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  1. 1. Amelia Huffman, Robin Mullhall Chelsea Marcoux, Natasha Weese, Samantha McMurter Sara Hamil SOMS 1033 December 11th, 2012CHAPTERS !NDIGO
  2. 2. Agenda Introduction Company History Twitter Facebook Blogging YouTube Conclusion
  3. 3. Introduction Chapters want to share a love of reading Advance society with books, reading and story telling Their Mission: “To provide our customers with the most inspiring retail and digital environments in the world for books and life- enriching products and experiences.”
  4. 4. Introduction A few of their values are: add joy to customers’ lives Exceed expectations Promoting knowledge and growth Innovation is the key to growth; it comes from anyone at anytime Giving back to community
  5. 5. Introduction Appealing product displays, newest technology, clearance sections, books, toys, games, movies, and music Founder of the Kobo ereader
  6. 6. Company History 1940: Brothers Carl and Jack Cole open the first Coles Store in Toronto. 1995: SmithBooks and Coles merge to form Chapters Inc. Chapters grows to become the largest book retailer in Canada. 2001: Chapters and Indigo officially merge to form the largest book retailer in Canada under the corporate name Indigo Books & Music Inc.
  7. 7. Company History 2005 & 2006: Indigo ranks as one of Canadas top 100 employers 2009: Indigo spins off its digital eReading division to form Kobo Inc 2011: Indigo agrees to the sale of its global eReading service Kobo Inc. to Rakuten Inc., one of the world’s leading Internet companies, for US$315 million.
  8. 8. Twitter @ChaptersIndigo Promote new products Touch base with customers Offer many promotional offers through their tweets
  9. 9. Twitter Fun, relaxing Constantly & tweeting promotional Tweets are Customer is reflected first upon atmosphere
  10. 10. Facebook Focused on the attention of reading and movies Respond time efficiently and effectively to feedback Online contest – “Deal of a Lunchtime”
  11. 11. Facebook Engaging Photos Enthusiastic Fun and Positive
  12. 12. YouTube Channel since 2007 Many videos, broken into categories Events, Favorites, Book Trailers, An Indigo Minute and a seasonal section (fall collection)
  13. 13. YouTube Typical time frame for the  Interviews with Authors, from videos 1-10 minutes. cookbooks, biographies to fiction An Indigo Minute is fun and  New videos are posted offers candid answers to frequently random questions from the guests.
  14. 14. Blogging 20 regular bloggers – blogging several times per month Guest bloggers – usually the author of a certain book 9 topics: Fiction, Non-Fiction, Teen, Indigo Kids, Lifestyle, Music, Movies, From the Authors and Your Health.
  15. 15. Blogging Blogs about books, music albums, movies Blogs provide info: about awards, Indigo Spotlight list, critique of the story from bloggers perspective. Blogs can help us – decide what book we want to read next
  16. 16. Conclusion Report Intention: Social media Use of Chapters-Indigo; Past, Present and Future Recommendations: Blog: More customer engagement, Advertise blog YouTube: More subscribers, Post videos to Facebook and Twitter accounts Facebook and Twitter: Keep up the great work!
  17. 17. QUESTIONS?