Games als Marketingmiddel - Bart hufen

2,563 views
2,443 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,563
On SlideShare
0
From Embeds
0
Number of Embeds
1,610
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Games als Marketingmiddel - Bart hufen

  1. 1. BrandNewGame<br />Digital Interactive Branding<br />
  2. 2. BrandNewGame<br />Menu<br />0. W.T.F.? 1. Digital Consumer2. Digital Branding 3. Digital Cases 4. Digital Future <br />
  3. 3. BrandNewGame<br />0. Who The F*!? <br />
  4. 4. BrandNewGame<br />0. Who The F*!? <br /> : @BartHufenBizz : www.brandnewgame.nlBlog : www.gamingandbranding.comBook : www.brandnewplayground.com<br />
  5. 5. Building Brands in the Digital Era <br />
  6. 6.
  7. 7. BrandNewGame<br />Wat is dat?<br />BrandNewGame <br />2/3. Digital Design<br />
  8. 8. 1972 1979 1986 2000 2007 … <br />
  9. 9. Digital Consumer<br />
  10. 10. BrandNewGame<br />1/3. Digital Consumer<br />
  11. 11. BrandNewGame<br />1/3. Digital Consumer<br />Some Facts > 600 million people on Facebook> 60 million people play Farmville > 7 million people on Hyves> 1,5 million people play games on Hyves> 150 million unique visitors on Spilgames portals 8/10 downloaded apps are games – free and paid <br />
  12. 12. BrandNewGame<br />1/3. Digital Consumer<br />FarmVille<br />
  13. 13.
  14. 14. BrandNewGame<br />1/3. Digital Consumer<br />FarmVille<br />
  15. 15. BrandNewGame<br />1/3. Digital Consumer<br />FarmVille<br />
  16. 16. FarmVille<br />
  17. 17. BrandNewGame<br />1/3. Digital Consumer<br />Old McDonald had a Farm… <br />
  18. 18. BrandNewGame<br />1/3. Digital Consumer<br />Old McDonald had a Farm… <br />
  19. 19.
  20. 20.
  21. 21.
  22. 22. BrandNewGame<br />1/3. Digital Consumer<br />Some Facts <br />
  23. 23. BrandNewGame<br />1/3. Digital Consumer<br />
  24. 24. BrandNewGame<br />1/3. Digital Consumer<br />
  25. 25. BrandNewGame<br />1/3. Digital Consumer<br />
  26. 26. Digital Branding<br />
  27. 27. BrandNewGame<br />Wat is dat?<br />BrandNewGame <br />2/3. Digital Branding<br />
  28. 28. BrandNewGame <br />2/3. Digital Branding<br />1. Be Real (authentic) 2. Behave Righteously 3. Remain Remarkable 4. Remain Relevant 5. Reward Relationships <br />
  29. 29.
  30. 30. Digital Cases<br />
  31. 31. BrandNewGame<br />3/3. Digital Cases<br />Games to support objectives on: - Product - Price - Place - Personnel - Promotion <br />
  32. 32. BrandNewGame<br />3/3. Digital Cases<br />ING – Internal Branding & Training of Staff<br />
  33. 33. BrandNewGame<br />3/3. Digital Cases<br />
  34. 34. BrandNewGame<br />3/3. Digital Cases<br />
  35. 35. BrandNewGame<br />3/3. Digital Cases<br />
  36. 36. BrandNewGame<br />3/3. Digital Cases<br />
  37. 37. Resultaten<br />Results:<br />- 95% played the game <br /><ul><li> 86% more than once
  38. 38. Relevant data</li></ul>Winnaar highscore mei 2009<br />“Ik bleef steeds op een bepaald niveau steken, totdat ik een klant aan het begin van het gesprek een flesje water aanbood. Hierdoor kreeg ik meer punten voor klanttevredenheid. Op ons kantoor passen we deze werkwijze nu ook toe. En met succes, klanten reageren heel enthousiast” <br />
  39. 39. BrandNewGame<br />3/3. Digital Cases<br />Bjorn Borg Europe – Increase Traffic to Stores & Conversion<br />
  40. 40. BrandNewGame<br />3/3. Digital Cases<br />Björn Borg & Pong => a Brand New BallgameObjective : Increase traffic to the stores and increase conversion Target : Young men and women aged 18-35 Concept : Playing tennis for discount in euro’s<br />
  41. 41. BrandNewGame<br />3/3. Digital Cases<br />Weird Scores<br />New Balls<br />Fun<br />Leading<br />Urban <br />Tennis<br />Quality<br />Tongue in cheek <br />Fashion<br />Lifestyle<br />Sports <br />Underwear<br />Comfortable<br />Björn Borg <br />Parties <br />Colorful <br />Dance<br />Young Minded Consumer<br />Swedish<br />Down to earth<br />Abba<br />
  42. 42. BrandNewGame<br />3/3. Digital Cases<br />A Brand New Ballgame called ‘Bjöng’<br />
  43. 43. BrandNewGame<br />3/3. Digital Cases<br />A Brand New Ballgame called ‘Bjöng’ <br />10 minute playtime gives the right to 10 euro discount<br />
  44. 44. BrandNewGame<br />3/3. Digital Cases<br />Play the Bjöng Challenge and win up to 10 euro discount at Selfridges<br />
  45. 45. BrandNewGame<br />3/3. Digital Cases<br />
  46. 46. BrandNewGame<br />3/3. Digital Cases<br />
  47. 47. BrandNewGame<br />3/3. Digital Cases<br />POSTER / AD DIGITAL VOUCHER <br />
  48. 48. BrandNewGame<br />3/3. Digital Cases<br />Bjorn Borg Europe – Increase Traffic to Stores & Support Sell-Through<br />
  49. 49. Digital Trends<br />
  50. 50. BrandNewGame<br />4/4. Digital Trends<br />Gamification of Society Games to Support Marketing Objectives Location Based Services & Augmented Reality Collaboration between Communities & Brands <br />
  51. 51. BrandNewGame<br />GAME OVER <br />More presentations on Slideshare! Let me know who YOU are! And WIN my book! <br />
  52. 52. BrandNewGame<br />GAME OVER <br /> : @BartHufen #BrandNewGameBizz : www.brandnewgame.nlBlog : www.gamingandbranding.comBook : www.brandnewplayground.com<br />
  53. 53. BrandNewGame<br />Digital Interactive Branding<br />

×