Aleuromedia




KSLeBlanc   @KSL   www.aleuromedia.com   kelley@aleurosolutions.com
Kelley-Sue LeBlanc

        www.aleuromedia.com

        Follow me on Twitter: @KSL

        Find me on LinkedIn: www.link...
Evolution of Marketing




                   Social Media




KSLeBlanc   @KSL      www.aleuromedia.com   kelley@aleuroso...
Broadcast




     All of these channels pushed a message. This conditioned us to
                  participate by listeni...
Attention Span is Premium


   The audience participates
       on all levels now.
    Evaluating, promoting,
     advisin...
Your Website




KSLeBlanc   @KSL      www.aleuromedia.com   kelley@aleurosolutions.com
Your Website




KSLeBlanc   @KSL      www.aleuromedia.com   kelley@aleurosolutions.com
Your Website




KSLeBlanc   @KSL      www.aleuromedia.com   kelley@aleurosolutions.com
Your Website




KSLeBlanc   @KSL      www.aleuromedia.com   kelley@aleurosolutions.com
Your Website




KSLeBlanc   @KSL      www.aleuromedia.com   kelley@aleurosolutions.com
Consider This




KSLeBlanc   @KSL      www.aleuromedia.com   kelley@aleurosolutions.com
My Number One Search Tool




KSLeBlanc      @KSL   www.aleuromedia.com   kelley@aleurosolutions.com
Preparation

KSLeBlanc   @KSL     www.aleuromedia.com   kelley@aleurosolutions.com
Four P’s


            Plan

            Policy

            Privacy

            Participate



KSLeBlanc   @KSL         ...
ABC’s



            Assess ...........research, question, evaluate

            Blueprint .......... define, plan, measur...
Goals



       Community Development - Social media is about people and
       their relationships with each other. A Soc...
Goals



       Thought Leadership - Social Media provides tools that enable
       even the smallest voice to reach a wid...
Goals



       Fundraising - Social Media is NOT another mailing list or a call
       sheet. It is NOT another donate no...
Goals



       Service - Social Media platforms can enable your organization to
       provide enhanced services, educati...
Landscape



                                                           Blog roll


                                      ...
The Layers
                                       School                     Class of
                                    ...
Examples

KSLeBlanc   @KSL    www.aleuromedia.com   kelley@aleurosolutions.com
snap shot from the web
               http://sites.google.com/site/wharman/social-media-strategy-handbook


KSLeBlanc   @K...
snap shot from the web
http://sites.google.com/site/wharman/social-media-strategy-handbook




  KSLeBlanc                ...
Social Media Marketing



       Fan Pages

       Advertising

       Event Promotion/Ticket Sales

       Recruitment


...
NHPR



KSLeBlanc   @KSL   www.aleuromedia.com   kelley@aleurosolutions.com
snap shot from the web
http://www.nhpr.org/



   KSLeBlanc             @KSL   www.aleuromedia.com   kelley@aleurosolution...
snap shot from the web
http://www.nhpr.org/



   KSLeBlanc             @KSL   www.aleuromedia.com   kelley@aleurosolution...
snap shot from the web
http://www.facebook.com/nhpublicradio




  KSLeBlanc               @KSL          www.aleuromedia.c...
snap shot from the web
http://www.facebook.com/nhpublicradio




KSLeBlanc              @KSL             www.aleuromedia.c...
snap shot from the web
                   http://www.facebook.com/nhpublicradio


KSLeBlanc   @KSL     www.aleuromedia.com...
snap shot from the web
                                         http://www.facebook.com/nhpublicradio


KSLeBlanc   @KSL  ...
snap shot from the web
                                         http://twitter.com/nhpr


KSLeBlanc   @KSL   www.aleuromed...
snap shot from the web
                                         http://search.twitter.com


KSLeBlanc   @KSL   www.aleurom...
snap shot from the web
                                         http://www.flickr.com/photos/nhpr/


KSLeBlanc   @KSL   www...
Music Hall



KSLeBlanc   @KSL      www.aleuromedia.com   kelley@aleurosolutions.com
snap shot from the web
                                         http://www.themusichall.org/


KSLeBlanc   @KSL   www.aleu...
snap shot from the web
                                         http://www.themusichall.org/now/


KSLeBlanc   @KSL   www....
snap shot from the web
                                         http://twitter.com/MusicHall


KSLeBlanc   @KSL   www.aleu...
snap shot from the web
                                         http://www.facebook.com/musichall


KSLeBlanc   @KSL   www...
Community Development



Groups and Networking

Conversation - Relationship Building

Video and Audio Content

Mentoring
Humane Society



KSLeBlanc   @KSL   www.aleuromedia.com   kelley@aleurosolutions.com
snap shot from the web
                                         http://www.humanesociety.org/


KSLeBlanc   @KSL   www.ale...
snap shot from the web
http://twitter.com/HumaneSociety/

 KSLeBlanc                @KSL      www.aleuromedia.com   kelley...
snap shot from the web
 http://www.facebook.com/humanesociety




KSLeBlanc              @KSL              www.aleuromedia...
snap shot from the web
                                 http://www.facebook.com/humanesociety




KSLeBlanc   @KSL   www.a...
snap shot from the web
                   http://www.facebook.com/humanesociety

KSLeBlanc   @KSL    www.aleuromedia.com  ...
snap shot from the web
 http://www.facebook.com/humanesociety




KSLeBlanc             @KSL               www.aleuromedia...
snap shot from the web
                   http://www.facebook.com/humanesociety


KSLeBlanc   @KSL            www.aleurome...
Thought Leadership



Blogs, Micro Blogs

Podcasts,Vlogs

Curating Content

Public Profiles
Institute for Sustainable
            Communities


KSLeBlanc   @KSL   www.aleuromedia.com   kelley@aleurosolutions.com
snap shot from the web
                   http://www.iscvt.org/




KSLeBlanc   @KSL   www.aleuromedia.com      kelley@ale...
snap shot from the web
    http://www.iscvt.org/




KSLeBlanc              @KSL   www.aleuromedia.com   kelley@aleurosolu...
snap shot from the web
                   http://twitter.com/SustainableComm


KSLeBlanc   @KSL            www.aleuromedia...
snap shot from the web
                   http://www.facebook.com/SustainableComm


KSLeBlanc   @KSL            www.aleuro...
snap shot from the web
                                   http://www.facebook.com/SustainableComm




KSLeBlanc   @KSL   w...
snap shot from the web
             http://www.facebook.com/SustainableComm


KSLeBlanc   @KSL              www.aleuromedi...
Fundrai$ing



Cause Marketing

Event-driven calls to action

Digital gaming

Mobile Marketing
American Red Cross



KSLeBlanc     @KSL   www.aleuromedia.com   kelley@aleurosolutions.com
snap shot from the web
                   http://www.redcross.org/




KSLeBlanc   @KSL                 www.aleuromedia.co...
snap shot from the web
  http://www.redcross.org/




KSLeBlanc               @KSL   www.aleuromedia.com   kelley@aleuroso...
snap shot from the web
                   http://www.redcross.org/




KSLeBlanc   @KSL            www.aleuromedia.com   k...
snap shot from the web
                   http://www.facebook.com/redcross


KSLeBlanc   @KSL            www.aleuromedia.c...
snap shot from the web
                                http://www.facebook.com/redcross
KSLeBlanc   @KSL   www.aleuromedia...
snap shot from the web
http://www.facebook.com/redcross
snap shot from the web
                         http://www.facebook.com/redcross




KSLeBlanc   @KSL   www.aleuromedia.co...
snap shot from the web
                        http://www.facebook.com/redcross




KSLeBlanc   @KSL   www.aleuromedia.com...
snap shot from the web
                                         http://search.twitter.com




KSLeBlanc   @KSL   www.aleur...
snap shot from the web
 http://twitter.com/shipmanredcross



KSLeBlanc                @KSL         www.aleuromedia.com   ...
Service



Open/Closed Networks

Online Webinars

Discussion Groups

Alerts
American Public Health
          Association


KSLeBlanc   @KSL   www.aleuromedia.com   kelley@aleurosolutions.com
snap shot from the web
                   http://www.apha.org/


KSLeBlanc   @KSL            www.aleuromedia.com   kelley@...
snap shot from the web
        http://www.apha.org/




KSLeBlanc               @KSL     www.aleuromedia.com   kelley@aleu...
snap shot from the web
                   http://www.apha.org/




KSLeBlanc   @KSL             www.aleuromedia.com   kell...
snap shot from the web
                                         http://www.gsil.org/




KSLeBlanc   @KSL   www.aleuromedi...
Measures

Profits

Membership

Retention

Search Metrics

Engagement - measure the impact of interaction, how much,
how of...
Aleuromedia




                             Kelley-Sue LeBlanc
                              Sign up for classes or coach...
Upcoming SlideShare
Loading in …5
×

Social Media - CONFR - Workshop Lebanon NH

1,218 views

Published on

This workshop will give you:
 a strong foundation in the evolution of social media
 the context within which to approach your own social media strategy
 specific ideas for how to integrate social media into your development plan
 the right questions to be asking yourself and your organization when thinking about
implementing social media for the social sector with your other fundraising priorities
 strategies for implementing social media techniques without a large budget
 examples and how-to’s to become more comfortable navigating within the social
media landscape.

Published in: Education, Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,218
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Social Media - CONFR - Workshop Lebanon NH

    1. 1. Aleuromedia KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    2. 2. Kelley-Sue LeBlanc www.aleuromedia.com Follow me on Twitter: @KSL Find me on LinkedIn: www.linkedin.com/in/ksleblanc Fan Aleuro on Facebook: www.facebook.com/aleuromedia KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    3. 3. Evolution of Marketing Social Media KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    4. 4. Broadcast All of these channels pushed a message. This conditioned us to participate by listening and consuming. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    5. 5. Attention Span is Premium The audience participates on all levels now. Evaluating, promoting, advising, requesting. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    6. 6. Your Website KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    7. 7. Your Website KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    8. 8. Your Website KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    9. 9. Your Website KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    10. 10. Your Website KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    11. 11. Consider This KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    12. 12. My Number One Search Tool KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    13. 13. Preparation KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    14. 14. Four P’s Plan Policy Privacy Participate KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    15. 15. ABC’s Assess ...........research, question, evaluate Blueprint .......... define, plan, measure Cultivate ...........educate, participate, iterate KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    16. 16. Goals Community Development - Social media is about people and their relationships with each other. A Social Network is a collection of people with a common goal or shared interest. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    17. 17. Goals Thought Leadership - Social Media provides tools that enable even the smallest voice to reach a wide audience. Demonstrating knowledge of your domain can be achieved by dynamically linking your content to a collection of content you curate on behalf of your community or network. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    18. 18. Goals Fundraising - Social Media is NOT another mailing list or a call sheet. It is NOT another donate now button. It can augment your fundraising efforts by enabling swift event driven actions and by weaving together the access and interaction of the communications and calls to action. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    19. 19. Goals Service - Social Media platforms can enable your organization to provide enhanced services, education, and programming through digital content and dynamic networking. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    20. 20. Landscape Blog roll edu org Program Blogs Program Blogs Writers Forum Visual Arts Forum PowerCampus Cvent Angel, BlackBoard KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    21. 21. The Layers School Class of Class of Cause Page Alumni/Group Class of Alumni/Group Class of Alumni/Group Alumni/Group School Fan Page School Facebook Network MFA | MBA MFA | MBA MFA | MBA Program Group Program Group Program Group Program Program Program Fan Page Fan Page Fan Page student/faculty student/facult other profiles student/faculty student/facult other profiles Profile Page student/faculty Fan Page student/facult other profiles Profile Page student/faculty Fan Page student/facult other profiles Profile Page Fan Page other profiles Profile Page Fan Page other profiles other profiles KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    22. 22. Examples KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    23. 23. snap shot from the web http://sites.google.com/site/wharman/social-media-strategy-handbook KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    24. 24. snap shot from the web http://sites.google.com/site/wharman/social-media-strategy-handbook KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    25. 25. Social Media Marketing Fan Pages Advertising Event Promotion/Ticket Sales Recruitment KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    26. 26. NHPR KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    27. 27. snap shot from the web http://www.nhpr.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    28. 28. snap shot from the web http://www.nhpr.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    29. 29. snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    30. 30. snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    31. 31. snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    32. 32. snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    33. 33. snap shot from the web http://twitter.com/nhpr KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    34. 34. snap shot from the web http://search.twitter.com KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    35. 35. snap shot from the web http://www.flickr.com/photos/nhpr/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    36. 36. Music Hall KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    37. 37. snap shot from the web http://www.themusichall.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    38. 38. snap shot from the web http://www.themusichall.org/now/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    39. 39. snap shot from the web http://twitter.com/MusicHall KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    40. 40. snap shot from the web http://www.facebook.com/musichall KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    41. 41. Community Development Groups and Networking Conversation - Relationship Building Video and Audio Content Mentoring
    42. 42. Humane Society KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    43. 43. snap shot from the web http://www.humanesociety.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    44. 44. snap shot from the web http://twitter.com/HumaneSociety/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    45. 45. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    46. 46. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    47. 47. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    48. 48. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    49. 49. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    50. 50. Thought Leadership Blogs, Micro Blogs Podcasts,Vlogs Curating Content Public Profiles
    51. 51. Institute for Sustainable Communities KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    52. 52. snap shot from the web http://www.iscvt.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    53. 53. snap shot from the web http://www.iscvt.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    54. 54. snap shot from the web http://twitter.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    55. 55. snap shot from the web http://www.facebook.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    56. 56. snap shot from the web http://www.facebook.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    57. 57. snap shot from the web http://www.facebook.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    58. 58. Fundrai$ing Cause Marketing Event-driven calls to action Digital gaming Mobile Marketing
    59. 59. American Red Cross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    60. 60. snap shot from the web http://www.redcross.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    61. 61. snap shot from the web http://www.redcross.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    62. 62. snap shot from the web http://www.redcross.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    63. 63. snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    64. 64. snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    65. 65. snap shot from the web http://www.facebook.com/redcross
    66. 66. snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    67. 67. snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    68. 68. snap shot from the web http://search.twitter.com KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    69. 69. snap shot from the web http://twitter.com/shipmanredcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    70. 70. Service Open/Closed Networks Online Webinars Discussion Groups Alerts
    71. 71. American Public Health Association KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    72. 72. snap shot from the web http://www.apha.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    73. 73. snap shot from the web http://www.apha.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    74. 74. snap shot from the web http://www.apha.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    75. 75. snap shot from the web http://www.gsil.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    76. 76. Measures Profits Membership Retention Search Metrics Engagement - measure the impact of interaction, how much, how often, and what is being shared Influence - identify your key influencers
    77. 77. Aleuromedia Kelley-Sue LeBlanc Sign up for classes or coaching here. www.aleuromedia.com http://aleurosolutions.com/wordpress/classes-and-events/social-media-online-classes/ Follow me on Twitter: @KSL Find me on LinkedIn: www.linkedin.com/in/ksleblanc Fan Aleuro on Facebook: www.facebook.com/aleuromedia

    ×