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Matteo Prencipe
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General Manager
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Via Stradivari, 7
Alessandra Malvermi 20131 Milano
Managing Partner ph. + 39 02 205695.1 Sound PR in a nutshell
fax + 39 02 205695.20
info@soundpr.it
Over20 years
of experience
rating in rating
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a
partner
Italian exclusive
of two international
Staff networks:
• Public Relations Global NetTipik
12 professionals • European Network
www. A team of
12 skilled
soundpr.it professionals
Over200
satisfied
4 practice areas: clients
• Public & Media Relations throughout the
• Digital & Social course of our
• Events activity
• Creative Services

2. Corporate, institutional and product communication B2B and B2C
Public relations
• Strategic Consultancy & Communication Plans
• Thematic Campaigns
• Media Relations
practice areas
• Press Events
• Relations with Analysts and opinion leaders
• Product Placement & Product Test
• Creative Stories Generation
Events
• New products’ launch
• Speaking Opportunities
• Kick-Offs
• Media Trainings
• Company Conventions
• Crisis & Issue Management
• Events for the End Users
• Case studies
• Trade and Press events
• Road Shows
• Technical-training seminars
• Sales Incentives
• Loyalty-enhancement Events
• Inauguration and Anniversaries
• Exhibitions
• Thematic events
• Christmas Parties and Happy Houra
Digital & Social
• Blogger Relations
• Social Media Presence Management
• Social Media Press Releases
• Press Events
Creativity & MarcCom
• Imagine outfit
• Online Newsroom
• Institutional and Product Brochures
• Social Media Analysis
• Social Media Strategy • Promotional Flyers
• Social Media Engagement • Company and product logos and brands
• Newsletters & House Organ
• Institutional and product advertising campaigns
• Direct Marketing
• Web Design
• Guerrilla Marketing

3. Health & Beauty We develop strong
• Advantage Medical Optics • Henkel-Ecolab
and lasting relationships
• Italian Council of Cardiology Practice,
with our clients.
• La Roche-Posay • MedixSysteme
• Schering • Vichy
Information Tecnology satisfied clients of our activity
throughout the course
• Adobe • Apple • Autodesk • Canon
• ComputerLinks • Crossgate
We serve a national and international client
• General Computer • HP • Hyperion • Imation base across a broad range of industries.
• Lanier • Microsoft • NBT • Norman • Océ
• Passepartout • Pointsec • Project Informatica
• Quest Software • Realtech • Retarus
• Sisvel Technology • SolidWorks • Sophos
• Sun Microsystems • Surfcontrol
• Tekla Corporation • Veeam • 9Proof Sportwear
& Fashion
Internet companies • Deichmann • Liguero
• NewYorker • The North Face
• Internet Expo • Marketplace Italy
• Paperand • Textile Italy • Tyle Square
• YAHOO! Sport & Fitness
• ATP Association Tennis
Logistic & Automation Professionals • Club Francesco Conti
• CHEP • CLS • Danaher Motion • F.I.S.I. (Federazione Italiana Sport
• KFI Trading • OM Carrelli Elevatori Invernali) • Polar Toys & Videogames
• Vimec • Vocollect • AK • Koch Media
Energy • Tomy Yujin Europa
Automotive & Environment
• Rivolta Group
• Eriez Magnetics • Gascom Food & Beverage
• Project Automation • Amorim Co • Qualit
• Tesla Motors
Furnishing & Housing Stationary
PMS 186
Institutions & Public • Gerflor • Rockwool • Sacea • Esselte-Leitz
Administrations • Warendorf
• Comitato Regionale dei Consigli Notarili Early Childhood
dell’Emilia Romagna • Provincia di Milano Finance & Banking • Tigex
(sport, giovani, coop.int.) • Provincia di Milano • UniCredit Group • Saro
(disabilità) • Unione Europea (DG Affari Econo- • TradingLab
micie finanziari) • Unioncamere Lombardia

4. Sound PR is the sole Italian Member Agency
of the Public Relations Global Network
(PRGN), the leading international network of
independent agencies, founded in the 1992,
and currently acting trough 40 members.
With revenues of more than $110 million
(U.S.D.), PRGN is among the world’s top four
international reach
public relations networks.
The strong experience strengthened by Sound PR in 20 +
years of activity in communication, is therefore enriched
with a skilled offer providing customers an integrated
approach at international level and a wide qualified range
of consultancy.
Furthermore, Sound PR is exclusive member of
Sound PR deep knowledge of Italian market and of its
the Tipik EU, a network of 27 agencies throughout
specific dynamics, is perfectly integrated with a wide
Europe providing private and public organizations
global vision.
with a capillary support in the event organization area.
Sound PR addresses both to Multinational Companies that
Located in the heart of the European Union, in the
privilege consultancy values, method and efficiency and to
very centre of Bruxelles, Tipik boasts a team of 115
Italian SMB that look for the flexibility of a reliable partner
employees, from 30 European Countries including
able to understand and satisfy with effectiveness their
graphic and web designers, translators, event
needs.
managers, a TV troupe and an editorial team.
neTworks

5. mission
Promoting the business development of enterprises
and meet institution’s needs with innovative and very
articulated forms of communication.
methodology Our mission is to help enterprises and institutions
in enhancing their communication quality - on timing
and on budget - heightening its effects and keeping
them constant in the time.
Interpreting and satisfying the new requirements
of public relations and creating opportunities and
useful services for our Customers and audiences,
through the integration of new and traditional
communication tools.
Integrating different communication disciplines and
Our methodology is based on the integration of
using their peculiarities to develop communication
different professional profiles to guarantee the
synergies for the achievement of the most effective
most suitable approach to each requirement.
and the best cost/benefit ratio.
Therefore the Public Relations can be used
as primary leverage to co-ordinate all the other
ones.
The final result is a methodical, specific and
accurate consultancy, which allows us to offer
leading-edge solutions for each Customer.