1. 1
Get Your Staff Social or Fail
Jonnie Jensen – Digital Coach
01622 201889
jonniejensen@liveandsocial.com
http://liveandsocial.com
Presentation available at:
http://linkedIn.com/in/jonniejensen

2. 2
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
http://liveandsocial.com
01622 201889
Threat of a non-social team
• Agile young companies
• Customer attention
• Industry awareness
• Online reputation – you cant catch up
• Influence score effects brand equity
• Access to suppliers
• Collaboration and innovation
• Speed to market
• Business intelligence

3. 3
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
http://liveandsocial.com
01622 201889
Resistance to social media
• Too busy
• Not relevant to role / I’m not in sales
• Customers are not using it
• It wont help me achievable measurable targets
• I’m too old / not technical
• Mobile phones are just for phone calls
• I’m not a writer
• I don’t want my face on the internet
• I’m shy

4. 4
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
http://liveandsocial.com
01622 201889
Brand vs Personal Brand
• People no longer trust brands
• Brands try to be more social
• People becoming more like brands
• The halo effect – which is more important?
• Loyalty of community
• Attracts key influencers
• “The masses follow the few”

5. 5
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
http://liveandsocial.com
01622 201889
Social media creates culture
• Strengthens and adds value
– Supportive
– Continuous learning
– Collaborative work practices
– Customer service orientated
– Empowered
– Trusted
– Productive
– Happy
– Loyal

6. 6
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
http://liveandsocial.com
01622 201889
The components of influence
• Personal brand
• Values skills and experience
• Networked
• Open Random and Supportive
• Reach
• Reputation
• Trust
• Value

7. 7
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
http://liveandsocial.com
01622 201889
Benefit of social media
• (re)Discover passion
• Acknowledged and valued
• Confidence
• Knowledge
• Productive
• Reputation
• In demand
• Job satisfaction
• Happy

8. 8
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
http://liveandsocial.com
01622 201889
Actions to take
• Establish a cause
• Define the company culture
• Lead by example
• Empower team to make a difference
• Focus on goals
• Job remit and measurable targets
• Training and support
• Incentives and acknowledgement
• Have fun

9. 9
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
http://liveandsocial.com
01622 201889
Actions for staff to take
• Effective profile on LinkedIn and Google+
• Profile picture and bio – saved on desktop
• Define their skills, passion and value they add
• Build online network
• Read industry blogs and comment
• Create content
• Start sharing content
• Engage with people online
• Commit 30-60 minutes per day

10. 10
Let Live+Social help you lead and develop
your teams social media presence
Jonnie Jensen – Digital Coach
01622 201889
jonniejensen@liveandsocial.com
http://liveandsocial.com
Presentation available at:
http://linkedIn.com/in/jonniejensen
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
http://liveandsocial.com
01622 201889