1. LET’S PLAY :
KAPLA
DIGITAL BRANDING
Juliette – Sophie – Camille – Mathilde – Romane

2. Tumblr

Blog  http://themagicplank.tumblr.com/
 New
logo, more attractive
 Link with the current website
 Blog about different and creative constructions
 Colorful, Attractive, Simple for children
 You can share

Tumblr is a beginning
 Firstly,
develop the current website…
 Social media: Facebook, Twitter, Pinterest,
Instagram…

3. Infographics

An educative schema: to show the benefits of
the brand on children’s behaviour and
education

Items:
What is it?
How does it work?
From benefits to effects on your children
No more need of fish memory

4. 1 Infographics

An illustration dedicated to children: to
generate entertainment and interest for the
brand

Content:
Pictograms representing fun, childhood, happiness,
friends...
And introduced into a giant Kapla

5. Video series

Children placed as architects, artists
presenting their creations to the camera

Message of the end:
«
Lea, partner of Kapla for 5 years »

6. Interview series

Parents are asked to comment their children’s
most successful pieces of art

7. Real Time

Special dedicated content:
Organization of a virtual contest for
professionals architects to create « Minions »
made of Kapla
 For the launch of Despicable Me 2

8. Own post curation

Creation of a Pinterest account to post our
fans’ best realizations that they shared with us

Sharing on the Tumblr account as well

9. Team post

KIDS agency presenting proudly their office all
made of Kapla, as children