The Business of Social Media Insights about SoLoMo 26 Novembre 2012
About ScrOOn We provide brands and agencies with enterprise-class solutions for community management and Social CRM. Our solutions have been shortlisted at the global level by highly-regarded Altimeter Group’s* Jeremiah Owyang. http://bit.ly/GCH6VK*Highly-regarded research-based advisory firm from the Silicon Valley
So how to harness this opportunity? Use consumer engagement to drive sales!
Insight #1Hyperlocal marketing to drive customers to retail stores is the top priority to generate sales. Total retail sales Online sales 15%-20%
Insight #2The long tail (stores, bars, restaurants etc.) is likely to be a much bigger SoLoMo market than the short tail (Fortune 500 brands) Short tail Long tail
Insight #3 Social is already very mobile…1/3 of the 800 millions members 50% of the Twitter user base use Facebook mobile use Twitter mobile and spend twice as much time 200 millions+ YouTube videos are viewed on mobile every day
Insight #4 But mobile is not social… yet! It is a personal, pervasive device It enables real-time, spontaneous actions It supports location-based and geo-targeted marketing and offers But it has to fully embrace social media to go beyond mapping, directions and store locators.
Our strategic vision for SoLoMo Development of social marketing services for Small and Mediumbusinesses Increasingly deep integration of the social graph in mobile and tabletapplications Balance to strike between engagement vs sale, and trust vs uservalue to overcome the privacy issues related to the use of social userdata in SoLoMo