Digital Banking
It’s here, how ready is your bank?

	
   	
  	
  

	
  

	
  prepared	
  by	
  	
  

	
   	
  	
  Hip	
  B...
Almost everyone is doing it.
But few banks do it right.

2009 12 million mobile banking users
2014 45 million mobile banki...
Mobile: The new dominant platform
Mobile will soon be your bank’s central hub of service
delivery and customer engagement....
Sample Mobile
App With
Customized
Branding
More features. More
customers.
When launching mobile
apps, it is important to
incorporate robust
functionality such as
mob...
Mobile: The new dominant platform
YOUR OPPORTUNITY: To move mobile banking beyond
transactions and into enhanced engagemen...
Responsive Web: One site design, infinite possibilities
Responsive Web: One site design, infinite possibilities
91% of all U.S. citizens have their mobile device within
reach 24/...
Responsive Web: One site design, infinite possibilities
People are more mobile than ever and need information to
be access...
Responsive Web: One site design, infinite possibilities
YOUR OPPORTUNITY: Your customers can connect with you
seamlessly a...
Search Engine Marketing (SEM):
Get found online. Be first in line.
Google logs 6 billion searches a day.
93% of online exp...
Search Engine Marketing (SEM):
Get found online. Be first in line.
57% of all banks and 55% of the top 20 credit unions in...
Search Engine Marketing (SEM):
Get found online. Be first in line.
According to The Financial Brand, October 2013, “Google...
There are 304,667 daily searches for
the keyword mortgage.
Using a combination
of AdWords (text
and display ads) and
an on...
Pay Per Click Animated
Display Ad Sample
Sample Campaign
Landing Page
The Dream Mortgage landing page became one of the
most trafficked pages on the bibank.com site *
Google Analytics Report f...
Sample Campaign Overall Campaign Statistics:
Dream Mortgage SEM (Bank Independent)

Over 75% were new visitors to the
site...
Effective
campaign and
web landing
pages are crucial
to success.
Search Engine Marketing (SEM):
Get found online. Be first in line.
YOUR OPPORTUNITY: Stand out in search results with a we...
Social Media Marketing
A Perfect Service Channel
By 2025, it is estimated that social networks will become
the major distr...
Social Media Marketing
A Perfect Service Channel

	
  

YOUR OPPORTUNITY: Social media, once considered a nontraditional m...
Technology-dominated products:
Don’t leave your brand behind
Among 25 to 34 year olds, half now use mobile banking.
40% of...
Technology-dominated products:
Don’t leave your brand behind
As banking goes through fundamental change, banks
must invest...
Technology-dominated products:
Don’t leave your brand behind
YOUR OPPORTUNITY: As banks reinvent themselves with a stronge...
Digital Banking
It’s Here. Let Us Help You Develop The Right Strategy.

With the continued advancement of technology shift...
HipBrand can help you create a seamless, branded
presence across all mediums

	
  

•  Branding and positioning
•  Mobile ...
 

Let us put our experience to work for you.
Hip DigitalBanking
Hip DigitalBanking
Hip DigitalBanking
Hip DigitalBanking
Hip DigitalBanking
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Digital Banking Is Here. How Ready Is Your Bank?

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Hip DigitalBanking

  1. 1. Digital Banking It’s here, how ready is your bank?          prepared  by          Hip  Brand  Group  
  2. 2. Almost everyone is doing it. But few banks do it right. 2009 12 million mobile banking users 2014 45 million mobile banking users 2017 1 billion mobile phone users will have used their device for banking purposes
  3. 3. Mobile: The new dominant platform Mobile will soon be your bank’s central hub of service delivery and customer engagement. Bank mobile apps to date have been little more than fragmented offerings with little customer value. When launching mobile, be a leader instead of a follower. The apps with the best designs and user interfaces will attract the most customers.
  4. 4. Sample Mobile App With Customized Branding
  5. 5. More features. More customers. When launching mobile apps, it is important to incorporate robust functionality such as mobile deposit or bill pay because your competitors are offering these services and customers expect them. Customized app design can set your app apart as many banks are using similar app templates.
  6. 6. Mobile: The new dominant platform YOUR OPPORTUNITY: To move mobile banking beyond transactions and into enhanced engagement through personalization and customer context (what they need and where they want it). YOUR BOTTOM LINE: The mobile banking app is the new branch and your brand is the new ambassador for your customers’ experience.
  7. 7. Responsive Web: One site design, infinite possibilities
  8. 8. Responsive Web: One site design, infinite possibilities 91% of all U.S. citizens have their mobile device within reach 24/7. 81% browse the internet using a mobile device.
  9. 9. Responsive Web: One site design, infinite possibilities People are more mobile than ever and need information to be accessible at any time, from any place, on any device. A responsive web site automatically adapts to all webenabled devices creating a custom user experience for hundreds of millions of mobile customers.
  10. 10. Responsive Web: One site design, infinite possibilities YOUR OPPORTUNITY: Your customers can connect with you seamlessly as they move from one device to another anywhere, any time. YOUR BOTTOM LINE: By 2015, Mobile Internet Usage will surpass Desktop Internet Usage and continue to grow. Customers are already rejecting stripped-down versions of full web sites. Now is definitely the time for a well-planned responsive design strategy.
  11. 11. Search Engine Marketing (SEM): Get found online. Be first in line. Google logs 6 billion searches a day. 93% of online experiences begin with a search engine. 75% of users never scroll past the first page of search results. Utilize the combined power of SEO (search engine optimization) and PPC (pay per click).
  12. 12. Search Engine Marketing (SEM): Get found online. Be first in line. 57% of all banks and 55% of the top 20 credit unions in the U.S. utilize Google AdWords campaigns. The top three most searched keywords offer financial institutions an opportunity to find customers online. Insurance Loans Mortgage 25 percent of keywords 15 percent of keywords 10 percent of keywords
  13. 13. Search Engine Marketing (SEM): Get found online. Be first in line. According to The Financial Brand, October 2013, “Google’s Hummingbird Update could torpedo search rankings for both banks and credit unions.” The dependence on “keywords” has been reduced and compelling content is now king. So if you were high in the rankings before, you might not be now. A new SEO web content strategy is a must.
  14. 14. There are 304,667 daily searches for the keyword mortgage. Using a combination of AdWords (text and display ads) and an online banner advertising schedule can boost results.
  15. 15. Pay Per Click Animated Display Ad Sample
  16. 16. Sample Campaign Landing Page
  17. 17. The Dream Mortgage landing page became one of the most trafficked pages on the bibank.com site * Google Analytics Report for Bibank.com September 2013 monthly analytics report Most Popular Pages Online Banking Personal Checking Dream Mortgage landing page Business Banking * after one month
  18. 18. Sample Campaign Overall Campaign Statistics: Dream Mortgage SEM (Bank Independent) Over 75% were new visitors to the site which means they are potential new mortgage customers and potential new banking customers.
  19. 19. Effective campaign and web landing pages are crucial to success.
  20. 20. Search Engine Marketing (SEM): Get found online. Be first in line. YOUR OPPORTUNITY: Stand out in search results with a welloptimized web site (SEO) and a finely-tuned search marketing (SEM) campaign. Gain significant traction in mobile ad targeting on Facebook and Google and you can be ready to ride the new wave. YOUR BOTTOM LINE: A “set-it-and-forget-it” strategy will no longer pay off. Make sure you have someone with the right experience to tightly manage and message your SEO and SEM campaigns.
  21. 21. Social Media Marketing A Perfect Service Channel By 2025, it is estimated that social networks will become the major distribution channel for retail banking products. Customers want convenience, and that requires quick, simple, and reliable service that is available everywhere at anytime. Retail banking should become a seamless convenience for the customer - wherever the customer is, especially within social networks.
  22. 22. Social Media Marketing A Perfect Service Channel   YOUR OPPORTUNITY: Social media, once considered a nontraditional method of customer interaction is clearly becoming increasingly important for banks to understand. It’s no longer just a vehicle for customers to vent about poor experiences or praise their bank for exceeding expectations…it has now become a legitimate service channel. YOUR BOTTOM LINE: Customers want banks to be more transparent. Online social networks are an investment into the bank’s reputation and will become an effective tool in building trust.  
  23. 23. Technology-dominated products: Don’t leave your brand behind Among 25 to 34 year olds, half now use mobile banking. 40% of customers (of all ages) now factor mobile solutions into why they choose their primary financial institution.
  24. 24. Technology-dominated products: Don’t leave your brand behind As banking goes through fundamental change, banks must invest in new product and app development. “Go mobile or die,” has become a slogan for many CMOs as they quickly must realize that mobile banking products will continue to be the fastest growing and most transformative trend in the industry.
  25. 25. Technology-dominated products: Don’t leave your brand behind YOUR OPPORTUNITY: As banks reinvent themselves with a stronger focus on technology-dominated products, it is time to focus on how to differentiate your bank’s products from another in order to gain long term customer loyalty. YOUR BOTTOM LINE: Don’t just launch digital. Launch a digital lifestyle experience as a leader with highly branded, customized and sophisticated products and services that meet the needs of your customers’ digital lives and gain you customers for life.
  26. 26. Digital Banking It’s Here. Let Us Help You Develop The Right Strategy. With the continued advancement of technology shifting the way customers interact with financial institutions, it is vital for banks to proactively respond to the changing demands of their selfservice channels and understand the importance of being responsive across those channels. We can help you develop a vision and a strategy and a turn key execution plan.
  27. 27. HipBrand can help you create a seamless, branded presence across all mediums   •  Branding and positioning •  Mobile app development •  SEO (optimization) and SEM (search engine marketing) •  Product branding and employee training •  Digital advertising campaigns and in branch print materials •  Social media set-up, campaign creation and ongoing management •  Public relations and content management
  28. 28.   Let us put our experience to work for you.
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