Business & experience design - in a multi-device world

BUSINESS & EXPERIENCE
DESIGN | in a multi-device world
Natural progression of design, development & business
Linus öhman
User Experience Designer
2014
DIGITAL

DESIGN
...
DIGITALin a multi-device world

:
DEAD

DESIGN
DEAD
Rant about monks, Gutenberg, print and early web design.
Rant

DESIGN
DEAD
Words, some illustrations, and a lot more text.
Rant

DESIGN
DEAD
Digital experiences must translate and adapt to multiple devices.
Rant > translate

DESIGN
DEAD
Message
must
translate
Digital experiences
must translate
Digital experiences
must translate on
multiple devices.
D DE
AD
DESIGN
DEAD
Rant > translate
(responsive)
Small BigMiddle

DESIGN
DEAD
You
are
here
You went
here and did this
Where you’ve been
and where you are
going
D DE
AD
DESIGN
DEAD
Rant > translate
Everywhere Inside, companion Stationary
(adaptive)

DESIGN
DEAD
On the
fly
On the five
Long haul
D DE
AD
DESIGN
DEAD
Rant > translate
Quick - to the point Quick - more data and details Long term - all data and details
And situations.

DESIGN
DEAD
Why?
Rant > translate

DESIGN
DEAD
Because the choice is in the hands of the user.
Rant > translate > User

DESIGN
DEAD
Can you do this in Photoshop?
Rant > translate > User > Buzzwords > Not in photoshop

DESIGN
DEAD
Rant > translate > User > Buzzwords > Not in photoshop > Philosophy
It’s not a software, it’s a philosophy.

DESIGN
DEAD
It’s not a software, it’s a methodology.

DESIGN
DEAD
It’s not a software, it’s a way of work.

BUSINESS
...

:
DYING

The product may be a wooden spoon.
golden car
green mango
glowing lipstick
business...
BUSINESS
DYING

The business is still digital.
business is digital
BUSINESS
DYING

People mix physical and digital life interchangeably.
business is digital
BUSINESS
DYING

The challenge is the bridge between digital and physical.
business is digital > Challenge
BUSINESS
DYING

The challenge is the bridge between digital physical.
USINESS
DYING
business is digital > Challenge
BUSINESS
DYING

business is digital > Challenge > extending reality
Digital experiences must extend and complement physical reality.
BUSINESS
DYING

This goes
there... The teams task
realtime
All operations tasks
Real time and planning
D DE
AD
DESIGN
DEAD
BUSINESS
DYING
Personal enabler Middle management enabler Operational management enabler

Don’t
forget
Timeline, alerts,
context, step by
step
Overview, alerts,
statistics feedback
D DE
AD
DESIGN
DEAD
Personal enabler Middle management enabler Operational management enabler
BUSINESS
DYING

Bonus round:

DEVELOPMENT
...

In the real world, you don’t start building a city without a plan.

In the digital world, it happens all the time.

Don’t do it.

Don’t do it!

Make a plan.

Based on what you got, and where you want to go.

(Current insights)

(Current insights) (Vision of the future)

When the plan is drafted, remove all features but the most essential.

Implement the most important first - make it work on all supported devices.

Implement the most important first - make it work on all supported devices.
If this seems impossible, you have either the wrong design methodology or the
wrong technology.

Iterate and learn - pivot or keep going.

Take what you have learned and implement more features with that in mind.

Parting words:

DOCUMENTATION
...
DESIGN

W
NEVER
DIE!

J .

I ’ :
DEAD

Thanks for your time!
Linus öhman
User Experience Designer

Business & experience design - in a multi-device world

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