Welcome to 2015! January is a perfect time to refresh, refocus and plan for the year ahead. While some industries evolve at a moderate pace, marketing and communications change at lightning speed. Some of our 2014 predictions have become entrenched and others have become null and void Here are our best marketing predictions for the coming year

1. MARKETING TRENDS
FOR 2015
PREDICTIONS

2. WELCOME TO 2015!
January is a perfect time to refresh, refocus and plan for the year
ahead. While some industries evolve at a moderate pace,
marketing and communications change at lightning speed. Some
of our 2014 predictions have become entrenched and others have
become null and void
Here are our best marketing predictions for the coming year.

3. 1 CONTENT SHOCK - INFORMATION
OVERLOAD CREATES HURDLES
This is the 2015 mega- trend
that shapes all others!
As content marketing is fully
embraced it will be harder to
be heard. Cutting through the
noise and earning a share of
limited customer attention will
be the key marketing
challenge for 2015.

4. 600%
2011: 27M PIECES OF CONTENT SHARED EACH DAY
2020: THIS WILL HAVE GROWN BY 600%
Diminished reach and impact
Emergence of new forms of content
such as short form visual content
Growth in apps and services to filter
out clutter, such as Zite
Rise in niche social media and
groups serving on specific interests
and communities
THE IMPACT...
Sources: AOL/Neilsen content sharing study;

5. 2
VISUAL CONTENT UPS ITS GAME
Video becomes the content of choice as it
is quick and easy to consume but other
visual content also becomes key

6. 3
SLIDESHARE BECOMES THE
YOUTUBE FOR BUSINESS
With its LinkedIn partnership and
inclusion of video content in 2015,
SlideShare will be the B2B
marketer’s channel of choice

7. 4 PAID ADS AND SOCIAL MEDIA BECOME
UNAVOIDABLE
Marketing comes full circle -
information overload means you
can no longer rely on organic
reach to make significant impact.
Paid advertising becomes
essential for amplification and to
manage segmentation.
Paid social generates 25% more
conversions than organic social. Source:
Convertro
25%

8. 5
CONSOLIDATION - MARKETING
SILOS BREAK DOWN
Differentiation between marketing
specialities blur – marketing, PR, digital and
social media marketing work to deliver a
fully integrated marketing strategy

9. 6
CAMPAIGNS BECOME
PLATFORM AGNOSTIC
Content proliferation and the drive for
ROI will reduce tailoring for specific social
channels. Instead the goal will be to
devise one strong central message for
each campaign and employ it widely

10. 7&8
MOBILE AND DATA ANALYTICS
CONTINUE TO BE PIVOTAL
NEED WE SAY MORE?

11. SO HOW TO THRIVE IN 2015?
DO LESS BUT DO IT BETTER!
There is no substitute for getting the basics right - have a clear marketing
strategy, with measurable objectives, which is aligned to your commercial
goals
Really understand your target audience, the different segments within it, what
they care about and how best to talk to them
Stop focusing solely on the tactics – think hard about what you’re trying to
achieve and ensure your tactical campaigns fully support your strategy
At a tactical level, have one clear message per campaign and be targeted in
its distribution
Above all else, analyse your results so you know what works and what
doesn't!

12. www.krconsult.co.uk
KR Consulting is a marketing and communications consultancy that creates clever, cost-
effective solutions that truly address our clients’ marketing challenges. As business to business
specialists, we work with companies of all sizes and from all sectors.
Our clients consult us for a variety of reasons – some are actively pursuing growth, others are
undergoing change and many just want good quality marketing advice as and when they need
it.
We can help with all forms of marketing and communications but we excel at market analysis,
strategic planning and integrating conventional marketing, social media and communications
to best effect.
KR Consulting