Social Media - CONFR - Workshop Lebanon NH
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Social Media - CONFR - Workshop Lebanon NH

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This workshop will give you: ...

This workshop will give you:
 a strong foundation in the evolution of social media
 the context within which to approach your own social media strategy
 specific ideas for how to integrate social media into your development plan
 the right questions to be asking yourself and your organization when thinking about
implementing social media for the social sector with your other fundraising priorities
 strategies for implementing social media techniques without a large budget
 examples and how-to’s to become more comfortable navigating within the social
media landscape.

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Social Media - CONFR - Workshop Lebanon NH Social Media - CONFR - Workshop Lebanon NH Presentation Transcript

  • Aleuromedia KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Kelley-Sue LeBlanc www.aleuromedia.com Follow me on Twitter: @KSL Find me on LinkedIn: www.linkedin.com/in/ksleblanc Fan Aleuro on Facebook: www.facebook.com/aleuromedia KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Evolution of Marketing Social Media KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Broadcast All of these channels pushed a message. This conditioned us to participate by listening and consuming. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Attention Span is Premium The audience participates on all levels now. Evaluating, promoting, advising, requesting. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Your Website KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Your Website KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Your Website KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Your Website KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Your Website KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Consider This KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • My Number One Search Tool KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Preparation KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Four P’s Plan Policy Privacy Participate KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • ABC’s Assess ...........research, question, evaluate Blueprint .......... define, plan, measure Cultivate ...........educate, participate, iterate KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Goals Community Development - Social media is about people and their relationships with each other. A Social Network is a collection of people with a common goal or shared interest. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Goals Thought Leadership - Social Media provides tools that enable even the smallest voice to reach a wide audience. Demonstrating knowledge of your domain can be achieved by dynamically linking your content to a collection of content you curate on behalf of your community or network. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Goals Fundraising - Social Media is NOT another mailing list or a call sheet. It is NOT another donate now button. It can augment your fundraising efforts by enabling swift event driven actions and by weaving together the access and interaction of the communications and calls to action. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Goals Service - Social Media platforms can enable your organization to provide enhanced services, education, and programming through digital content and dynamic networking. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Landscape Blog roll edu org Program Blogs Program Blogs Writers Forum Visual Arts Forum PowerCampus Cvent Angel, BlackBoard KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • The Layers School Class of Class of Cause Page Alumni/Group Class of Alumni/Group Class of Alumni/Group Alumni/Group School Fan Page School Facebook Network MFA | MBA MFA | MBA MFA | MBA Program Group Program Group Program Group Program Program Program Fan Page Fan Page Fan Page student/faculty student/facult other profiles student/faculty student/facult other profiles Profile Page student/faculty Fan Page student/facult other profiles Profile Page student/faculty Fan Page student/facult other profiles Profile Page Fan Page other profiles Profile Page Fan Page other profiles other profiles KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Examples KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://sites.google.com/site/wharman/social-media-strategy-handbook KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://sites.google.com/site/wharman/social-media-strategy-handbook KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Social Media Marketing Fan Pages Advertising Event Promotion/Ticket Sales Recruitment KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • NHPR KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.nhpr.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.nhpr.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://twitter.com/nhpr KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://search.twitter.com KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.flickr.com/photos/nhpr/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Music Hall KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.themusichall.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.themusichall.org/now/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://twitter.com/MusicHall KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.facebook.com/musichall KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Community Development Groups and Networking Conversation - Relationship Building Video and Audio Content Mentoring
  • Humane Society KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.humanesociety.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://twitter.com/HumaneSociety/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Thought Leadership Blogs, Micro Blogs Podcasts,Vlogs Curating Content Public Profiles
  • Institute for Sustainable Communities KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.iscvt.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.iscvt.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://twitter.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.facebook.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.facebook.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.facebook.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Fundrai$ing Cause Marketing Event-driven calls to action Digital gaming Mobile Marketing
  • American Red Cross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.redcross.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.redcross.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.redcross.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.facebook.com/redcross
  • snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://search.twitter.com KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://twitter.com/shipmanredcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Service Open/Closed Networks Online Webinars Discussion Groups Alerts
  • American Public Health Association KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.apha.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.apha.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.apha.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • snap shot from the web http://www.gsil.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  • Measures Profits Membership Retention Search Metrics Engagement - measure the impact of interaction, how much, how often, and what is being shared Influence - identify your key influencers
  • Aleuromedia Kelley-Sue LeBlanc Sign up for classes or coaching here. www.aleuromedia.com http://aleurosolutions.com/wordpress/classes-and-events/social-media-online-classes/ Follow me on Twitter: @KSL Find me on LinkedIn: www.linkedin.com/in/ksleblanc Fan Aleuro on Facebook: www.facebook.com/aleuromedia