69. The engagement gap is the space or void between a transactional donor/volunteer and someone who sits on its board. The engagement gap blocks people from opportunities to hear, participate in and contribute to the betterment of the organization.
70. The Holidays are a perfect time to give, and I will probably always send a check to this organization – they’re doing a great job. I ran in the 5K once, it’s a good cause, and I had friends going as well. It was a great time for a great cause, I’d love to do more!
79. Information Please! Millennials look for more information when they first hear about organizations. Through website and Google. Ensure that you are ready to inform and create easy calls of action. Copyright Achieve 2010
80. information first, do nothing second, volunteer third, & donate last Copyright Achieve 2010 Answer Options Not Likely Some-what Likely Likely Very Likely Volunteer 60.4% 34% 0.5% 0.4% Donate 69.0% 28% 0.3% 0.2% Obtain more information before donating/volunteering 8.5% 26% 37.0% 28.2% Do Nothing 18.0% 49% 22.0% 12.0%
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88. Be Specific… Be Clear… Be Honest… Copyright Achieve 2010 Answer Options Not Likely Some-what Likely Likely Very Likely Specific request to support a particular project 5.2% 39.5% 43.6% 11.6% Organization specifies a particular amount 43.4% 41.7% 13.1% 1.7% Organization specifies where the donation is going 5.7% 31.5% 47.1% 15.5% Annual donation call 56.3% 30.0% 11.4% 2.1% Emergency situation 11.1% 37.3% 36.6% 14.8% Emergency call for specific amount 34.9% 39.5% 19.9% 5.5% General non-specific request 55.7% 36.5% 6.8% 0.9%
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92. Find Where People Are Going and Where They Came From Copyright Achieve 2010
The graphic below represents the status of many non-profits’ donor and volunteer base. With a wealth transactional donors and one-time volunteers a few board members. This void is less representative of the nature of the average donor/volunteer base, and more representative of the average Non-Profit’s effort to further engage their donor base. If we are not giving them a clear incremental path invest more of their time and/or $ - why would they?
The graphic below represents the status of many non-profits’ donor and volunteer base. With a wealth transactional donors and one-time volunteers a few board members. This void is less representative of the nature of the average donor/volunteer base, and more representative of the average Non-Profit’s effort to further engage their donor base. If we are not giving them a clear incremental path invest more of their time and/or $ - why would they?
