2. Game Player This isn’t a game! Don’t play games with me! You’d better start playing the game. Gaming the system Almost all of us, including gamers, are biased against games today!
3. It’s inevitable: soon we will all be gamers – Rob Fahey 97 percent of youth play computer and video games 69 percent of all heads of household play computer and video games 40 percent of all gamers are women One out of four gamers is over the age of fifty Most gamers are expect to continue playing games for rest of their life Source: Entertainment Software Association
4. 61 percent of surveyed CEOs, CFOs, and other senior executives says they take daily game breaks at work! Source: Cyberpsychology, Behavior, and Social Networking Journal
5. As it turn out what we’re really afraid of isn’t game; We’re afraid of loosing track of where the game ends and where the reality begins.
6. Goal / Rules / Feedback System / Voluntary Participation Playing games is a voluntary attempt to overcome unnecessary obstacle.
19. Gamification is the process of applying game’s techniques and knowledge to solve business problems and engage users Rewards / Points / leader boards / Dynamics / mechanics / etc
20. Gartner’s Hype Cycle Peak of inflated expectations Plateau of Productivity Slope of Enlightenment Through of Disillusionment Technology Trigger Customer Engagement Marketing is product
24. Intrinsic Rewards > Extrinsic Rewards Mastery Satisfaction Sex Fun Love Learning Belonging Meaning Power Autonomy Threats Punishments Loss of Power Quests Leaderboards Rewards Badges Levels points
