Julie MunroPresident, Medical Travel Quality AllianceMTQUA.ORGPresented at PATA SummitApril 2013, BangkokMTQUA.ORGMEDICAL ...
Opportunity in medical tourismMTQUA.ORGMTQUA.ORG
Vacationer says,“I want an experiencethat I will always remember!”Medical traveler says,“I want an experiencethat I can qu...
Challenge in medical tourismChallenge in medical tourism
What is medical tourism?MTQUA.ORGMTQUA.ORGDownload Volume 3 of Best Practices in Medical Tourismhttp://www.mtqua.org/home-...
Medical tourism is health care.Your customers are patients.MTQUA.ORGMTQUA.ORG
Medical tourism is not going away.Medical tourism is not going away.How does a travel agent gainHow does a travel agent ga...
MTQUA.ORGMTQUA.ORG
MTQUA.ORGMTQUA.ORG
MTQUA.ORGMTQUA.ORG
Medical travel agentsrun contestsfor plastic surgery -? unnamed hospitals? unnamed surgeons
MTQUA.ORGMTQUA.ORGOne agent puts contest winner’sprivate consultation on public You Tube,and becomes a cause celebre onAus...
To a traveler,a “package” means only one thing –make one phone call to the right personto get everything done.MTQUA.ORGMTQ...
Medical tourism is not a vacation.Medical tourists are notholiday goers.MTQUA.ORGMTQUA.ORG
Wellness tourism is not medical tourism. Alternative therapies and wellness treatments Most dental treatments Some non-...
Foundation of medical tourism –discretionary procedures Total Knee Replacement Coronary Artery BypassGraft Kidney Trans...
These discretionary procedures are nearly alwaysinvasive procedures Total Knee Replacement Coronary Artery BypassGraft ...
SyringeScalpelCanula
Complications that can occurCardiopulmonary: Cardiac arrest during surgeryDeep vein thrombosisPulmonary emboliSurgery-rela...
MTQUA.ORGMTQUA.ORG
Opportunities in medical tourismOpportunities in medical tourismMTQUA.ORGMTQUA.ORG
MTQUA.ORGMTQUA.ORGOpportunities in services•Advance planning & advice• Exchange of medical records• Pre-surgery instructio...
Opportunities at point of origin•Book hotel, ground transportation•Work with local hospital or doctor•Represent destinatio...
Opportunities at medical destination•Refer customers to hospital, clinic or doctor•Work with hospital or doctor (ground se...
ethicsethicssafetysafetyprivacyprivacysecuritysecuritymarketingmarketingtransparencytransparencycommunicationcommunication...
Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in m...
Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in m...
Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in m...
Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in m...
Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in m...
Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in m...
Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in m...
In medical tourism, lives are at stake.In medical tourism, lives are at stake.Be a responsible participant.Be a responsibl...
Be a certified participant.Be a certified participant.For more information, email quality@mtqua.org
Be a respected participant.Be a respected participant.R-E-S-P-E-C-T !R-E-S-P-E-C-T !
Download theMedical Tourism Certification brochurehttp://www.mtqua.org/home-2/download-medical-tourism-certification/for i...
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Medical tourism business for PATA travel agents - Julie Munro

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Hotels, airlines and travel agencies are finding opportunities in medical tourism. Medical travel certification is a way to ensure business success in medical tourism.

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  • Opportunities for travel agents abound in medical tourism. In most places in the world, travel agents can offer – and some already do - a wide range of services related to medical tourism as part of their agency business. European Travel agents may be restricted in what kind of services they can offer. But even they can find new opportunities to grow their business by providing extra services related to the medical travel your customers will be undertaking. If you take the time to understand how the medical tourist differs from the holiday goer, you will discover ample new support services that will keep your customers safe and well, and allow them to enjoy a tourism experience without compromising the outcome of their medical treatment or procedure. Your business will grow as a result. Agents get no respect. If you think this is the case now with your travel business, you may find it even more so in the medical travel business. And why is this? So let’s find out Because, make no mistake, medical tourism is a health care service business, with travel and tourism providing small but important- and potentially lucrative- support services. Agents who understand the principles of medtcal tourism care management can create a thriving business. Other travel agents, who see an opportunity to expand into the wider universe of medical tourism, have no choice but to understand the elements of this new service industry, that once they cross a certain divide, they are sharing in the responsibility for a patient’s – not a customer’s – good medical experience. It’s these travel agents, who cross this divide from travel and tourism to health care and don’t know that they are doing so, that are creating some of the problems that the medical tourism industry is experiencing.
  • Medical tourism business for PATA travel agents - Julie Munro

    1. 1. Julie MunroPresident, Medical Travel Quality AllianceMTQUA.ORGPresented at PATA SummitApril 2013, BangkokMTQUA.ORGMEDICAL TRAVEL QUALITY ALLIANCE
    2. 2. Opportunity in medical tourismMTQUA.ORGMTQUA.ORG
    3. 3. Vacationer says,“I want an experiencethat I will always remember!”Medical traveler says,“I want an experiencethat I can quickly forget!”MTQUA.ORGMTQUA.ORG
    4. 4. Challenge in medical tourismChallenge in medical tourism
    5. 5. What is medical tourism?MTQUA.ORGMTQUA.ORGDownload Volume 3 of Best Practices in Medical Tourismhttp://www.mtqua.org/home-2/what-is-medical-tourismhttp://www.mtqua.org/home-2/what-is-medical-tourism/
    6. 6. Medical tourism is health care.Your customers are patients.MTQUA.ORGMTQUA.ORG
    7. 7. Medical tourism is not going away.Medical tourism is not going away.How does a travel agent gainHow does a travel agent gainrespect and trust?respect and trust?MTQUA.ORGMTQUA.ORG
    8. 8. MTQUA.ORGMTQUA.ORG
    9. 9. MTQUA.ORGMTQUA.ORG
    10. 10. MTQUA.ORGMTQUA.ORG
    11. 11. Medical travel agentsrun contestsfor plastic surgery -? unnamed hospitals? unnamed surgeons
    12. 12. MTQUA.ORGMTQUA.ORGOne agent puts contest winner’sprivate consultation on public You Tube,and becomes a cause celebre onAustralian television show, Current Affair.
    13. 13. To a traveler,a “package” means only one thing –make one phone call to the right personto get everything done.MTQUA.ORGMTQUA.ORG Book flights Get accommodations Make hospital appointments Schedule the procedure
    14. 14. Medical tourism is not a vacation.Medical tourists are notholiday goers.MTQUA.ORGMTQUA.ORG
    15. 15. Wellness tourism is not medical tourism. Alternative therapies and wellness treatments Most dental treatments Some non-invasive cosmetic procedures (Botox,facial fillers, spot liposuction, fat injections) Acupuncture Ayurveda Mineral waters Colonic cleansing Most executive check-upsMTQUA.ORGMTQUA.ORG
    16. 16. Foundation of medical tourism –discretionary procedures Total Knee Replacement Coronary Artery BypassGraft Kidney Transplant Arthroscopic Surgery Fertility Treatment Microdiscectomy Liposuction Hip Resurfacing Weight Loss Surgery Cancer Treatment Plastic Surgery Dental ImplantsMTQUA.ORGMTQUA.ORG
    17. 17. These discretionary procedures are nearly alwaysinvasive procedures Total Knee Replacement Coronary Artery BypassGraft Kidney Transplant Arthroscopic Surgery Fertility Treatment Microdiscectomy Liposuction Hip Resurfacing Weight Loss Surgery Cancer Treatment Plastic Surgery Dental ImplantsMTQUA.ORGMTQUA.ORG
    18. 18. SyringeScalpelCanula
    19. 19. Complications that can occurCardiopulmonary: Cardiac arrest during surgeryDeep vein thrombosisPulmonary emboliSurgery-related: HemorrhageInfectionAnesthesia-related: PneumothoraxHypotensionPost-operative related: SepsisUrinary tract infectionPneumoniaMTQUA.ORGMTQUA.ORG
    20. 20. MTQUA.ORGMTQUA.ORG
    21. 21. Opportunities in medical tourismOpportunities in medical tourismMTQUA.ORGMTQUA.ORG
    22. 22. MTQUA.ORGMTQUA.ORGOpportunities in services•Advance planning & advice• Exchange of medical records• Pre-surgery instructions• Special accommodations• After-care and recovery management• Follow-up care at home• Possible complication and special needsat destination or at home
    23. 23. Opportunities at point of origin•Book hotel, ground transportation•Work with local hospital or doctor•Represent destination hospital•Represent destination facilitator/care manager(pre- and post- travel)•Broker services for allMTQUA.ORGMTQUA.ORG
    24. 24. Opportunities at medical destination•Refer customers to hospital, clinic or doctor•Work with hospital or doctor (ground services)•Work with patient as facilitator /care manager/patient representativeMTQUA.ORGMTQUA.ORG
    25. 25. ethicsethicssafetysafetyprivacyprivacysecuritysecuritymarketingmarketingtransparencytransparencycommunicationcommunicationcultural awarenesscultural awarenessMTQUA.ORGMTQUA.ORGKnow the boundaries between tourism and health care.Gain trust and respect by understanding and applyingbest practices in medical tourism.
    26. 26. Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourismWWW.MTQUA.ORGWWW.MTQUA.ORG
    27. 27. Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourismWWW.MTQUA.ORGWWW.MTQUA.ORG
    28. 28. Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourismWWW.MTQUA.ORGWWW.MTQUA.ORG
    29. 29. Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourismWWW.MTQUA.ORGWWW.MTQUA.ORG
    30. 30. Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourismWWW.MTQUA.ORGWWW.MTQUA.ORG
    31. 31. Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourismWWW.MTQUA.ORGWWW.MTQUA.ORG
    32. 32. Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourismWWW.MTQUA.ORGWWW.MTQUA.ORG
    33. 33. In medical tourism, lives are at stake.In medical tourism, lives are at stake.Be a responsible participant.Be a responsible participant.
    34. 34. Be a certified participant.Be a certified participant.For more information, email quality@mtqua.org
    35. 35. Be a respected participant.Be a respected participant.R-E-S-P-E-C-T !R-E-S-P-E-C-T !
    36. 36. Download theMedical Tourism Certification brochurehttp://www.mtqua.org/home-2/download-medical-tourism-certification/for information aboutcertification forhospitals, doctors, clinics,agents, facilitators,and other medical tourismservice providers.
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