Competitive Brand Analysis

•Download as PPTX, PDF•

2 likes•1,124 views

Kari Mudler

Brand analysis between J.Crew, Banana Republic and Ann Taylor LOFT

Marketing

lazy sundays
hiking
diy projects
farmers markets
home decor
eating healthy
high end
accessories
girls night

-Price Point: Bridge
-Pricing: Lowest - $14.50 (hair accessories)
Highest - $365.00 (wool jacket)
-Availability: Bayshore
Mayfair

-Price Point: Better
-Pricing: Lowest - $24.50 (sunglasses)
Highest - $188 (wool peacoat)
-Availability: Bayshore
Mayfair

-Price Point: Better
-Pricing: Lowest - $59.50 (scarf)
Highest - $250 (cashmere sweater)
-Availability: Bayshore
Mayfair

Color Stories:
J.Crew - Red, White, Blue
Metallics, Neutrals, Army Green
Ann Taylor LOFT - Blue, Purple, Pink/Blush
Grey, Green, Beige
Banana Republic - Black, White, Burgundy
Khaki, Grey, Green

Trims and Details:
J.Crew -
• Textures: wool, leather/lace details
• Classics
• Romantic/Feminine graphics
• Statement jewelry
Ann Taylor LOFT -
• Textures: woven, cotton blends
• All over abstract prints
• Romantic details (lace)
• Statement jewelry
Banana Republic -
• Textures: wool, leather, suede (details/full)
• Printed bottoms, winter florals
• Details: zippers (tops and bottoms)
• Shoes and Perfume
• Statement Jewelry

Knits and Tees
• Pop Art Rose Tee
-Onyx Ivory or Ivory(online)
-Cotton
-Sizes Available
In Store: small(4), medium(1),
x-large(1)
Online: x-small - x-large
-Broken Sizes: medium - x-large
-Differences Between Sizes
X-large seemed “boxier”
Product

Fall 2014: Turtlenecks
Marc by Marc Jacobs Louis Vuitton Calvin Klein
Runway…
Salvatore Ferragamo
CURRENT TREND

Spring 2015: Neck Scarves
Saint Laurent Costume National Paul & Joe Anna Sui
Runway…
FUTURE TREND

Viewers also liked

Brand competition

Shameem Ali

3- DKNY Shoot

Houry Seukunian

Competitive Fashion Report

Mari Gannon

Banana

Sandra Morris

Presentación de ingles

iesmasmajuanma

Case studies on_strategy(catalogue_i)

deepaka123

Ansible @ J.crew

Oscar Gonzalez

Valentino x Banana Republic Project

Mari Gannon

Nike

Sabrina Boulhat

Massimo Dutti - Fall/Winter 2015-2016 Fashion Trends

Tatiana Carrero

The banana republic

foramenmagnum

Farinahida dkny

Alfa Asmara

DKNY

Maria Alyssa Martinez

Ralph Lauren Online Marketing Strategy

Massimo dutti plan

J.Crew Presentation

Presentation on gap

澳门饮食文化及行为调研－优秀作品1 安德鲁咖啡厅调研报告

Chiyu Zan

420 final presentation

wixtedcl

Ralph Lauren Digital Strategy Campaign

schul460

Viewers also liked (20)

Brand competition

3- DKNY Shoot

Competitive Fashion Report

Banana

Presentación de ingles

Case studies on_strategy(catalogue_i)

Ansible @ J.crew

Valentino x Banana Republic Project

Nike

Massimo Dutti - Fall/Winter 2015-2016 Fashion Trends

The banana republic

Farinahida dkny

DKNY

Ralph Lauren Online Marketing Strategy

Massimo dutti plan

J.Crew Presentation

Presentation on gap

澳门饮食文化及行为调研－优秀作品1 安德鲁咖啡厅调研报告

420 final presentation

Ralph Lauren Digital Strategy Campaign

Recently uploaded

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

Kraft Mac and Cheese campaign presentation

tbatkhuu1

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

VWO

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression. Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn: • How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context. • How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most. • How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.

Campfire Stories - Matching Content to Audience Context - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

personal branding kit for music business

brjohnson6

A.I. and The Social Media Shift - Mohit Rajhans

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This dynamic keynote by Susan Diaz, the visionary behind PeacefulAIMarketing.com is tailored for small marketing teams (1-10) keen to implement the transformative power of AI into their day to day marketing. Starting from leveraging artificial intelligence as a strategic co-pilot, Susan will guide attendees through creating a foundational level of AI literacy within teams, preparing them to navigate and harness AI's potential confidently. Discover the importance of optimizing workflows before picking tools for automation. Susan will walk through the innovative use case of the custom GPT for podcast pre-production in MyShowrunner.com. Additionally, learn how AI can collapse time, enhancing both work efficiency and personal productivity. This session promises actionable insights for marketing professionals ready to accelerate growth and achieve a 100x impact in their strategies and execution. Join us to transform your marketing team into a powerhouse of innovation and success. Key Takeaways: 1. Empowering Teams with AI Co-Pilot: Discover how integrating AI as a co-pilot in your marketing efforts not only enhances creativity and efficiency but also cultivates a foundational AI literacy among team members. 2. Optimizing Workflows Before Automation: Learn the critical step of mapping and understanding your workflows before jumping into automation. 3. Collapsing Time with AI: Explore the transformative potential of AI to collapse time, both in professional settings and personal efficiency. And then start thinking about how to use your saved time to solve big, hairy problems using your core skills.

The 100x Factor Growth with AI - Susan Diaz

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

Scaling your content production and workflow with AI Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients. Key Takeaways: You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.

Generative AI Content Creation - Andrew Jenkins

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Recently uploaded (20)

The+State+of+Careers+In+Retention+Marketing-2.pdf

Labour Day Celebrating Workers and Their Contributions.pptx

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Kraft Mac and Cheese campaign presentation

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Uncover Insightful User Journey Secrets Using GA4 Reports

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Campfire Stories - Matching Content to Audience Context - Ryan Brock

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

The Future of Brands on LinkedIn - Alison Kaltman

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

personal branding kit for music business

A.I. and The Social Media Shift - Mohit Rajhans

The 100x Factor Growth with AI - Susan Diaz

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Unraveling the Mystery of The Circleville Letters.pptx

Generative AI Content Creation - Andrew Jenkins

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Competitive Brand Analysis

1. Competitive Brand Analysis

2. Why you chose the brand: J.Crew is an iconic brand that is known for it’s timeless style What you find most impactful about their identity: Their ability to mix masculine and feminine characteristics. J.Crew has positioned themselves as an unforgettable brand What causes/culture about the brand appeals to you: -Enjoys the finer things -Classic style -Comfort is key -Mix of country and city BRAND IDENTITY PROFILE:

3. lazy sundays hiking diy projects farmers markets home decor eating healthy high end accessories girls night

4. Competition

5. -Price Point: Bridge -Pricing: Lowest - $14.50 (hair accessories) Highest - $365.00 (wool jacket) -Availability: Bayshore Mayfair

6. -Price Point: Better -Pricing: Lowest - $24.50 (sunglasses) Highest - $188 (wool peacoat) -Availability: Bayshore Mayfair

7. -Price Point: Better -Pricing: Lowest - $59.50 (scarf) Highest - $250 (cashmere sweater) -Availability: Bayshore Mayfair

8. Shopping Report

9. Color Stories: J.Crew - Red, White, Blue Metallics, Neutrals, Army Green Ann Taylor LOFT - Blue, Purple, Pink/Blush Grey, Green, Beige Banana Republic - Black, White, Burgundy Khaki, Grey, Green

10. Trims and Details: J.Crew - • Textures: wool, leather/lace details • Classics • Romantic/Feminine graphics • Statement jewelry Ann Taylor LOFT - • Textures: woven, cotton blends • All over abstract prints • Romantic details (lace) • Statement jewelry Banana Republic - • Textures: wool, leather, suede (details/full) • Printed bottoms, winter florals • Details: zippers (tops and bottoms) • Shoes and Perfume • Statement Jewelry

11. Fit Analysis

12. Knits and Tees • Pop Art Rose Tee -Onyx Ivory or Ivory(online) -Cotton -Sizes Available In Store: small(4), medium(1), x-large(1) Online: x-small - x-large -Broken Sizes: medium - x-large -Differences Between Sizes X-large seemed “boxier” Product

13. x-large medium In-Store Online

14. Customer Comments

15. Trend Report

16. Fall 2014: Turtlenecks Marc by Marc Jacobs Louis Vuitton Calvin Klein Runway… Salvatore Ferragamo CURRENT TREND

17. Street…

18. Make it…

19. Spring 2015: Neck Scarves Saint Laurent Costume National Paul & Joe Anna Sui Runway… FUTURE TREND

20. Street…

21. Make it…