Top 10 Campaign Activities


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Top 10 Campaign Activities

  1. 1. 5555555555555555555555555555555555555555555555555555555Campaign Top 10 ActivitiesM Fill out, on time, compilation booklet being ost of the cam- paign mater- 1 all required legal paperwork. It’s a hassle, and as Libertarians filled with “the Libertarian candidate did not respond to the survey.” Answering theial in this package, we tend to look on campaign questions in a forthrightwhile applicable forall levels of cam- The Top 10 reporting as just so much more governmental red tape. manner can garner you some positive publicity even from But the “all publicity is good groups that are not inpaigns, is geared activities publicity” theory falls flat when the story is about you general agreement with our party’s positions.toward the seriouscandidate running for all being fined for not filling out your disclosure forms. Plus, If you have trouble with any survey questions due toin a local race. The more you follow LP infor- campaign disclosure laws actually serve as restraints on political power, and on tricky wording, feel free to contact LP National Director Ron Crickenberger forthe campaign techniquesand activities in the mational that level at least could be supported by Libertarians. assistance. Call him at: s (202) 333-0008 Ext. 227.manual, the more suc- candidates s Or via e-mail at: 2 Return all media RonCrickenberger@hq.LP.orgcessful your campaign calls promptly.will be. The opportunity Attend all candi- But at this stage ofour party’s development,many of our campaigns the Party in terms of public and media expo- for “free” media exposure is one of the most valid reasons for running an informational 4 date forums to which you are invited. This is anotherare of the limited, or sure. But even strictly or paper campaign. If you do avenue for easy publicity that“informational” type. “paper” campaigns not return calls quickly, this should never be passed up. taints the reporter’s view not It’s not the people in the liveThese campaigns serve should have goals and only of your campaign, but of audience that are important;valuable functions for standards. Libertarians in general. they are usually candidate The first five items on supporters who already have our top ten list comprise 3 Answer all candi- their minds made up. But the a “must do” for all date surveys you forums are covered by Libertarian campaigns. receive. Some of media, who will spread the them may seem irrelevant, message to people who and others may have ques- haven’t made up their minds tions worded in such a way about which candidate to as to not really allow a support. Written by Libertarian answer. Ron Crickenberger But nothing looks worse than an organization’s survey
  2. 2. Get a good “head 5 important for the LP’s long- prepare one for Libertarians, shot” photo term success. I encourage and another for the general done, preferably you to include an LP mem- public. For bonus points, joinby a professional. You’ll bership form on any literature. Toastmasters, which willneed it to graduate from a probably lead to speakingstrictly paper campaign to a engagements itself. 7 Prepare a newshigher-level informational release aboutcampaign. The photo should your candidacy. Raise at leastbe included in any mailingsor press releases sent to themedia. It will increase the If your campaign covers only a small area, hand deliver as many press releases as 10 some money for your campaign. The program described in thechances of newspaper possible (along with photo). enclosed flier “Raising Moneycoverage. Use this as a way to intro- Quickly: Raising Your First O Plus, the Libertarian Party nce you’ve met duce yourself to local $2,500 in Seven Days” willmight be able to use your reporters. Basic news release work for you as it has forphoto for inclusion in these mini- structure is covered in your hundreds of other candi-publicity campaigns that we mum requirements campaign manual. dates. You simply have tocan handle for you. Please use it. Nothing will push your for a campaign, 8send us your photo ASAP, to Prepare a press campaign further than usingRon Crickenberger at: kit. This should other people’s money tos Libertarian Party here are the next include your spread the Libertarian2600 Virginia Avenue, NW steps you should photo, your announcement message.Suite 100 news release, and a list ofWashington DC 20037. take to move your short quotes from you on the campaign to the issues you’ll be stressing in your campaign. This is also next level of success. the stage where you should be preparing a brochure or Set goals for your 6 campaign. Set aggressive but realistic goals — ones that campaign card. You may also wish to include the LP’s history sheet and other party literature. (See the enclosed are appropriate for your order form.) expected level of activity. Don’t set a goal to win unless you intend to be at least as active as the major party candidates. 9 Write a “stump” speech. This is your basic cam- paign speech, which explains All goals should be in who you are, why you’re terms of specific numbers. running, and what you would Good goals for informational do if elected. You should level campaigns could be to win your home precinct, to increase your vote totals by a certain percentage over previous Libertarian cam- paigns in your area, to do a certain number of media interviews, or to increase LP A P R O D U C T I O N O F membership in your area by The National LP Headquarters a certain number. 2600 V I R G I N I A A V E N U E , NW, S U I T E 100 The latter is particularly W A S H I N G T O N , DC 20037 P H O N E : (2 02) 333-0008 F A X : (202) 333- 0072 • WWW.LP.ORG