7. Which are the best ones?
How much time does it take?
Does it work?
How do I break through the noise?
8.
9. Usage
Reach mass market
Share biz fun side
Develop an invested,
Interact with your markets.
Great customer advocacy tool.
engaged community
10. Usage
First touch: don’t have
to approve followers
Chat with your network
and drive website traffic.
(in 140 characters or less)
Share links to content
Quickly maintain
presence
Quick customer service
11. Usage
Share content &
establish creditability
Attract new talent
Build and collaborate with a
network of colleagues.
Learn from industry
leaders & colleagues
12. Usage
2nd largest search
engine
Show & tell with your
customers & prospects.
Use video to educate,
entertain, explain
Videos are easy & fun
to share
13. Usage
Know opinions &
perceptions of users
Give customers a
post-transaction voice.
Respond to good &
bad reviews
Foster good reputation
16. Each with its own strengths and weaknesses,
based on the type of business and market using it.
17. Social Media is free (like a free puppy). For max ROI:
Match channel to your market
Focus on engaging
Start with 20 hrs/mo
Be consistent
Stick with 10+ hrs/mo
Set and follow schedules
Hire an intern
18.
19. Ads & Brochures
Blogs, eBooks, Videos
Word-of-mouth
Social Media
Cold Calling
SEO & PPC
Trade Shows
Webinars & Whitepapers
Junk Mail & Spam
Feeds & RSS
23. Change your daily
Give away remarkable
marketing activities
content
Use social media for
Slow and steady wins
conversations
the race, don’t give up
24.
25. Social Media, SEO
Content marketing: blog articles,
video, infographics, eBooks
Permission marketing: gather email
Create lifelong
customer & brand
ambassador
White papers
Product demos
Trial offers
Email newsletters
Social media
Contests
Referral programs
Loyalty promotions
Audience segmentation
Targeted efforts
Loyalty incentives
Customer relationships