customer attention• Industry awareness• Online reputation – you cant catch up• Influence score effects brand equity• Access to suppliers• Collaboration and innovation• Speed to market• Business intelligence
  3. 3. 3http://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensenhttp://liveandsocial.com01622 201889Resistance to social media• Too busy• Not relevant to role / I’m not in sales• Customers are not using it• It wont help me achievable measurable targets• I’m too old / not technical• Mobile phones are just for phone calls• I’m not a writer• I don’t want my face on the internet• I’m shy
  4. 4. 4http://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensenhttp://liveandsocial.com01622 201889Brand vs Personal Brand• People no longer trust brands• Brands try to be more social• People becoming more like brands• The halo effect – which is more important?• Loyalty of community• Attracts key influencers• “The masses follow the few”
  5. 5. 5http://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensenhttp://liveandsocial.com01622 201889Social media creates culture• Strengthens and adds value– Supportive– Continuous learning– Collaborative work practices– Customer service orientated– Empowered– Trusted– Productive– Happy– Loyal
  6. 6. 6http://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensenhttp://liveandsocial.com01622 201889The components of influence• Personal brand• Values skills and experience• Networked• Open Random and Supportive• Reach• Reputation• Trust• Value
  7. 7. 7http://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensenhttp://liveandsocial.com01622 201889Benefit of social media• (re)Discover passion• Acknowledged and valued• Confidence• Knowledge• Productive• Reputation• In demand• Job satisfaction• Happy
  8. 8. 8http://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensenhttp://liveandsocial.com01622 201889Actions to take• Establish a cause• Define the company culture• Lead by example• Empower team to make a difference• Focus on goals• Job remit and measurable targets• Training and support• Incentives and acknowledgement• Have fun
  9. 9. 9http://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensenhttp://liveandsocial.com01622 201889Actions for staff to take• Effective profile on LinkedIn and Google+• Profile picture and bio – saved on desktop• Define their skills, passion and value they add• Build online network• Read industry blogs and comment• Create content• Start sharing content• Engage with people online• Commit 30-60 minutes per day
  10. 10. 10Let Live+Social help you lead and developyour teams social media presenceJonnie Jensen – Digital Coach01622 201889jonniejensen@liveandsocial.comhttp://liveandsocial.comPresentation available at:http://linkedIn.com/in/jonniejensenhttp://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensenhttp://liveandsocial.com01622 201889

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