Successfully reported this slideshow.
By: Nick Holt
<ul><li>Gauge overall feelings and attitudes towards the Suffolk University Bookstore and new rental program </li></ul><ul...
 
<ul><li>Awareness </li></ul><ul><li>Potential and Current Usage </li></ul><ul><li>Feelings and Attitudes </li></ul><ul><li...
<ul><li>Where have you seen/heard of the Suffolk University rental program? </li></ul>
<ul><li>44 % of students have rented from the bookstore </li></ul><ul><ul><li>88% said they would rent again </li></ul></u...
<ul><li>Overall feelings and attitudes towards the bookstore were found to be neutral to positive throughout all categorie...
 
<ul><li>Email, Flyers, Word of Mouth most effective </li></ul><ul><li>Overall feelings and attitudes towards bookstore are...
<ul><li>Meet with Barnes & Noble to further explore… </li></ul><ul><ul><li>Lowering prices </li></ul></ul><ul><ul><li>Rais...
 
Upcoming SlideShare
Loading in …5
×

Bookstore powerpoint

10,224 views

Published on

Published in: Business, Technology
  • Be the first to comment

Bookstore powerpoint

  1. 1. By: Nick Holt
  2. 2. <ul><li>Gauge overall feelings and attitudes towards the Suffolk University Bookstore and new rental program </li></ul><ul><li>Gauge awareness of </li></ul><ul><li>rental program </li></ul><ul><li>Will students rent their </li></ul><ul><li>books? </li></ul>
  3. 4. <ul><li>Awareness </li></ul><ul><li>Potential and Current Usage </li></ul><ul><li>Feelings and Attitudes </li></ul><ul><li>What is really important to Students </li></ul>
  4. 5. <ul><li>Where have you seen/heard of the Suffolk University rental program? </li></ul>
  5. 6. <ul><li>44 % of students have rented from the bookstore </li></ul><ul><ul><li>88% said they would rent again </li></ul></ul><ul><li>54% said they will consider renting next time they purchase their textbooks </li></ul>
  6. 7. <ul><li>Overall feelings and attitudes towards the bookstore were found to be neutral to positive throughout all categories measured. </li></ul>
  7. 9. <ul><li>Email, Flyers, Word of Mouth most effective </li></ul><ul><li>Overall feelings and attitudes towards bookstore are neutral or positive </li></ul><ul><li>71% agree-strongly agree that the Suffolk University Bookstore Rental program is a good option </li></ul><ul><li>Majority of students who have rented before, will rent again. Those who have not, would consider renting the next time they buy their textbooks. </li></ul><ul><li>Bookstore is too expensive </li></ul>
  8. 10. <ul><li>Meet with Barnes & Noble to further explore… </li></ul><ul><ul><li>Lowering prices </li></ul></ul><ul><ul><li>Raising awareness/expand marketing </li></ul></ul>

×