Small Business Marketing 101
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Determine how to market your small business and tap into new ways to make sales and get the customers you really want.
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Small Business Marketing 101
- 1. Small Business Marketing 101 Presenter: Shannon John Marketing Manager, Laughlin Associates
- 2. Legal Notice and Disclaimer This presentation does not constitute the rendering of legal advice or services. The information being presented is intended for informational use only and is not a substitute for legal advice. State, national and international laws vary, as do individual circumstances; so always consult a qualified attorney on all legal matters.
Editor's Notes
- Hi and welcome to today’s webinar, Small Business Marketing 101, I am your host Shannon John. I want to thank you in advance for being here today and taking the time to develop a marketing strategy for your business with me this morning. So let’s get started!
- Please take a moment to read over our legal notice and disclaimer. It is simply stating that this webinar will not render any legal advisement or services.
- So before we get started with the presentation let me take a minute to introduce myself. My name is Shannon John and I have been working in marketing since 2007. I have a degree in Journalism from University of Nevada, Reno where I studied marketing, public relations, advertising and copywriting. I have worked developing marketing strategies and plans in many different sectors of business including financial services, the higher education system, non-profit organizations and as the Marketing Manager for Laughlin Associates I currently work helping small business owners achieve their marketing goals and develop strategies to better educate the small business owner on how to get the most out of their business.
- To review our main objectives let’s go over what we are going to learn today”
- Who are your target customers? Is it the middle aged-business owner, young professionals without children? Are they over 50? Do they have a family? Consider their lifestyle, their interests and hobbies. Understand their lifestyle and where they might shop, what their household income would be, and how they will interpret your marketing messages depending on their age group and lifestyle.
- Ok so let’s segment that group even further…think about some of the things I have listed here and start to formulate an idea of who you think your core customer might be, if you don’t already know. If you do already know, start thinking about how you’ve been delivering your messages to your target group and what is and what’s not working for you.
- Consider what you’ve got going as of right now…does your company have a website? Are you conducting email campaigns for your customers? What kind of advertising are you investing in? Do you distribute any press releases or do any communication with the news or media for your business? Do you network with other business owners or groups in your community? Think about the Geico Gecko…although he has nothing to do with insurance, Geico has made him a staple of their marketing. The Gecko is a recognizable, well-known and very likeable feature of Geico’s marketing strategy and clearly it works! Before the Gecko did you know what Geico was? Probably not. Although your business may not have the same national presence, think of how you can deliver a distinct message to your target group that will make them remember you and recognize the product/service you deliver.