Amelia Huffman, Robin Mullhall Chelsea Marcoux, Natasha Weese, Samantha McMurter Sara Hamil SOMS 1033 December 11th, 2012CHAPTERS !NDIGO
Agenda Introduction Company History Twitter Facebook Blogging YouTube Conclusion
Introduction Chapters want to share a love of reading Advance society with books, reading and story telling Their Mission: “To provide our customers with the most inspiring retail and digital environments in the world for books and life- enriching products and experiences.”
Introduction A few of their values are: add joy to customers’ lives Exceed expectations Promoting knowledge and growth Innovation is the key to growth; it comes from anyone at anytime Giving back to community
Introduction Appealing product displays, newest technology, clearance sections, books, toys, games, movies, and music Founder of the Kobo ereader
Company History 1940: Brothers Carl and Jack Cole open the first Coles Store in Toronto. 1995: SmithBooks and Coles merge to form Chapters Inc. Chapters grows to become the largest book retailer in Canada. 2001: Chapters and Indigo officially merge to form the largest book retailer in Canada under the corporate name Indigo Books & Music Inc.
Company History 2005 & 2006: Indigo ranks as one of Canadas top 100 employers 2009: Indigo spins off its digital eReading division to form Kobo Inc 2011: Indigo agrees to the sale of its global eReading service Kobo Inc. to Rakuten Inc., one of the world’s leading Internet companies, for US$315 million.
Twitter @ChaptersIndigo Promote new products Touch base with customers Offer many promotional offers through their tweets
Twitter Fun, relaxing Constantly & tweeting promotional Tweets are Customer is reflected first upon atmosphere
Facebook Focused on the attention of reading and movies Respond time efficiently and effectively to feedback Online contest – “Deal of a Lunchtime”
Facebook Engaging Photos Enthusiastic Fun and Positive
YouTube Channel since 2007 Many videos, broken into categories Events, Favorites, Book Trailers, An Indigo Minute and a seasonal section (fall collection)
YouTube Typical time frame for the Interviews with Authors, from videos 1-10 minutes. cookbooks, biographies to fiction An Indigo Minute is fun and New videos are posted offers candid answers to frequently random questions from the guests.
Blogging 20 regular bloggers – blogging several times per month Guest bloggers – usually the author of a certain book 9 topics: Fiction, Non-Fiction, Teen, Indigo Kids, Lifestyle, Music, Movies, From the Authors and Your Health.
Blogging Blogs about books, music albums, movies Blogs provide info: about awards, Indigo Spotlight list, critique of the story from bloggers perspective. Blogs can help us – decide what book we want to read next
Conclusion Report Intention: Social media Use of Chapters-Indigo; Past, Present and Future Recommendations: Blog: More customer engagement, Advertise blog YouTube: More subscribers, Post videos to Facebook and Twitter accounts Facebook and Twitter: Keep up the great work!