How to achieve business purpose

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While most organizations have a defined purpose, approaches vary from generic to specific. To be specific, across the enterprise and within functional workgroups, use the five communication dimensions outlined in this overview.

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How to achieve business purpose

  1. 1. How to: Achieve Business PURPOSE March 23, 2013 ©2013 e McGlown Group
  2. 2. Agenda •  Purpose-driven Engagement •  No. 1 Create selfless plays. •  No. 2 Stay true to your core. •  No. 3 Get to the point. •  No. 4 Be clear. •  No. 5 Keep people moving forward. •  Reflect & Recast March 23, 2013©2013 The McGlown Group CommunicationDimensions   p.2
  3. 3. Purpose-driven Engagement
  4. 4. March 23, 2013 Businesses are built FOR, and BY, people. ©2013 The McGlown Group p.4
  5. 5. Engaged employees are the main source of intangible assets. March 23, 2013©2013 The McGlown Group Source: Ocean Tomo 100% 0% 17% 32% 68% 80% 80% 1975 1985 1995 2005 2010 Components of S&P 500 Market Value Tangible Assets Intangible Assets p.5
  6. 6. March 23, 2013 Engagement creates a healthy business Employee Retention Profit Customer Engagement Sales Source: Gallup, “Q12 Meta-Analysis: The Relationship Between Engagement at Work and Organizational Outcomes”, 2009 ©2013 The McGlown Group p.6
  7. 7. Why Purpose is needed to Engage
  8. 8. Connect emotionally in ways that are easy to process March 23, 2013 Disengaged Engaged ©2013 The McGlown Group p.8
  9. 9. March 23, 2013 People FIRST. Employees and Customers are… SECOND. Professionals and Consumers ©2013 The McGlown Group p.9
  10. 10. Engage Employees Locally March 23, 2013                         ©2013 The McGlown Group p.10
  11. 11. Align purpose across functions March 23, 2013 Distill Business Intent Deliver in Unison Business Purpose ©2013 The McGlown Group p.11
  12. 12. March 23, 2013 Only 43% of customer-facing workers “know what my company stands for and what makes us different from our competitors.” 1  How clear is your business purpose? 2  How well-known is it within your workgroup? ©2013 The McGlown Group p.12
  13. 13. Purpose is refreshing! March 23, 2013 or ©2013 The McGlown Group p.13
  14. 14. Dimension No.1 Create selfless plays
  15. 15. Amazon Experience: Follow our procedure. ©2013 The McGlown Group
  16. 16. Amazon Experience: Follow our procedure. PAGE 2 ©2013 The McGlown Group
  17. 17. ©2013 The McGlown Group Zappos Experience: Whatever is convenient for you.
  18. 18. March 23, 2013 Get people to RUN PLAYS… ©2013 The McGlown Group p.18
  19. 19. March 23, 2013 …and FEEL good about it.     ©2013 The McGlown Group p.19
  20. 20. Dimension No. 1: Create selfless plays March 23, 2013 p.20©2013 The McGlown Group Enables employees to: Understand what WE want to achieve.
  21. 21. Dimension No. 2 Stay true to your core
  22. 22. When/why we need them – not clear. March 23, 2013©2013 The McGlown Group p.22
  23. 23. We know what they do – very clear. March 23, 2013©2013 The McGlown Group p.23
  24. 24. Avoid spreading yourself THIN. March 23, 2013 p.24
  25. 25. Avoid COMMODITIZING self worth. March 23, 2013©2013 The McGlown Group p.25
  26. 26. Dimension No. 2: Stay true to your core March 23, 2013 p.26©2013 The McGlown Group
  27. 27. Dimension No. 3 Get to the point
  28. 28. March 23, 2013 Mastercard vs. Visa: Which is easier? Rotating Carousel ©2013 The McGlown Group p.28
  29. 29. Visa v. Mastercard Example Mastercard vs. Visa: Which is easier? March  23,  ©2013 The McGlown Group p.29  
  30. 30. act How people process change March 23, 2013 Embrace change. 1 Determine if the information is RELEVANT. 2 CONTRAST with what I already know. 3 DISMISS prior knowledge. explore explore dismiss dismiss dismiss ©2013 The McGlown Group p.30
  31. 31. March 23, 2013 Distill YOUR ASK ©2013 The McGlown Group p.31
  32. 32. Consider: 1  What are you asking people to do? 2  Why do you want to make this happen? 3  What is needed to make this happen? March 23, 2013©2013 The McGlown Group p.32
  33. 33. Dimension No. 3: Get to the point March 23, 2013 p.33©2013 The McGlown Group Enables employees to: See and connect with the outcome.
  34. 34. Dimension No. 4 Be clear
  35. 35. … March 23, 2013 Relevant PURPOSE ©2013 The McGlown Group p.35
  36. 36. Generic… March 23, 2013 Help people and businesses throughout the world realize their full potential. ©2013 The McGlown Group p.36
  37. 37. Specific… March 23, 2013 Organize the worlds information and make it universally accessible and useful. ©2013 The McGlown Group p.37
  38. 38. March 23, 2013 p.38©2013 The McGlown Group Enables employees to: More easily align with each other. Dimension No. 4: Be clear
  39. 39. Dimension No. 5 Keep people moving forward
  40. 40. Lead the Team… March 23, 2013 PROCESS …by defining OUTCOMES ©2013 The McGlown Group p.40
  41. 41. Communicate in Real-time March 23, 2013©2013 The McGlown Group p.41
  42. 42. March 23, 2013 p.42©2013 The McGlown Group Ensure everyone is clear on the role they are supporting. Dimension No. 5: Get to the point
  43. 43. Reflect and Recast Purpose (What) and Culture (How)
  44. 44. 1  Explore communication dimensions of engagement March 23, 2013 Create selfless plays 1 Stay true to your core 2 3 Be clear 4 Move forward 5 Get to the point ©2013 The McGlown Group p.44
  45. 45. 2  Keep the playbook fresh 1  Do employees believe WE are headed in the right direction? 2  Are individual roles CLEAR? 3  Do employees “GET” how they make the purpose real? March 23, 2013©2013 The McGlown Group p.45
  46. 46. 3  Keep everyone aligned March 23, 2013 Specific Outcomes Team Roles                   Organization’s Purpose Your Purpose ©2013 The McGlown Group p.46
  47. 47. March 23, 2013 Go get it!
  48. 48. Thank You The McGlown Group info@themcglowngroup.com {317} 800 8319

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