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Attracting revenue through your social media activities  – mini case study
Giveaway + survey campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before the giveaway.. Trial: 600 visitors to the Shopping.com UK £200 Sweepstake and 88 entries (Mar 2010: Wildfire app).
Giveaway launch ,[object Object]
Email marketing results ,[object Object],[object Object]
Competition during the giveaway.. Used photo tag facility to engage members – uploading the same photo to allow the flood of entries in return for a small prize..
And after.. ‘ Everyone’s a winner’…gave away 10 iPod Nano’s in collaboration with Dabs.com
Shopping survey: results ,[object Object],[object Object],[object Object]
Shopping survey in the Metro
Facebook vs community?
Community = SEO as ugc Method: 40 comparison product guides
Bloggers = SEO!
SEO and bloggers ,[object Object],[object Object],[object Object]

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