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to execute
as promised,
engage more
employees

2. The rest are split between people who are indifferent or disengaged.
solution
A closer look at employee engagement
percentages reveals opportunity. 71% of most
organization’s employees are not engaged. That’s
a big number! Among them, 17% are disengaged
– providing zero worth, and as such, should be
handed their good-luck-in-life papers. Conversely,
the indifferent community, 54% of the total
employee base, can be reclaimed.
How? By helping indifferent employees rethink
their fit. Specifically, by sharing insight that helps
employees comprehend just how meaningful
they are to their organizations. We encounter
a fair number of employees who lack clear
understanding of their company’s business
purpose, why it matters, and what they do as
individuals to make the business purpose real.
Many organizations wait for large budget approvals
to attack this challenge enterprise-wide. BIG
mistake. The challenges exist and evolve within
defined workgroups. Since organizations are
made of many sub-cultures, it is more effective to
work through each group individually to achieve
enterprise-wide engagement.
On average, only
29% of an organization’s
employees are engaged.1
getSayDo.com { 2 }
Despite this statistic, profits are being achieved
across industries. Organizations can operate in
this manner, but few will become anything more
than a good organization.
Good organizations make customer promises
that sound similar to other available options. They
do what they say most, but not all, of the time.
And so, their reputation, among employees and
customers, hovers in the neutral-to-somewhat-
favorable space.
challenge
It’s challenging to craft, let alone deliver, a
meaningful customer promise when less than
one-third of an executing team is engaged. In
many cases, engaged employees are simply
outnumbered. To survive, business professionals
must balance doing what is right for the customer
with doing what will keep them employed.
Net, the organization produces moderate
innovation, uninspiring communications,
and, depending on the touchpoint, a customer
experience that may or may
not meet expectations.
The goal is to help a larger percentage of employees and their customers arrive at specific
conclusions with confidence:
1
Source: Gallup Poll
Employees become better champions. Customers become better advocates.
I know what
we do and why
it matters.
I know what to
sell and how.
I can confidently
defend my purchase
decision.
I understand
when and why I
need you.
29%
17%
54%

3. guidance available from getSayDo
getSayDo offers keynote speaking and advisory consulting services to help
businesses communicate and deliver their customer promises.
To contact getSayDo, email sales@getSayDo.com or call {317} 800-8319.
getSayDo, the real-time customer feedback hub, makes it easier for sales and marketing
professionals to listen to customer feedback. Information shared on getSayDo is visible
to all members, but aggregated to encourage unfiltered sharing. As a member, you can
quickly identify risks and opportunities about the businesses you work for; partner with;
and compete against — to make informed business decisions.
authors
Lawrence McGlown, CEO, and Michael Manross, CXO
the real-time customer feedback hub
©2014 getSayDo LLC All Rights Reserved
getSayDo makes it easier
for sales and marketing professionals
to listen to customer feedback