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Family Friendly Controversy   Affective and Cognitive Expectations for and Reactions to BODY WORLDS Kimberly M. Burtnyk, M.Sc. Manager of Research and Evaluation, Amgen Center for Science Learning California Science Center
Outline ,[object Object],[object Object],[object Object]
A Brief History of BODY WORLDS ,[object Object],[object Object],[object Object],[object Object]
The Study ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Research Questions
[object Object],[object Object],Research Questions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Affect Measuring Question
Child   Positive and Negative Expectations ,[object Object],[object Object]
Adult   Positive and Negative Expectations for their Children ,[object Object],[object Object]
Parent expectations for children  (relative to child self-expectations) Positive Expectations
Parent expectations for children  (relative to child self-expectations) Negative Expectations
Profile Analyses Any Likert type scale or Semantic Differential can be analyzed using “Profile Analysis.”  E.g. This exhibit was:   Totally  Somewhat  Neither agree  Somewhat  Totally    disagree  disagree  nor disagree  agree   agree Fun    0   1   2    3   4 Silly  0   1   2    3   4 Educational  0   1   2    3   4 Exciting  0   1   2    3   4 The exhibit was… Terrible 1 2 3 4 5 6 7  Fantastic Ugly 1 2 3 4 5 6 7   Beautiful Exciting 1 2 3 4 5 6 7   Boring
Profile Analyses For each variable, mean scores are calculated and plotted to see the “profile” of visitor responses.   E.g.:
Profile Analyses Comparisons can then be made between independent variables such as Age, Gender, Education, etc.
Adult and Child Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adult Self Expectations Adult (of self) mean = 5.19, SD = 0.37
Adult Self Expectations vs. Adult Expectations of Child P < 0.04 Adult (of self) mean = 5.19, SD = 0.37 Adult (of child) mean = 4.78, SD = 0.41
Adult Expectations of Child Adult (of child) mean  = 4.78, SD = 0.41
Adult Expectations of Child vs. Child Self Expectations Adult (of child) mean  = 4.78, SD = 0.41 Child (self) mean = 4.88, SD = 0.46
Male and Female Child Affective Expectations Female mean = 4.95, SD = 0.45 Male mean = 4.81, SD = 0.44
Adult Expectations of Male and Female Children Adult expect of Female child mean = 4.80, SD = 0.42 Adult expect of Male child mean = 4.75, SD = 0.36
Male and Female Adult Expectations of Children Adult Female (expect of child) mean = 4.81, SD = 0.44 Adult Male (expect of child) mean = 4.72, SD = 0.36
[object Object],[object Object],[object Object],[object Object],Affective Expectations Summary
How well did adults predict children’s affective responses to BODY WORLDS? Conducted profile analyses on the following: 1) Adult expectations vs. Child outcomes –  how well did adults predict the experience children would have? 2) Child expectations vs. Child outcomes –  how well did children themselves gauge their own response? So what happened?
Adult Expectations vs. Child Outcomes ( Mean scores)  Adult (of child) Pre mean = 4.78, SD = 0.41
Adult Expectations vs. Child Outcomes ( Mean scores)  Adult (of child) Pre mean = 4.78, SD = 0.41 Child Self Post mean = 4.83, SD = 0.46
Child Expectations vs. Child Outcomes ( Mean scores)  Child Self Pre mean = 4.88, SD = 0.46 Child Self Post mean = 4.83, SD = 0.46
Cognitive Expectations and Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional exhibit specific information: Plastination, real bodies, made in Germany, controversial, donated bodies. Excluding anatomical terms. Exhibit specific (non-anatomy) Exhibit Negative/tentative affective comments: “wrong,” “gross,” “disgusting.” Negative comment Positive affective responses, any statement of enjoyment/excitement, “fun,” “cool,” “interesting.” Cool/ interesting Good/need/learn for school and or school project. Good for school “ Educational,” “learn science,” “know more about,” “informative.” Educational Gen. expct’ns See/Learn about health related: smoking, disease, healthy, “fatty foods” Health See/Learn about “what the body looks like inside”: “see inside,” “under the skin,” “what's under the body.” See Inside the body See/Learn about “how the body works” or any process/function of the body. How the body works Bodily f’cns See/Learn about “anatomy,” common terms: “the human body,” or groups of body parts such as “muscles,” “organs,” “tissues.” General Anatomy See/Learn about anatomical terms that are specific but familiar parts of the body: “hip,” “heart,” “lungs,” “brain,” “nerves.” Neutral Anatomy See/Learn about specific/less common anatomical terms: “pancreas,” “breast tissue,” “brain cells,” “vascular system.” Specific Anatomy Anat. terms Definition and examples Category
Parent and  Child Cognitive Expectations What Children and Parents Expected to see in BODY WORLDS
Learning Outcomes Summary What Kids said They Learned vs. What Parents Thought their Kids Learned
[object Object],[object Object],[object Object],BODY WORLDS Family Research:  Conclusions
END

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Body Worlds Affective and Cognitive Impacts

  • 1. Family Friendly Controversy Affective and Cognitive Expectations for and Reactions to BODY WORLDS Kimberly M. Burtnyk, M.Sc. Manager of Research and Evaluation, Amgen Center for Science Learning California Science Center
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Parent expectations for children (relative to child self-expectations) Positive Expectations
  • 11. Parent expectations for children (relative to child self-expectations) Negative Expectations
  • 12. Profile Analyses Any Likert type scale or Semantic Differential can be analyzed using “Profile Analysis.” E.g. This exhibit was: Totally Somewhat Neither agree Somewhat Totally disagree disagree nor disagree agree agree Fun 0 1 2 3 4 Silly 0 1 2 3 4 Educational 0 1 2 3 4 Exciting 0 1 2 3 4 The exhibit was… Terrible 1 2 3 4 5 6 7 Fantastic Ugly 1 2 3 4 5 6 7 Beautiful Exciting 1 2 3 4 5 6 7 Boring
  • 13. Profile Analyses For each variable, mean scores are calculated and plotted to see the “profile” of visitor responses. E.g.:
  • 14. Profile Analyses Comparisons can then be made between independent variables such as Age, Gender, Education, etc.
  • 15.
  • 16. Adult Self Expectations Adult (of self) mean = 5.19, SD = 0.37
  • 17. Adult Self Expectations vs. Adult Expectations of Child P < 0.04 Adult (of self) mean = 5.19, SD = 0.37 Adult (of child) mean = 4.78, SD = 0.41
  • 18. Adult Expectations of Child Adult (of child) mean = 4.78, SD = 0.41
  • 19. Adult Expectations of Child vs. Child Self Expectations Adult (of child) mean = 4.78, SD = 0.41 Child (self) mean = 4.88, SD = 0.46
  • 20. Male and Female Child Affective Expectations Female mean = 4.95, SD = 0.45 Male mean = 4.81, SD = 0.44
  • 21. Adult Expectations of Male and Female Children Adult expect of Female child mean = 4.80, SD = 0.42 Adult expect of Male child mean = 4.75, SD = 0.36
  • 22. Male and Female Adult Expectations of Children Adult Female (expect of child) mean = 4.81, SD = 0.44 Adult Male (expect of child) mean = 4.72, SD = 0.36
  • 23.
  • 24. How well did adults predict children’s affective responses to BODY WORLDS? Conducted profile analyses on the following: 1) Adult expectations vs. Child outcomes – how well did adults predict the experience children would have? 2) Child expectations vs. Child outcomes – how well did children themselves gauge their own response? So what happened?
  • 25. Adult Expectations vs. Child Outcomes ( Mean scores) Adult (of child) Pre mean = 4.78, SD = 0.41
  • 26. Adult Expectations vs. Child Outcomes ( Mean scores) Adult (of child) Pre mean = 4.78, SD = 0.41 Child Self Post mean = 4.83, SD = 0.46
  • 27. Child Expectations vs. Child Outcomes ( Mean scores) Child Self Pre mean = 4.88, SD = 0.46 Child Self Post mean = 4.83, SD = 0.46
  • 28.
  • 29. Additional exhibit specific information: Plastination, real bodies, made in Germany, controversial, donated bodies. Excluding anatomical terms. Exhibit specific (non-anatomy) Exhibit Negative/tentative affective comments: “wrong,” “gross,” “disgusting.” Negative comment Positive affective responses, any statement of enjoyment/excitement, “fun,” “cool,” “interesting.” Cool/ interesting Good/need/learn for school and or school project. Good for school “ Educational,” “learn science,” “know more about,” “informative.” Educational Gen. expct’ns See/Learn about health related: smoking, disease, healthy, “fatty foods” Health See/Learn about “what the body looks like inside”: “see inside,” “under the skin,” “what's under the body.” See Inside the body See/Learn about “how the body works” or any process/function of the body. How the body works Bodily f’cns See/Learn about “anatomy,” common terms: “the human body,” or groups of body parts such as “muscles,” “organs,” “tissues.” General Anatomy See/Learn about anatomical terms that are specific but familiar parts of the body: “hip,” “heart,” “lungs,” “brain,” “nerves.” Neutral Anatomy See/Learn about specific/less common anatomical terms: “pancreas,” “breast tissue,” “brain cells,” “vascular system.” Specific Anatomy Anat. terms Definition and examples Category
  • 30. Parent and Child Cognitive Expectations What Children and Parents Expected to see in BODY WORLDS
  • 31. Learning Outcomes Summary What Kids said They Learned vs. What Parents Thought their Kids Learned
  • 32.
  • 33. END