groupon case study mba

1. GROUPON:
AN EMERGING GIANT IN SOCIAL
COMMERCE

2. ECOMMERCE &
SOCIAL COMMERCE

3. E-COMMERCE
• Transaction like B2B, B2C,C2C.
• E-commerce in late 1970’s.
• E-commerce in late 1980’s.

4. DELIGHT OF E-COMMERCE
• Beyond physical distribution.
• Reach large consumer at low cost.
• Save vendor’s advertisement cost.

5. Emergence of Groupon
• Groupon is based on “The Point”
concept.
“The Point” concept is set up by
Mason, which states that the campaign
starts only when certain number of
people had signed for the cause.
• Learning from Mercata’s failure

6. WIN! WIN!
• For sellers
• For consumers &
• For Groupon

7. GROUP+COUPON=GROUPON
• Deal with deep discounts to its
subscribers
• Founded by Andrew manon in
november 2008
• Owned by Google raised fund
• The point in november 2007
• Learning from mercata’s experience

8. GROUPON’S DEAL
• One deal, every day
• Offer matches subscriber
• Heavy discount
• Quality supply
• Offering coupon

9. GROUPON’S GROWTH
• Call to mail
• Inhouse email writing
• Increased sales person & writers
• Valued at $1.35 billion in two years

10. SWOT ANALYSIS
STRENGTH :
• Free publicity
• Leading market
• Attractive discount

11. WEAKNESS:
• Not much profitable for dealers.
OPPORTUNITIES:
• Providing different variety at one
platform
• Can increase subscribers by
offers

12. THREATS:
• Customer habits
• Competitors
• Technology problem

13. Thank you