This document discusses 5 topics: 1) the importance of data over opinions, 2) how moments matter in consumer experiences, 3) the impact of consumer mobility, 4) opportunities for brand personalization, and 5) the rise of collaborative consumption. Each topic is introduced with a brief header and supported by 1-2 quotes from industry experts.

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7. one.
Data Equals
Relevance

8. Ginni Rometty
CEO, IBM

9. Two types of data
development:
1. Empathy
2. Perspective Taking

10. Empathy
Daniel Pink

11. Two types :
1. Empathy
2. Perspective Taking

12. Perspective Taking
Daniel Pink

14. Data beats
OPINIONS

15. David Walmsley
Head of Multichannel
Marks & Spencer

16. two.
Moments
Matter

20. three.
Consumer
Mobility

22. Battle for the
Mobile Shelf
Space

25. 751 Million

26. 200 Million users

27. 1 in 3 consumers use
their mobile phone to
research products instore.
Cisco Internet Business Group

28. Deloitte

29. Deloitte

30. Deloitte

36. four.
Brand
Personalization

37. Two types :
1. Guided Selling
2. EGOnomics

38. Guided Selling

39. Return Path

50. iGoDigital

51. EGOnomics

52. Faith Popcorn

59. Morgan Holt
Strategy Director, Wolff Olins

72. five.
Collaborative
Consumption

80. David Walmsley
Head of Multichannel
Marks & Spencer