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Spotlight on B2C: Attracting revenue through your social media activities

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Spotlight on B2C: Attracting revenue through your social media activities

  1. 1. Attracting revenue through your social media activities – mini case study
  2. 2. Giveaway + survey campaign <ul><li>Aim: to build on existing engagement and increase number of Likes from 1K; plus raise brand profile </li></ul><ul><li>Means #1: Launched an iPhone 4 giveaway, coupled with social shopping survey </li></ul><ul><li>Means #2: As well as promoting through email marketing, forums and partners like PayPal we had mini-campaigns </li></ul><ul><li>Results #1: Numbers increased in 4 weeks from 1K - 6.9K </li></ul><ul><li>Results #2: Plus 1.3K social shopping respondents with offline and online coverage </li></ul><ul><li>ROI: £500 for iPhone 4 plus £100 for listing promo </li></ul>
  3. 3. Before the giveaway.. Trial: 600 visitors to the Shopping.com UK £200 Sweepstake and 88 entries (Mar 2010: Wildfire app).
  4. 4. Giveaway launch <ul><li>We first surveyed members on what they wanted as a top giveaway </li></ul>
  5. 5. Email marketing results <ul><li>Increased size of sign ups from 4318 – from Aug 2010 newsletter with 12.5% open rate - to 19,934 for July 2011 newsletter with 57.9% open rate based on personalised subject line. </li></ul><ul><li>Design went static to visually dynamic! </li></ul>
  6. 6. Competition during the giveaway.. Used photo tag facility to engage members – uploading the same photo to allow the flood of entries in return for a small prize..
  7. 7. And after.. ‘ Everyone’s a winner’…gave away 10 iPod Nano’s in collaboration with Dabs.com
  8. 8. Shopping survey: results <ul><li>Follow-up coverage of our survey in the online trade press: </li></ul><ul><li>Internet Retailing – ‘80% say shopping is cheaper online’ </li></ul><ul><li>The Retail Bulletin – ‘New survey reveals that 80% believe best bargains are found online’ </li></ul>
  9. 9. Shopping survey in the Metro
  10. 10. Facebook vs community?
  11. 11. Community = SEO as ugc Method: 40 comparison product guides
  12. 12. Bloggers = SEO!
  13. 13. SEO and bloggers <ul><li>Tactic to improve backlinks from top blogs? </li></ul><ul><li>Use a social monitoring tool based on keywords you are focusing on, and spotting when top bloggers are writing on a relevant subject. </li></ul><ul><li>Reaching out to them to see if they’d review your product, or leave a comment on that blog piece </li></ul>

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