RapidCampaign Webinar 4th June 2015 - Presentation I held at our webinar for online retailers about interactive promotions and conversion improvement.

1. IMPROVE CONVERSION WITH SMART
PROMOTIONS
RAPIDCAMPAIGN WEBINAR 4.6.2015

2. RAPIDCAMPAIGN
IS A PROMOTION TOOL FOR
ONLINE BUSINESSES.
RAPIDCAMPAIGN SMART
PROMOTIONS COMBINE
GAMIFICATION WITH YOUR
BRAND EXPERIENCE.

3. Evolution of ecommerce
> Search for the best deal
> More complex purchase funnel
 Need for engaging in each step
> Need for new ways to drive sales

4. What is a promotion?
• Promotion aims to raise awareness of a product or brand
• …to improve the conversion rate of the purchase funnel and
• …to drive sales for
• …a specific goal, e.g.
• Have your customers try out a novelty product
• Increase sales for a product or a product category
• Reduce the time for the purchase decision
• Increase the basket value of the average purchase
• Re-sell or cross-sell

5. Promotions can
help convert
customers, drive
sales and add
revenue.
Brands we love vs brands we buy
–consumer research,
UK, January 2015

6. A promotion incentivizes to stay & buy

7. Smart sales promotions are interactive promotions that drive sales
Smart promotions combine gamification and personal rewards

8. LET’S HAVE A LOOK AT LIVE EXAMPLES

9. www.rapidcampaign.com
SMART,
INTERACTIVE
PROMOTION
STATIC,
PASSIVE
DISCOUNT
…or…

10. Smart promotions enhance the purchase funnel
They activate the site visitor
to move forward in the
purchase funnel and to
complete the purchase
within the same visit.
Note! Sales promotions do not generate
more visitors. It’s a conversion and
sales tool.More sales
Reduce
bounce
Improve
conver-
sion
Activate
visitors

11. Gamified,
interactive
promotions
• Fun, inspiring,
activating
Incentivized
promotions
• Rewarding,
personal, valued
For
consumer High attention
value
• High interaction
rate, improved
conversion
Smart tool
• Pre-set and
manage rewards
and their
probalities
For
retailer

12. Mix & match promotions for optimal results

13. Product
promotion
Seasonal /
Campaign
Promotion
Permanent
Promotion
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
IMAGE VOTING ON
PRODUCT PAGE
SCRATCHCARD ON CATEGORY
MAIN PAGE
SURPRISE CARD ON LANDING PAGE
SURPRISE CARD ON LANDING PAGE
WHEEL OF FORTUNE ON MAIN PAGE
SCRATCHCARD ON
MAIN PAGE
IMAGE VOTING ON
PRODUCT PAGE
Example of an online retailer’s promotion plan

14. Proven results – 10 times more effective
than static promotions
•30-50% interaction rate
•5-10% conversion
(redeemed reward)
•10-15% more sales

15. TOOLS FOR SUCCESS

16. Offer multiple rewards
in one promotion
Manage the reward
settings
Provide unique coupon
codes
+ +
RAPIDCAMPAIGN
IS AN UNIQUE ONLINE TOOL FOR CREATING SMART
PROMOTIONS.

17. Embed with iFrame

18. RapidCampaign is an easy to use tool
• No programming skills needed
• Quick and easy to create promotions
• Use your brand and your visuals with the simple editor
• Gamified techniques are in-built
• Manage the amount and distribution of rewards
• Embed to relevant places in your online store and your
purchase funnel

19. “These promotions are fun, playful, and effective. The
promotions have had a direct effect to our
conversion and sales.
Smart promotions by RapidCampaign have quickly
become an integral part of our promotion strategy.”
Samu Laine, Designer, Scandinavianoutdoor.com

20. Thank you!
RAPIDCAMPAIGN.COM
laura@rapidcampaign.com