Meet Stacie• 29 years old• Married• Elementary School Teacher• Runs 4-5 times a week; likes to race against friends• Long-time Nike customer and Facebook Fan but nota current subscriber• Local Store: Niketown New York, E 57th St
Purchase & InitiateStacie bought the NIKE AIR MAX+2013 because her previous pair of AirMax shoes wore out.She types in the URL for the thelanding page and is redirected to theMake It Count landing page onYouTube.Type this into your web browser:Learn How You Can Make It Countwww.makeitcount.com/32rWhen her shipment arrives shenotices that the packing materialscontain a post card publicizing theNike Make It Count DesktopExperience
CaptureStacie follows Nike , joins the #MakeItCount initiativeon Twitter, and selects the option to become a Nikemember on Nike.com, opting into promotionalmessages.
Cross SellSince Stacie joined the Make It Count initiative, so wedrop her into the Nike+/Fuelband area of the site.Stacie uses guided selling tools to look for other running gearfor running in NYC with her friends, and it recommends theNike Fuel Band and other related gearRunning gearShe browses the items…Even adding the Nike Fuel Band to her cart…But decides not to purchase.
PromptThe iGoDigital CustomerIntelligence Enginenotices she has not purchasedthe Fuel Band…and triggers an abandoned cart message for theNike Fuel Band based on Stacie’s web behavior, witha promo code to incent purchase.Promo Code Below:
SuccessStacie stops by her local Niketown andbuys the Nike Fuel Band with her promocode. She requests an eReceipt.The eReceipt contains a bounce backoffer with upsell opportunitieseReceipt$149.00Have you seen these?
7 days after her FuelBand purchase, Stacie receives anautomated rating/review email.EngageReview yourRecentFuelBandpurchase.Triggered Send+7 daysLog your runs on Nike+She is also invited to join Nike+TriggeredSend+14daysShe adds her mobile number to her profile so she can receivemobile alerts about local Nike running events.Stacie Johnson’s Profile1-503-509-6995
A RelationshipGroup Runs 3/5,3/7, & 3/9Or an email about an upcoming eventStacie can request information andreceive an SMS alert about an upcominglocal event…
Inspired MarketingStacieType this into your webbrowser:Learn How You Can Make ItCountwww.youtube.com/nike
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