3. Understand the digital age
of your customer
2009:
‐ 100+ million viewers
‐ 20 hours of video is uploaded every minute
2009:
‐ 18.9 million unique visitors/month
2009:
‐ 200 billion page views per month;
‐ 350 million members
‐ 1.4 million images uploaded every second
‐ 1.6 billion chat messages sent daily
4. My bank must be:
Accessible and
Connected
Most ATM providers have tradiLonally relied on
wireline connecLons to process transacLons.
As with anything, wireline connecLons have
Special Events
limitaLons. They limit placement and relocaLon Remote LocaLons
opLons, create security concerns, and are a target Emergency Management Back‐up
for vandalism.
Public wireless networking technologies enable
banks and independent ATM providers an easy,
fast, and cost‐efficient mobile banking opLon.
Whether it be primary or backup connecLvity for a
shopping center, or enabling a mobile ATM for
outdoor events, mobile banking soluLons provide
the reliable, manageable network connecLon
needed.
5. There are More Mobile Devices than PCs
For every personal computer that’s bought,
more than four mobile phones are
purchased. There’s a world of people
whose main access point to the Internet is
via a mobile device.
6. Mobile Banking is relevant & growing
• 4.6 million mobile banking
households in 2008
• 10 million predicted for
2009
• 40 million in North America
by 2012
Mobile banking is a “sLcky” service:
• Offering great service & the inconvenience of moving business elsewhere
• Follows pa`erns of:
– Direct Deposit, Online Bill pay and Reward programs
