Laura Klein, Users Know , @lauraklein Most founders want to build a billion dollar business, but they sometimes forget that giants like Facebook didn’t start out as giants. In this talk, Laura Klein, author of UX for Lean Startups, outlines some of the most important strategies that companies used to build and learn before they grew. .

1. So, you want to be the
next Facebook…

2. Who are you, exactly?
Build
Better
Products
(Coming Soon!)

3. Patterns!
“It’s going to be huge!”

4. Is it, though?
“It’s going to be huge!”

6. Harvard Students
Grandparents
Parents
Millennials
Generation X
Advertisers
Brands
Developers
Partners
Teens
Groups
Pets
Social Media Experts
Mobile Only Users
International Users
Messenger Only Users
Power Users
New Users
Occasional Users
Trolls

7. Grandparents
Parents
Millennials
Generation X
Advertisers
Brands
Developers
Partners
Teens
Groups
Pets
Social Media Experts
Mobile Only Users
International Users
Messenger Only Users
Power Users
New Users
Occasional Users
Trolls
Harvard Students

8. thefacebook
Circa 2005
Image from the Internet Archive

9. thefacebook
Circa 2005
Image from the Internet Archive
Still worried about
launching too early?

10. Smart. You’re starting small!

12. Cool! You’re solving a real problem
for a team!

14. ROOM
FOR RENT

15. Nice. You’re doing it yourself.

17. You know Ryan’s here,
right?

18. Great! You’re building a community.

19. Patterns!

22. Does it Move the Needle?

23. Probably won’t be a
thing…

24. Probably won’t be a
thing…

25. Winter is coming…

26. Just copy Facebook…

27. Just copy Facebook…
NOPE!

28. Just Remember

29. Big Things Start Small

30. Big Things Start Small

31. Big Things Start Small

32. Big Things Start Small

33. thefacebook
Circa 2005
Image from the Internet Archive

34. Books!

35. Global Things Start Locally

37. You are cordially invited…

38. Yes, please!

39. Automated Things Start Manually

40. How about a
concierge test?

41. A Billion Customers Starts at One
1 1,000,000,000

44. Let’s Recap…

45. Big Things Start Small

46. Big Things Start Small
Global Things Start Locally

47. Big Things Start Small
Global Things Start Locally
Automated Things Start Manually

48. Big Things Start Small
Global Things Start Locally
Automated Things Start Manually
One Billion Customers Starts with One

49. Big Things Start Small
Global Things Start Locally
Automated Things Start Manually
One Billion Customers Starts with One

50. BUILD THE NEXT BIG THING!

51. Laura Klein
@lauraklein
laura@usersknow.com
http://www.usersknow.com
Build Better
Products
(Coming Soon!)