SlideShare a Scribd company logo
the building blocks of 
community 
Ryan Hoover,! 
Founder of Product Hunt! 
! 
@rrhoover
a little about me… 
SE STARTUP EDITION 
Hooked: How to Build 
Habit-Forming Products 
@rrhoover
@rrhoover 
an idea
the “20 minute” MVP 
@rrhoover 
first version:
@rrhoover
@rrhoover 
10K+ products posted 
50K+ comments 
450K+ upvotes 
15M+ visits to products
@rrhoover 
three stages of 
community
@rrhoover 
1st stage of community 
friends 
& friends of friends 
! 
" 
# 
$ 
% 
& 
' 
( 
) 
*
@rrhoover 
2nd stage of community 
town hall 
! 
) ! 
# 
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# 
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3rd stage of community 
platform 
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@rrhoover 
tactics for building 
community
community-building tactics 
@rrhoover 
what 
Seed the community & 
provide a preview 
! 
why 
Get buy-in, show 
momentum, & set the 
culture
community-building tactics 
@rrhoover 
what 
Welcome new users 
via email 
! 
! 
why 
Be memorable & make 
people feel special
community-building tactics 
@rrhoover 
what 
Mention community 
members when 
relevant 
! 
! 
why 
Provide value & re-enforce 
a helpful 
culture
community-building tactics 
@rrhoover 
what 
Share mockups 
! 
! 
why 
Get people excited & 
invested
community-building tactics 
@rrhoover 
what 
T-shirts / swag! 
! 
! 
why 
Create a sense of 
belonging & pride
community-building tactics 
@rrhoover 
what 
Mail stickers 
! 
! 
why 
Delight people
community-building tactics 
@rrhoover 
what 
Podcast 
! 
! 
why 
Add personality, new 
way for the community 
to engage with PH
community-building tactics 
@rrhoover 
what 
Tell stories 
! 
! 
why 
Make the community 
proud to be a part of 
the story
community building tactics 
@rrhoover 
what 
User profiles 
! 
! 
why 
Give people a way to 
express themselves, 
create an identity
community-building tactics 
@rrhoover 
what 
Meet IRL 
! 
! 
why 
Connect people within 
the community
@rrhoover 
closing words 
know the stage of your community 
! 
personal, manual outreach 
! 
delight people 
! 
build in public 
! 
give people an opportunity to connect
thanks 
Ryan Hoover,! 
Founder of Product Hunt! 
! 
@rrhoover

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