A deck I made for a speaking engagement. Sharing my thoughts on where design, development and business where at in 2014. Got stuck in a private folder but now set free and available to all.

1. BUSINESS & EXPERIENCE
DESIGN | in a multi-device world
Natural progression of design, development & business
Linus öhman
User Experience Designer
2014
DIGITAL

2. DESIGN
...
DIGITALin a multi-device world

3. :
DEAD
DIGITALin a multi-device world

4. DESIGN
DEAD
Rant about monks, Gutenberg, print and early web design.
Rant
DIGITALin a multi-device world

5. DESIGN
DEAD
Words, some illustrations, and a lot more text.
Rant
DIGITALin a multi-device world

6. DESIGN
DEAD
Digital experiences must translate and adapt to multiple devices.
Rant > translate
DIGITALin a multi-device world

7. DESIGN
DEAD
Message
must
translate
Digital experiences
must translate
Digital experiences
must translate on
multiple devices.
D DE
AD
DESIGN
DEAD
Rant > translate
(responsive)
Digital experiences must translate and adapt to multiple devices.
Small BigMiddle
DIGITALin a multi-device world

8. DESIGN
DEAD
You
are
here
You went
here and did this
Where you’ve been
and where you are
going
D DE
AD
DESIGN
DEAD
Rant > translate
Everywhere Inside, companion Stationary
Digital experiences must translate and adapt to multiple devices.
(adaptive)
DIGITALin a multi-device world

9. DESIGN
DEAD
On the
fly
On the five
Long haul
D DE
AD
DESIGN
DEAD
Rant > translate
Quick - to the point Quick - more data and details Long term - all data and details
Digital experiences must translate and adapt to multiple devices.
And situations.
DIGITALin a multi-device world

10. DESIGN
DEAD
Why?
Rant > translate
DIGITALin a multi-device world

11. DESIGN
DEAD
Because the choice is in the hands of the user.
Rant > translate > User
DIGITALin a multi-device world

12. DESIGN
DEAD
Because the choice is in the hands of the user.
Rant > translate > User
DIGITALin a multi-device world

13. DESIGN
DEAD
Because the choice is in the hands of the user.
Rant > translate > User
DIGITALin a multi-device world

14. DESIGN
DEAD
Because the choice is in the hands of the user.
Rant > translate > User
DIGITALin a multi-device world

15. DESIGN
DEAD
Can you do this in Photoshop?
Rant > translate > User > Buzzwords > Not in photoshop
DIGITALin a multi-device world

16. DESIGN
DEAD
Rant > translate > User > Buzzwords > Not in photoshop > Philosophy
It’s not a software, it’s a philosophy.
DIGITALin a multi-device world

17. DESIGN
DEAD
It’s not a software, it’s a methodology.
Rant > translate > User > Buzzwords > Not in photoshop > Philosophy
DIGITALin a multi-device world

18. DESIGN
DEAD
It’s not a software, it’s a way of work.
Rant > translate > User > Buzzwords > Not in photoshop > Philosophy
DIGITALin a multi-device world

19. BUSINESS
...
DIGITALin a multi-device world

20. :
DYING
DIGITALin a multi-device world

21. The product may be a wooden spoon.
golden car
green mango
glowing lipstick
business...
BUSINESS
DYING
DIGITALin a multi-device world

22. The business is still digital.
business is digital
BUSINESS
DYING
DIGITALin a multi-device world

23. People mix physical and digital life interchangeably.
business is digital
BUSINESS
DYING
DIGITALin a multi-device world

24. The challenge is the bridge between digital and physical.
business is digital > Challenge
BUSINESS
DYING
DIGITALin a multi-device world

25. The challenge is the bridge between digital physical.
USINESS
DYING
business is digital > Challenge
BUSINESS
DYING
DIGITALin a multi-device world

26. business is digital > Challenge > extending reality
Digital experiences must extend and complement physical reality.
BUSINESS
DYING
DIGITALin a multi-device world

27. Digital experiences must extend and complement physical reality.
This goes
there... The teams task
realtime
All operations tasks
Real time and planning
D DE
AD
DESIGN
DEAD
BUSINESS
DYING
business is digital > Challenge > extending reality
Personal enabler Middle management enabler Operational management enabler
DIGITALin a multi-device world

28. Digital experiences must extend and complement physical reality.
Don’t
forget
Timeline, alerts,
context, step by
step
Overview, alerts,
statistics feedback
D DE
AD
DESIGN
DEAD
business is digital > Challenge > extending reality
Personal enabler Middle management enabler Operational management enabler
BUSINESS
DYING
DIGITALin a multi-device world

29. Bonus round:
DIGITALin a multi-device world

30. DEVELOPMENT
...
DIGITALin a multi-device world

31. :
DEAD
DIGITALin a multi-device world

32. In the real world, you don’t start building a city without a plan.
DIGITALin a multi-device world

33. In the digital world, it happens all the time.
DIGITALin a multi-device world

34. Don’t do it.
DIGITALin a multi-device world

35. Don’t do it.
DIGITALin a multi-device world

36. Don’t do it!
DIGITALin a multi-device world

37. Make a plan.
DIGITALin a multi-device world

38. Based on what you got, and where you want to go.
DIGITALin a multi-device world

39. Based on what you got, and where you want to go.
DIGITALin a multi-device world
(Current insights)

40. Based on what you got, and where you want to go.
DIGITALin a multi-device world
(Current insights) (Vision of the future)

41. When the plan is drafted, remove all features but the most essential.
DIGITALin a multi-device world

42. Implement the most important first - make it work on all supported devices.
DIGITALin a multi-device world

43. Implement the most important first - make it work on all supported devices.
DIGITALin a multi-device world

44. Implement the most important first - make it work on all supported devices.
If this seems impossible, you have either the wrong design methodology or the
wrong technology.
DIGITALin a multi-device world

45. Iterate and learn - pivot or keep going.
DIGITALin a multi-device world

46. Take what you have learned and implement more features with that in mind.
DIGITALin a multi-device world

47. Parting words:
DIGITALin a multi-device world

48. DOCUMENTATION
...
DESIGN
DIGITALin a multi-device world

49. W
NEVER
DIE!
DIGITALin a multi-device world

50. J .
DIGITALin a multi-device world

51. I ’ :
DEAD
DIGITALin a multi-device world

52. Thanks for your time!
Linus öhman
User Experience Designer
DIGITALin a multi-device world