Panther pub social media project

780 views
720 views

Published on

Panther Pub Social Media Project

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
780
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Panther pub social media project

  1. 1. Panther Pub & Grille <ul><li>Kathryn DeMarco </li></ul><ul><li>February 27, 2012 </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Professor Terri Daughter </li></ul>
  2. 2. History <ul><li>Opened on September 9, 2009 </li></ul><ul><li>Located in downtown Plymouth, New Hampshire </li></ul><ul><li>Owners: Kathryn DeMarco & Meghan MacDonald </li></ul><ul><li>Panther= PSU mascot </li></ul>
  3. 3. Hours of Operation <ul><li>Sunday 11:30-1:00am </li></ul><ul><li>Monday 11:30-1:00am </li></ul><ul><li>Tuesday 4:00-1:00am </li></ul><ul><li>Wednesday 4:00-1:00am </li></ul><ul><li>Thursday 4:00-1:00am </li></ul><ul><li>Friday 11:30-1:00am </li></ul><ul><li>Saturday 11:3o-1:00am </li></ul>
  4. 4. Cliental <ul><li>University students & faculty </li></ul><ul><li>Locals </li></ul><ul><li>Families </li></ul><ul><li>Tourists </li></ul>
  5. 5. Competition
  6. 6. Panther Pub & Grille Media Media Marketing Plan Media Media Marketing Plan <ul><li>Sunday 11:30-1:00am </li></ul><ul><li>Monday 11:30-1:00am </li></ul><ul><li>Tuesday 4:00-1:00am </li></ul><ul><li>Wednesday 4:00-1:00am </li></ul><ul><li>Thursday 4:00-1:00am </li></ul><ul><li>Friday 11:30-1:00am </li></ul><ul><li>Saturday 11:30-1:00am </li></ul>
  7. 7. The Plan <ul><li>Increase the number of customers by 10% during Monday lunches (11:30-4:00pm) </li></ul><ul><li>January 16, 2012 January 30, 2012 </li></ul>
  8. 8. FourSquare <ul><li>What is FourSquare? </li></ul><ul><li>Customers will “check-in” at arrival. </li></ul><ul><li>“ Newbie Special” </li></ul><ul><li>The first time you check in at the Panther Pub & Grille during Monday lunch from 11:30 am to 4:00pm receive 30 % off entire bill! </li></ul><ul><li>Monitor & record amount of “check-ins” during the time frame. </li></ul>
  9. 9. Social Media Marketing Plan Results Plan Results Mondays Number of Customers Foursquare Users Non-Foursquare Users January 16th 20 2 18 January 23rd 15 3 12 January 30th 13 1 12 Average Customers 16 2 14 Average Customers Before SMMP 18 x x
  10. 10. Social Media Marketing Plan Results Plan Results
  11. 11. Results <ul><li>GOAL: Increase the number of customers by 10% during Monday lunches (11:30-4:00pm) </li></ul><ul><li>Future: FACEBOOK </li></ul><ul><li>Depends on business </li></ul>
  12. 12. CHECK US OUT <ul><li>www.pantherpub.com </li></ul><ul><li>www.facebook.com </li></ul><ul><li>www.foursquare.com </li></ul>
  13. 13. Work Cited <ul><li>www.facebook.com </li></ul><ul><li>www.foursquare.com </li></ul>

×